REPORT BUSINESS PLAN

GROUP 6 - EXE101

TITLE: CREATIVE 3D PAINTING

LECTURE: VO AN HAI
TEAM
MEMBERS

Kieu Tran Huy Giang - DS160476 01

Nguyen Van Manh - DS160407 02

Pham Ngoc Hung - DE160415 03

Thai Thanh Dat - DE160589 04

Thai Hong Phu - DE160378 05

Le Van Tai - DE160408 06

Checkpoint 1: TABLE OF
Idea and CONTENTS
introduction

01 Idea introduction
1.1 Introduce the product idea
1.2 Vision

02 Market problem identification

2.1 Quick assessment of the market
2.2 Challenge and opportunity

03 Unique selling point

04 Roles of group members

Checkpoint 2: TABLE OF
Market Analysis CONTENTS

1. Market Trend analysis

1.1 Market in the world
1.2 Market in Vietnam (on e-
commerce platform)
1.3 Market Trend:

2. Market segmentation:
2.1 Geographic
2.2 Demographic
2.3 Behavior customer

3. Market size ( top- size)

4. Competitive analysis
4.1 Overview of the Competitor
Direct competitor
Indirect competitor
4.2 Positioning maps

5. SWOT
Strengths
Weaknesses
Opportunities
Threats
Checkpoint 3: TABLE OF
Management CONTENTS
and marketing

1. Structure team

2. Model canvas

3.Demo website

4. Marketing mix

5. Media Marketing Plan

GROUP 6 - EXE101 CHECKPOINT 1: IDEA AND INTRODUCTION

1. IDEA INTRODUCTION
1.1 INTRODUCE THE PRODUCT
IDEA
3D creative painting is a type of painting that
has an image of a certain character in three-
dimensional space. The painting has a strong
interaction of the character with the world of
the character in the painting, leading to
interaction with the photo. Making the viewer
feel like the character is active 3D painting is
a fairly complex type of painting that requires
high techniques from creating characters
and interacting with the photo frame.
Requires high creativity and imaginative
thinking.
Compared to other types of paintings, 3D
creative paintings possess a unique
characteristic: creating a realistic, vivid space
that deceives the viewer's eyes. Paintings
give viewers a more realistic experience with
the scenery in the image, helping viewers to
imagine and enjoy it as it is in reality. With 3D
creative paintings, images become vivid, have
depth and movement, creating an attractive
and visually appealing experience for
viewers.
1.2 VISION
The paradigm shift towards e-commerce in the contemporary business landscape is underscored by
its transformative impact on convenience, marketing efficacy, and overall growth. The 24/7
accessibility of online stores caters to diverse consumer needs, fostering loyalty through unparalleled
convenience. E-commerce platforms emerge not only as shopping avenues but also as potent
marketing tools, with tailored designs offering enticing and personalized experiences for users. The
dissolution of geographical limitations opens up unprecedented growth opportunities, enabling
businesses to tap into new markets and diversify their customer base. Simultaneously, the seamless
management of products on these platforms empowers business owners to adapt swiftly to market
dynamics, ensuring they stay responsive to evolving consumer preferences. In essence, the
integration of e-commerce emerges as a strategic imperative for businesses, aligning them with the
demands of the modern market and positioning them for sustained success and growth.
 CHECKPOINT 1: IDEA AND INTRODUCTION GROUP 6 - EXE101
2.MARKET PROBLEM
IDENTIFICATION
2.1QUICK ASSESSMENT OF
THE MARKET
The burgeoning market for decorative art and
immersive visual experiences, particularly
within the realm of 3D art paintings, reflects a
growing demand for creations that evoke deep
and vibrant effects. This trend has captured
the attention of a diverse customer base
ranging from art enthusiasts to individuals and
businesses alike. As the inclination towards
investing in interior decoration and
personalized living spaces gains momentum,
3D paintings stand out as unique and creative
products, injecting a fresh perspective into
2.2 CHALLENGE AND
daily environments. The allure of these
artworks extends to those seeking to craft
OPPORTUNITY
The domestic painting market in Vietnam presents an
personalized and visually impressive living
intriguing landscape filled with both opportunities and
spaces, as well as businesses aiming to infuse
challenges for entrepreneurial endeavors aiming to
innovation into both work and leisure
introduce innovative genres. Fueled by a rich artistic
environments. The convergence of artistic
heritage and a burgeoning contemporary art scene,
appeal and practicality positions 3D paintings
the market serves as a canvas for diverse creative
as a focal point in meeting the evolving desires
expressions. Strengths lie in Vietnam's diverse artistic
of a dynamic and discerning market.
legacy, contributing to a culturally vibrant art
landscape, coupled with an emerging interest in
contemporary forms of art. However, challenges
include limited exposure to innovative styles and a
highly competitive landscape dominated by established
painting genres. Despite this, opportunities arise in
niche markets, where the uniqueness of innovative
paintings attracts collectors and enthusiasts seeking
distinct artistic expressions. Additionally, the increasing
prevalence of digital platforms offers artists a potent
tool to showcase and sell their work, enabling broader
reach and direct engagement with a diverse audience.
Successfully navigating these dynamics requires
strategic differentiation and effective marketing to
carve a space for innovative genres in Vietnam's
dynamic painting market.
GROUP 6 - EXE101 CHECKPOINT 1: IDEA AND INTRODUCTION

