INSTITUTO ESPECIALIZADO DE ESTUDIOS SUPERIORES LOYOLA

Ingles Técnico II

Ensayo: Brands

Sustentado por: Anthony Carvajal 16-03-0041

Presentado a: Antonio Toledo

San Cristóbal, 02/02/2022

 Brands

Brand and Product are two different terms, which are commonly encountered in

marketing. These two differ in the sense that a product is created by the company

while a brand is built by the people using them i.e. customers. Moreover, the former

can be easily duplicated, whereas a the latter is unique, and it cannot be copied. A

product passes through a life cycle, but a brand is timeless.

Due to the rapid modernization of the society, now every person is concerned

about, How they look? What they wear? What do they carry? What do they eat? etc.

This modernization made them brand sensitive. Have you guys ever wondered what

a brand is? And How will you be able to differentiate an ordinary product with a

branded one? So, here in this article, we have compiled the paramount differences

between brand and product, which will help you to understand the terms better.
 Definition of Product

The product is a good or service or the combination of the two that is made

available by the companies in the market for sale to the end consumer. It can be in

physical or non-physical form.

The producers manufacture a product. The raw materials which are procured from

the manufacturers, then they are converted into finished goods, which are offered by

them for selling purposes. The cost of production is the investment made by the

company in producing a product, and it is sold at a price known as a selling price.

The product has its own life years. After the expiry of that period, the product

becomes obsolete. In such a case every product needs to be reinvented or

regenerated, to attract the target audience. Sometimes, products are relaunched by

the companies with some new or exciting features that will be able to grab the

attention of more and more customers.

Every product is different in itself regarding size, colour, brand name, shape,

packaging, features, after sales services and much more. However, the difference in

the product is psychological, not physical. These factors are more or less used by

the companies to persuade customers to buy their product. E.g. Handbags,

sunglasses, jeans, shoes, belts, etc.

Definition of Brand

The market is flooded with millions of products, the name, symbol, sign, product,

service, logo, person, or any other entity that makes you distinguish a product from a

clutter of products, is a Brand. It is something; that helps the customers to identify

the product as well as the company behind it. Look it another way, a product that has

a name, which we can recall and relate to, is a brand. A Brand can neither be seen

nor touched; it can only be felt. The brand is not built in a day; it takes years and

years to gain the trust of customers.

A brand is a combination of three things, i.e. promise, wants and emotions. It is a

promise made by the company to its customers that what they get after they buy the

company’s products? It fulfils all the wants of the customers. It is an emotion to

which the customers are attached to. The Brand creates an expectation in customers

which the promises made by the company under the brand umbrella will be fulfilled

by those products they use.

Key Differences Between Product and Brand

The following are the major differences between product and brand:

 The product is an item or service produced and offered by the company for

sale in the market. A brand is an entity like the logo, symbol or name used by

the companies, to make their products identifiable among other products in

the marketplace.

 A product can be your need, but the brand is something more than that. You

can understand it with an example like it is your need to wear outfits and

footwear, but it is your want to wear outfits of Gucci and footwear of Nike.

 Copying a product is easy, but it’s hard or says impossible to copy a brand.

 Companies create products. On the other hand, Brand is created by us i.e.

customers; it takes years and years to build a brand loyalty.

 Products can be replaced by other products because it becomes obsolete

over time. In contrast to this, brands are forever.

 Product performs its general functions, but a brand offers value to the

customers.

 The product is tangible or intangible in nature. However, a brand is intangible

it can only be experienced.

 At first instance, the two seems same, but if you start searching the differences,

then you will come to know their actual meanings. The significant difference between

product and brand is that a product is a single entity, but there can be millions of

products under a single brand. So, the brand is a wider term than a product. The

name of a product among people is just because of the brand.

S, S. (2022, Enero 28). keydifferences. Retrieved from keydifferences: 28 de

enero de 2022