MARKETING PLAN

PRODUCT/SERVICE
Product 1 Product 2
Product 3 Product 4

PRICE
What is the most appropriate price, and what pricing strategies will be used for target
customers?
Compared to your competitors, do you have a higher / lower price of your products/services?
Will you allow the lending of your products/services?
How will you collect the lending payment?
PLACE
What location is best suited for the business where there are potential customers?
Can they conveniently transact on-site or online?
How is the process of distribution of products or performance of services?
PROMOTION
What is the most effective advertisement or combination of advertisements for your business?
Which advertising tool should be used to drive awareness and increase sales?
PEOPLE
What type of people need to be hired?
What are the basic skills needed for the job?
What will leadership style be applied by the entrepreneur?
PACKAGING
What is the best packaging for the product that is attractive enough to customers and cost-
efficient at the same time?
Or
What physical evidence does the entrepreneur need to set up to sell the service?
PROCESS
What is the most compelling feature of the product or the business that will make a
difference in the customers' lives?
What sets product your or your services from the rest?

RUBRICS FOR THE ANSWER

10 points – The answer is well organized, expressive and relevant to what is being asked.
8 points – The answer is organized, expressive and relevant to what is being asked.
6 points – The answer is right but has little relevance to what is being asked.
4 points – The answer is not clearly stated.
2 points – The answer does not have a reference to what is being asked.

*Good job! Take this posttest to see if you already understood the marketing plan. 