3.UNIQUE SELLING POINT

In embarking on our painting startup project within

the unique landscape of the art market, Group 6 has
strategically chosen to introduce and commercialize
3D vivid painting products on a digital platform,
aiming to capitalize on several distinctive features.
The innovative nature of our 3D creative paintings
sets them apart by seamlessly integrating regular
paintings with external effects such as photo frames
and accessories, creating an immersive experience
that resonates with viewers. This uniqueness and
novelty not only fulfill customers' desire for distinct
products but also minimize competition risks, as
there is a scarcity of direct competitors in this
particular artistic niche. The product's capacity to
generate curiosity and attention further bolsters our
marketing and brand promotion strategies.
Additionally, the application of digital commerce in
selling paintings presents a novel opportunity,
breaking away from traditional sales channels and
offering a fresh approach to procurement processes.
This dual strategy positions our venture to not only
meet current market demands but also create new
ones, propelling our 3D vivid painting products into a
realm of their own within the dynamic art
marketplace.
GROUP 6 - EXE101 CHECKPOINT 1: IDEA AND INTRODUCTION
4. ROLES OF GROUP
MEMBERS

The following is a list of positions of each member in

this product project:
Nguyen Van Manh - CEO (Team Leader)
Kieu Tran Huy Giang - CFO
Thai Thanh Dat, Pham Ngoc Hung - CTO (In Charge Of
Engineering)
Thai Hong Phu, Le Van Tai - CMO (In Charge Of
Marketing)
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

1. MARKET TREND ANALYSIS

1.1. MARKET IN THE WORLD

The global wall art market size was valued at $59.09 billion in 2022 & is anticipated to grow from $61.04
billion in 2023 to $97.79 billion by 2030
Rise of Digital Artworks to Fuel Market Development
Nowadays, offices, schools, and other commercial settings are increasingly using digital art and creative
art frames to convey an informational or inspirational message to people. This will create newer market
opportunities for companies to increase their business in the creative artwork industry. Additionally,
increasing usage of customised digital artwork displays among household consumers will offer new
avenues for the industry’s growth. Besides, evolving home decoration trends will drive product demand.

