LAVASSA’S CASE STUDY

PRESENTED BY :
NAME – PRATYUSHA KUILA
BATCH – 2022 - 2024
SUBMITTED TO – PROF. Aparajita Sanyal
 Competitive and social factor
 Research the competition.
COMPETITIV
E FACTOR
 Competitors relationship with the customer
 Make such offerings which are unique in comparison to their direct competitors
 Brand recognition
SOCIAL
CUSTOMIZED AND PROPER SEGMENTATION LIKE THE SUCCESS CASE OF
FACTOR FLOGERS.

SOCIAL FACTORS -
ECONOMIC
FACTOR
Countries are different from one other in terms of language spoken, religion practiced, food
eaten and in many other ways. These differences are very real and significant, and
marketers should consider how these differences can hinder or facilitate the marketing
efforts of the company in the new market.

THE EVOLVING TASTE OF US CONSUMERS –

Combination of all touchpoints.
Quality and consistency and innovation
Mass appeal :- “Lavazza coffee – the more you down, the more it picks you up, "Any
time’s the right time,”
Economic factor
◦  investigating the current market is important, and you should look into the current interest rates, as well
as forecasted interest rates. Is inflation in the new market high, or low? Is the unemployment rate high, or
low? What are the exchange rates between the new market and other markets you’re in or hope to enter?
The answers to these questions, along with forecasts for each, will give you an idea of the long-term
prospects in the potential market.

Economic and political stability are often closely linked

◦ Economic Factor
 Spending power
 Real economic potential of a market
 A company should not be content with studying national indices like gross national product and per
capita income. 
 Partnership and shifting. From B2B to partnership with restaurant and cafes.
Options presented in the case study
◦ Despite Lavazza’s innovativeness Lavazza suffered a marginal decline in sales
innovate the product that would specifically caters US market.
◦ Brand recognition
◦ Influence retail sales
◦ Customer connectivity
◦ Market study about the competitors like starbucks and dunkins
◦ Has to be b2c instead of b2b, their seems to be mismatch in lavazzas product market fit
◦ Lavazza should study or make a research about americans taste and preference for growing in market
THANKYOU