Making every

customer experience
personalized and profitable

Customer-centric organizations strive to make every customer experience

personal, contextual, consistent, and profitable.

Delivering this kind of experience requires an operational data fabric

that can inject a trusted, holistic, and real-time view of customer data –
enriched with operational insights – into every customer interaction.
Application silos and data islands
are huge barriers to customer excellence
Enterprises have traditionally built or bought dozens of customer-centric solutions, including CRM, billing, ordering,
self-service, eCommerce, campaign management, churn prediction, fraud prevention, and the list goes on and on.

The application stack has continued to multiply with mergers and acquisitions, and with the introduction of new
products and services. As a result, today’s enterprises must contend with lots of point solutions, each with its own
architecture, technologies, and databases.

Companies with siloed solutions cannot deliver appealing, personalized customer interactions because they lack a
single view the customer and a single source of customer truth. Nor can they quickly adapt to changing customer
behaviors and preferences, because they are hindered by rigid applications, dependent on software vendors,
slowed down by data integration, and often lack the knowledge to change legacy applications.

Operational data fabric

to the rescue

All-in-one, open, and extensible Data

Integration

Microservice Data
The K2View Data Fabric provides a Automation Virtualization

fully-integrated suite of data services to

deliver a trusted, holistic, and real-time
view of customer and business data, for
applications and insights. Governace Micro-DB Data Flow
Orchestration
Management
From data integration, data catalog, and
data orchestration – to data governance
and microservice automation. Data Data
Engineering Catalog

Low-code
Development
A digital entity
for every customer
K2View Data Fabric reorganizes fragmented customer data in a unified data
structure. A customer digital entity is the logical data schema that unifies
everything a company knows about the customer – including all interactions,
transactions and master data – regardless of the underlying source systems,
their technologies, and data formats.

The digital entity may be enriched with new fields that are captured or
calculated on the fly – such as KPIs, consent information, propensity to churn,
and more. And it can be easily defined, using auto-discovery, to extract a
suggested data schema from the underlying systems.

A digital entity
for any other business entity
Any number of digital entities can be defined to capture any of a
company’s business entities – for example: credit card, patient,
order, household (family), location, or campaign.

A micro-DB for every

digital entity instance The K2View Data Fabric ingests, transforms,
enriches, and orchestrates a customer’s data
from all relevant systems, and stores it in a
micro-DB, with the digital entity schema –
one micro-DB for every customer.

Data For optimal performance, data sync rules define

Enrichment
KPIs
Interactions
the frequency and events at which each data
Consent
Churn,…
Digital Entity element in the micro-DB is updated from the
source systems. For speed and scale, each
micro-DB is compressed, and can be cached in
memory.
Orders Campaigns

Each micro-DB is encrypted with its own unique

key, so that each entity is uniquely secured.
This maintains the highest level of security for
Payments Network Events data at rest.

K2View Data Fabric can scale to manage

hundreds of millions of secured micro-DBs
concurrently, and be deployed in a distributed on-
premise, on-cloud, or hybrid architecture.
Data integration and delivery
From any source to any target, in any style

K2View has developed an operational Data Fabric that ingests data from any source, in any data delivery style,
and then transforms it for delivery, to any target, in milliseconds.

Microservices deliver a single view

to consuming applications

K2View Data Fabric provides a

low-code/no-code framework to
create and debug microservices.
Customer
se Web
Care
Micro rvices Using a visual, drag-and-drop
tion Data builder, microservices can be quickly
gra Pri
mi
n
&
va
cy customized and orchestrated to
tio

support any operational use case.

gra

an
ag
inte

em
Data

ent

Users or tokens that need access to

In Store Mobile
a microservice are assigned a role,
Tes

ub
t

which defines the level of data access

aH
Da
ta

at

an
rD
M

ag e
em
ent Cu
s to
m
they have. Once a microservice
is deployed, Data Fabric enacts
authentication and authorization
Other
Marketing Systems controls so that user access is
properly restricted.
 One platform,
many operational use cases
The K2View Data Fabric is a central data hub that delivers a real-time,
trusted, and holistic view of any business entity to any consuming
applications. The use cases of the data fabric are therefore numerous,
and span many departments in the enterprise.

Customer 360 Data Quality

Gain a real-time, single view Provision test data on
of the customer demand to accelerate
dev cycles, work agile

Operational IT Modernization
Intelligence Build new applications
Real-time churn on top of digital entities
prediction, credit and gradually retire
scoring, fraud legacy systems for
detection cost rationalization

Data Privacy & Governance Cloud Enablement

Compliance with regulations: Migrate data from legacy systems
GDPR, CCPA, LGPD,… to new cloud applications
Fueling digital transformations
at massive scale

The unfair advantage

of our customers

40% 60%
Increased efficiency reduction in computer
in handling DSARs processing cores

70% 10s of $M
Cost reduction in Cost reduction in
regression test legacy applications and
automation technology licenses

About K2View
K2View provides an operational Data Fabric dedicated to making every customer experience
personalized and profitable.

The K2View platform continually ingests all customer data from all systems, enriches it with real-
time insights, and transforms it into a patented micro-DB – one for every customer. To maximize
performance, scale, and security, every micro-DB is compressed and individually encrypted. It is then
delivered in milliseconds to fuel quick, effective, and pleasing customer interactions.

Global 2000 companies deploy K2View in weeks, and adapt instantly, to deliver outstanding multi-
channel customer service, minimize churn, achieve hyper-segmentation, assure data compliance,
and more. Learn more at www.k2view.com, and follow us at @k2view.