Global and Regional Markets:

North America and Europe: These regions have established art markets with a strong presence of
traditional and contemporary art. Online art marketplaces and auctions contribute significantly to the
sales of creative paintings.
Furthermore, the robust presence of leading home décors product retailers, such as Ethane Allen
Interiors, Inc., Mohawk Industries, and others in the U.S. will support the product’s consumption rate in
the region. Additionally, the regular introduction of art-related fairs and exhibitions by industry
associations and key vendors in Canada, Mexico, and the U.S. might push the product demand in the
region.
Europe will showcase notable growth in the global market due to the increasing number of art museum
visitors in the U.K. and France, thereby augmenting the sales of wall artworks in the region. According to
the data presented by the U.K. government, in 2019-20, 51% of the U.K. respondents reported having
visited a museum at least once compared to 42% in 2005-06. Additionally, increasing awareness regarding
the availability of digital artworks among Europeans is further driving regional market growth
. Asia-Pacific: This region, particularly countries like China and India, is a significant contributor to the
global art market, driven by a rising middle class with an increasing interest in art and culture.The Asia
Pacific region will grow faster in the global market due to India and China's rising establishment of
residential and commercial infrastructural facilities, thereby stimulating the consumer demand for wall
décor products. According to the statistics published by the Government of the People’s Republic of China
(PRC), in 2020, commercial property sales in the country reached 498.5 million sq. m., which was 0.3% up
from 2019. Additionally, evolving home decoration and renovation trends in these countries will further
propel the product demand in the Asia Pacific region.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

1. MARKET TREND ANALYSIS

1.1. MARKET IN THE WORLD

The modern art segment’s growth is driven by the rising number of people increasing their preference
for paintings with a modern appeal. Abstract paintings and drawings essentially stimulate the brain's part
that is associated with creativity and imagination and are mainly used in offices. Therefore, the increasing
utilisation of such artworks in offices is driving the abstract segment’s growth.

1.2. MARKET IN VIETNAM (ON E-COMMERCE PLATFORM)

GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

1. MARKET TREND ANALYSIS

1.2. MARKET IN VIETNAM (ON E-COMMERCE PLATFORM)

Conclude
Sales of modern wall paintings in 12 months: reached 9.0 billion VND, with 77.0 thousand products sold
Update on the market situation Modern wall paintings have more than 316 sellers on the e-commerce
platform with more than 1,509 items
Shopee accounts for 92.8% of total sales and 95.6% of output
Lazada accounts for 6.5% of total sales and 4.1% of output
Tiki accounts for 0.7% of total sales and 0.3% of output
Sales of Modern Wall Painting products in September 2023 reached the highest level of 1.2 billion VND
and 8.3 thousand in output.
The market size of modern wall paintings in December 2023 reached 576.8 million sales and grew 1.3%
better than November 2023.
Mid-term review in the last 6 months, Modern wall paintings increased revenue by 4.5% compared to the
previous 6 months.

1.3. MARKET TREND:

Currently, the market trend of using wall paintings is developing positively. Consumers not only consider
wall paintings a part of interior decoration but also a way to express personal style and create highlights
in living and working spaces. The variety of styles and themes of wall paintings is also being appreciated,
from abstract paintings to portrait paintings, from landscape paintings to modern abstract paintings, all
of which are generating great interest. from the consumer side

The market for 3D creative paintings is growing actively and receiving great attention from interior
designers and consumers. The uniqueness and impression of 3D paintings create a special interaction
with the surrounding space, making them a notable highlight in interior decoration. Customers
increasingly appreciate the creativity and effects 3D rendering brings, and therefore, 3D paintings are
becoming an important part of the interior decoration and art market.
3D paintings, if designed and produced with high quality, can create a strong highlight for any space,
from living space to work and business space. The variety of themes and styles of 3D paintings also
makes them popular and suitable for many different landscapes, from modern to classic.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

2.MARKET SEGMENTATION:
2.1 GEOGRAPHIC
Geographic segmentation is a method of market segmentation based on the geographic location of
customers. According to the data below, we can see the distribution of cities with the highest purchases
of wall paintings on the shoppee commercial platform.The highest is Hanoi city and next is Ho Chi Minh
city - both are large central cities.Next are the northern provinces of Vietnam with a quite significant
difference compared to top 1 and 2. The number of international visitors also contributes a part to this
total revenue.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

2.MARKET SEGMENTATION:
2.2 DEMOGRAPHIC

All people living throughout Vietnam. Tends to concentrate in big

Geographic
cities.

