SWOT Analysis

Business name: Frosties Bites

Product/s: Mini donuts and Chocolate-covered Ice candy (Magnum)

In this SWOT analysis, we will assess the internal strengths and weaknesses
of “Frosties Bites” and identify the external opportunities and threats that may
impact our operations. By understanding our current position comprehensively, we
can develop strategic initiatives and make informed decisions that will drive our
future success.

POSITIVE NEGATIVE
STRENGTHS WEAKNESSES

- Affordable - Consistency (taste)

- Timely - Student’s affordability
Internal - Fits with different age (pricing)
Factors groups - Affordable but quality
- Time efficient ingredients
- Customizable - Inconsistency (ice candy)
- Uniqueness - Healthy variations
- Easy to deliver

OPPORTUNITIES THREATS

- Social Media marketing - Competitors

- Rising trends on - Regulatory changes (taste)
advertising in different - Food supply
External areas (e.g schools, social - Capital ≠ revenue
Factors media, students) - Same type of idea as others
- New trend - Competitors may have
- Tap into different access to better ingredients
demographic

Members:
Cristobal, Macxinne Nicole Lague, Marie Grace
Balucanag, Joemark Loresto, Anacita
Chavez, Narwin Brazos Moises, Daryl
Gonzales, Charlotte Andrea Nepomuceno, Aljean
Herda, Hannah Mariel Tiongkiao, Jhana