Advertising

Advertising
40

30

20

A way of marketing your business 10

in order to increase sales or make
0
your audience aware of your Item 1 Item 2 Item 3 Item 4

products or services.
 Advertising: the
benefits

Providing basic information Reminding existing customers

Increase sales Changing people's attitudes

Telling customers about changes Raising awareness of your business

 Local advertising
Types of Advertising locally can benefit any business, especially
small businesses and sole traders.

advertising
Internet/online directories
Advertising on the internet can be cost-effective and gives
national and international coverage that you may otherwise
be unable to afford.

Trade and technical press

If your business sells to other businesses, advertisements in
these publications can be a useful way of gaining sales,
product enquiries
Types advertising
Cinema
Local cinema advertising offers a
captive audience with a long
dwell time for your
advertisements.
Radio
An advantage of radio is that
people listen to programs while
doing other things.
Newspapers
Local papers have ads of local
companies, but nationwide
newspapers also advertise
products that are sold all over the
country.
 Magazines
Types Better printing quality and colour ads are among the
advantages of magazines.

advertising
Direct mail
Direct mail consists of leaflets, brochures, catalogs or
letters, that are mailed directly to people.

Outdoor signs
Large colourful outdoor signs can easily catch the attention
of by-passers.
 Types advertising

Television Internet
Television combines The Internet has the advantage
sound and moving of being available to people
images. around the world at all times.
Advertising Apart from reminding current customers
about your business, advertising can also
campaign help to create or develop a distinctive
brand for your business.
planning Target your customers

You should find out from the media

business and other independent sources
about audience figures. Figures can
normally be broken down into age
groups, average income and other useful
indicators.
 Advertising: value
for money
You should work out a maximum
budget. Identify which options give the
best possible return - it could be one
or two adverts in a more expensive
medium, or several adverts in cheaper
outlets.
 Advertising campaign
monitoring and
management

A good advertising campaign can pull in the

orders - but make sure you can deal with the
response. You should determine the expected
response level and check you have enough
resources to meet it.
 A GOOD ADVERTISEMENT SHOULD
Write an HAVE:

advertisement 1
A WELL-TARGETED
HEADLINE

2 CLEAR DESIGN

3 WELL-WRITTEN
TEXT, OR 'COPY