Age 18 - 40 (year olds)

Gender Male - Female

Art lovers, students, and people who

Types
Demographics want to decorate with paintings

Education level Diverse

Low to medium income (from 5

Income Level million VND/month and even without
a source of income)

Prefers a living space decorated with

Habit/Hobbies
works of art

Prefer 3D creative paintings with

special effects and depth, expressing
Lifestyle
the desire to explore and create,
Psychographics
Interior Decoration

Artistic and CreativityCommunication

and InteractionPersonality and
Values & Activities
AutonomyCreate a modern living
spaceMake art popular
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

2.MARKET SEGMENTATION:
2.3 BEHAVIOR CUSTOMER
Based on the survey results of more than 50 random people we targeted, the following are the specific
analysis and overview:

Positive Appeal: 80% of people express a positive and impressive perception of decor paintings,
appreciating their aesthetic value and visual appeal.
Limited Interest: A smaller segment, constituting 20%, may not show significant interest in this category.
Market Potential: A substantial market potential exists with the overwhelmingly positive response from
80% of individuals.

Usage Preferences of 3D Creative Paintings:

Living Room/Home Decoration (84.3%): The majority of people, 84.3%, prefer using 3D creative paintings
for enhancing their living spaces and home decor.
Gifts (68.6%): 68.6% of individuals opt for 3D creative paintings as gifts, showcasing their popularity as
thoughtful and unique presents.
Office Decoration (45.1%): 45.1% use 3D creative paintings for office decoration, indicating a growing
trend in incorporating art into professional spaces.
Art Investment (5.9%): A smaller percentage, 5.9%, sees 3D creative paintings as a form of art investment,
suggesting a niche interest in collecting these artworks for potential future value.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

2.MARKET SEGMENTATION:
2.3 BEHAVIOR CUSTOMER

Customer Priorities in Choosing Paintings:

Uniqueness and Creativity (80.4%): The majority of customers, 80.4%, prioritise paintings that stand out
in terms of uniqueness and creativity.
Design and Theme (74.5%): A significant percentage, 74.5%, focus on the design and theme of the
painting, indicating a preference for specific styles and visual elements.
Price (66.7%): 66.7% of customers consider price as a significant factor in their decision-making,
highlighting the importance of affordability.
Quality and Design (62.7%): A considerable portion, 62.7%, emphasises both the quality and overall
design of the painting when making their choices.
Brand and Reputation : Some customers also take into account the brand and reputation of the painting,
suggesting a trust in established names in the industry.

Sources for Art and Interior Decoration Information:

Social Networking Sites (80.4%): The majority of customers, 80.4%, turn to social networking platforms
like Facebook and Instagram for information about art and interior decoration.
Buy/Sell Groups and E-commerce Sites (49%): A significant proportion, 49%, relies on groups that buy
and sell pictures and explores e-commerce platforms for information and purchases related to art and
interior decoration.
Search Engines (33.3%): About 33.3% of customers use search engines to find information about art and
interior decoration, indicating the relevance of online searches.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

2.MARKET SEGMENTATION:
2.3 BEHAVIOR CUSTOMER

Direct Purchases at Stores (21.6%): A smaller percentage, 21.6%, prefers to gather information and make
direct purchases at physical stores, emphasizing the continued significance of in-store experiences.

Customers primarily seek information about art and interior decoration on social networking sites,
followed by buy/sell groups and e-commerce platforms. Search engines are also a source of information,
and a portion of customers still prefers the traditional approach of buying directly at stores.

