Component 3: Experiential learning-based group project

Group Size: Max 6-8 members Date of submission:

Marks: 15 (Project Report)

Note: Provide a geo-tagged group photograph as proof of your working on the

project (min 2 Photo on different dates).

Aim: Students will work on developing a comprehensive market entry strategy for a
company looking to expand its business globally. The project can be divided into
several stages:

Businesses to be targeted: Students can choose a company from a specific industry

(e.g., technology, retail, automotive). The company should be interested in
expanding its operations internationally.

Format of the report-

 Title page: Name and logo of the Institute,
 Project Title: "Market Entry Strategy for Global Expansion"
 Student’s name, submitted to, Roll number, class, and section
 Acknowledgment
 Index
Content of the project:
1. Introduction of the company: Brief Introduction of the business: name of the
owner, date of commencement, vision, the mission of the enterprise, nature of
business, types of customers targeted, and organization structure.

2. Market Selection: Based on their research, students will select one or more
target markets for the company's global expansion. They should justify their choices
with data and analysis.

3. Market Entry Strategy: Students will develop a market entry strategy for each
chosen market. This includes deciding on the mode of entry (e.g., joint venture,
franchising, exporting), pricing strategies, distribution channels, and promotional
activities.

4. Risk Assessment: Identify potential risks and challenges associated with

entering each market and propose risk mitigation strategies.

5. Financial Projections: Create financial projections for the expansion, including

revenue forecasts, cost estimates, and ROI calculations.

6. Legal and Regulatory Compliance: Explore the legal and regulatory

requirements in each target market and provide recommendations for compliance.

7. Cultural and HR Considerations: Address cultural differences and human

resource management strategies for managing a global workforce.

8. Sustainability and CSR: Consider sustainability and corporate social

responsibility (CSR) aspects of the expansion plan and how they align with global
standards.
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