U T IO N O F T R A D IT IO N A L

EV O L
TO N E W M E D IA
MIL WEEK 4
OBJECTIVES
•A) IDENTIFY THE GROWTH AND DEVELOPMENT OF MEDIA
FROM TRADITIONAL TO NEW MEDIA;
•B) RECOGNIZE MEDIA EFFECTS TO LIFE AND SOCIETY; AND
•C) EXAMINE HOW TECHNOLOGIES/RESOURCES SHAPE
PEOPLE AND SOCIETY
INSTRUCTION: IDENTIFY THE FOLLOWING PLATFORM AS
TRADITIONAL OR NEW MEDIA

TABLOID
ONLINE VIDEO GAME
RADIO
FACEBOOK

BLOG NEWSPAPER

TELEVISION MAGAZINE
INSTRUCTION: IDENTIFY THE FOLLOWING PLATFORM AS
TRADITIONAL OR NEW MEDIA

PAPERBACK
BILLBOARDS NOVELS
EMAIL SMART PHONE
STREAMING
PODCAST
VIDEO
•TITANIC WAS A LUXURY BRITISH STEAMSHIP THAT
SANK IN THE EARLY HOURS OF APRIL 15, 1912 AFTER
STRIKING AN ICEBERG OFF THE COAST OF
NEWFOUNDLAND IN THE NORTH ATLANTIC, LEADING
TO THE DEATHS OF MORE THAN 1,500 PASSENGERS
AND CREW.
GUIDE QUESTIONS
• 1. IF THE TITANIC SANK SOMEWHERE IN THE ATLANTIC
OCEAN, HOW DO YOU THINK THE NEWS REACHED PEOPLE IN
ENGLAND AND NEW YORK AT THAT TIME?
•2. IF THE TITANIC SANK TODAY, IN WHAT FORMAT WOULD
PEOPLE RECEIVE OR READ THE NEWS
EVOLUTION OF MEDIA
Pre- Industrial Age (Before 1700s)

- People discovered fire, developed paper from plants, and

forged weapons and tools with stone, bronze, copper and iron.
EXAMPLE:
CAVE PAINTINGS (35,000 B.C,)
EXAMPLE:
CLAY TABLETS IN MESOPOTAMIA

CUNEIFORM

CUNEIFORM
EXAMPLE:
PRINTING PRESS USING WOOD BLOCKS 220 A.D.
EXAMPLE:
DIBAO IN CHINA ( 2 CENTURY)
ND
EXAMPLE:
CODEX IN THE MAYAN REGION (5TH CENTURY)
EXAMPLE:
ACTA DIURNA IN ROME (130 BC))
EXAMPLE:
PAPYRUS IN EGYPT (2500 BC)
EVOLUTION OF MEDIA
Industrial Age (1700s-1930s)

- People used the power of steam, developed machine tools,

established iron production, and the manufacturing of various
products (including books through the printing press).
EXAMPLE:
PRINTING PRESS FOR MASS PRODUCTION (19TH CENTURY)
EXAMPLE:
NEWSPAPER- THE LONDON GAZETTE (1640)
EXAMPLE:
MOTION PICTURE PHOTOGRAPHY/PROJECTION (1890)
EXAMPLE:
COMMERCIAL MOTION PICTURES (1913)
EXAMPLE:
MOTION PICTURE WITH SOUND (1926) )
EXAMPLE:
PUNCH CARDS
PUNCH CARDS
• PUNCH CARDS (OR "PUNCHED CARDS"), ALSO KNOWN AS HOLLERITH
CARDS OR IBM CARDS, ARE PAPER CARDS WHERE HOLES MAY BE
PUNCHED BY HAND OR MACHINE TO REPRESENT COMPUTER DATA AND
INSTRUCTIONS. THEY WERE A WIDELY-USED MEANS OF INPUTTING DATA
INTO EARLY COMPUTERS. THE CARDS WERE FED INTO A CARD READER
CONNECTED TO A COMPUTER, WHICH CONVERTED THE SEQUENCE OF
HOLES TO DIGITAL INFORMATION.
EXAMPLE:
TELEGRAPH
EXAMPLE:
TELEPHONE (1876)
EXAMPLE:
TYPEWRITER (1800
EVOLUTION OF MEDIA
Electronic Age (1930s-1980s)
- The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early computers.
In this age, long distance communication became more
efficient.
EXAMPLE:
TRANSISTOR RADIO
EXAMPLE:
TELEVISION (1941)
 EXAMPLE:
OHP, LCD PROJECTORS
 EXAMPLE:
MAINFRAME COMPUTERS - I.E. IBM 704 (1960)
 EXAMPLE:
PERSONAL COMPUTERS - I.E. HEWLETT PACKARD 9100A (1968), APPLE 1
(1976)
 EXAMPLE:
LARGE ELECTRONIC COMPUTERS- I.E. EDSAC
EVOLUTION OF MEDIA
Information Age (1900s-2000s)
-The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of
microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in the
information age.
 EXAMPLE:
WEB BROWSERS: MOSAIC (1993), INTERNET
 EXAMPLE:
EXPLORER (1995) INTERNET
 EXAMPLE:
BLOGS: BLOGSPOT (1999)
 EXAMPLE:
LIVEJOURNAL (1999)
 EXAMPLE:
WORDPRESS (2003)
 EXAMPLE:
SOCIAL NETWORKS: FRIENDSTER (2002)
 EXAMPLE:
MULTIPLY 2003
 EXAMPLE:
FACEBOOK (2004)
 EXAMPLE:
MICROBLOGS: TWITTER (2006),
 EXAMPLE:
TUMBLR (2007)
 EXAMPLE:
PORTABLE COMPUTERS- LAPTOPS (1980), NETBOOKS (2008), TABLETS
(1993)
 EXAMPLE:
VIDEO: YOUTUBE (2005)
EXAMPLE:

•AUGMENTED
REALITY / VIRTUAL
REALITY
 EXAMPLE:
HANGOUTS (2013)
 EXAMPLE:
VIDEO CHAT: SKYPE (2003), GOOGLE
 EXAMPLE:
SMART PHONES
 EXAMPLE:
WEARABLE TECHNOLOGY
 EXAMPLE:
CLOUD AND BIG DATA
 EXAMPLE:
SEARCH ENGINES: GOOGLE (1996), YAHOO (1995)
ANALYZE AND DESCRIBE THE EVOLUTION OF MEDIA USING THE CARTOON
BELOW