Key Differences Between Product and Brand

The following are the major differences between product and brand:

1. The product is an item or service produced and offered by the

company for sale in the market. A brand is an entity like the logo,
symbol or name used by the companies, to make their products
identifiable among other products in the marketplace.
2. A product can be your need, but the brand is something more than
that. You can understand it with an example like it is your need to
wear outfits and footwear, but it is your want to wear outfits of Gucci
and footwear of Nike.
3. Copying a product is easy, but it’s hard or says impossible to copy a
brand.
4. Companies create products. On the other hand, Brand is created by
us i.e. customers; it takes years and years to build a brand loyalty.
5. Products can be replaced by other products because it becomes
obsolete over time. In contrast to this, brands are forever.
6. Product performs its general functions, but a brand offers value to the
customers.
7. The product is tangible or intangible in nature. However, a brand is
intangible it can only be experienced.