Benefits of Buying 3D Creative Paintings on Commercial Platforms:

Diverse Choices (68.6%): A significant portion of customers, 68.6%, appreciate the diverse choices
available on commercial platforms, indicating a wide selection of 3D creative paintings to cater to varied
preferences.
Convenience and Time Saving (66.7%): 66.7% of customers value the convenience and time-saving
aspect of purchasing 3D creative paintings on commercial platforms, suggesting the ease of browsing
and making transactions.
Previewing Product Information and Descriptions (64.7%): A considerable percentage, 64.7%,
appreciates the ability to preview detailed product information and descriptions before making a
purchase decision.
Search and Filter Capabilities (37.3%): While to a lesser extent, 37.3% of customers find value in the
search and filter capabilities offered by commercial platforms, allowing them to refine their choices
based on specific criteria.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

3. MARKET SIZE ( TOP- DOWN)

The global wall art market, valued at $59.09 billion in 2022, is projected to reach $97.79 billion by 2030,
driven by the rise of digital artworks in commercial and residential spaces, shows significant growth
potential.

The population of Da Nang in 2023 is about 1,188,374 people (2023). Modern art, particularly abstract
paintings, is thriving, with sales hitting 9.0 billion VND in 12 months, mainly on platforms like Shopee,
Lazada, and Tiki. 3D creative paintings are also gaining popularity for their unique spatial interactions.
Through small-scale surveys, 80.4% of customers are interested in 3D paintings, which proves that the
market is showing signs of great potential.

Taking advantage of growing market trends and through surveys, TC aims to attract 60% of customers
who are students and working people and 40% who are businesses and collectors in the market
segment. higher in the first year. With a clear strategy and plan, TC is likely to achieve its goals.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

4. COMPETITIVE ANALYSIS
4.1. OVERVIEW OF THE COMPETITOR
DIRECT COMPETITOR: TRANH TREO TUONG HANOI 3D

STRENGTHS

Impressive Sales Performance: With current sales totaling 1,912,056,300 VND and a
significant number of products sold (25,934) on the e-commerce platform, our
competitor has demonstrated strong market presence and sales capabilities.

Wide Price Range: Offering products priced from 500,000 VND to 70 million VND
allows them to cater to a broad spectrum of customers with varying budgets.

E-commerce Dominance: High sales figures and a large number of followers on the
e-commerce platform indicate that they have effectively leveraged online channels
for sales and customer engagement.

Customer Satisfaction: Positive ratings and reviews from customers suggest that they
have built a strong reputation for quality and service.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

4. COMPETITIVE ANALYSIS
4.1. OVERVIEW OF THE COMPETITOR

WEAKNESSES
Lack of Creativity: The weakness we identified regarding the lack of creative and new
paintings indicates a potential gap in offering unique and original artwork to
customers.

Use of Printed UV Ink: Dependency on printed UV ink for their paintings may limit the
quality and authenticity of the artwork, which could affect long-term customer
satisfaction and loyalty.

OPPORTUNITIES

Differentiation Through Creativity: We business can capitalize on the competitor's

weakness by emphasizing creativity and offering a diverse range of original paintings
that appeal to customers seeking unique artwork.

Expanding Product Range: Expanding our product range to include a variety of

painting styles, sizes, and themes to cater to different customer preferences and
increase sales potential.

While our competitor has achieved success in terms of sales and customer
satisfaction, their reliance on printed UV ink and lack of creative offerings present
opportunities for our business to differentiate and carve out a unique position in the
painting products market. By focusing on creativity, quality, and brand building, we
can effectively compete and attract customers seeking original and authentic
artwork.

INDIRECT COMPETITOR:GDECOR NHA XINH

GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

4. COMPETITIVE ANALYSIS
4.1. OVERVIEW OF THE COMPETITOR

STRENGTHS
Impressive Sales Performance: With current sales totaling 1,912,056,300 VND and a
significant number of products sold (25,934) on the e-commerce platform, our
competitor has demonstrated strong market presence and sales capabilities.

Wide Price Range: Offering products priced from 500,000 VND to 70 million VND
allows them to cater to a broad spectrum of customers with varying budgets.

E-commerce Dominance: High sales figures and a large number of followers on the
e-commerce platform indicate that they have effectively leveraged online channels
for sales and customer engagement.

Customer Satisfaction: Positive ratings and reviews from customers suggest that they
have built a strong reputation for quality and service.

WEAKNESSES

Lack of Creativity: Similar to the first competitor, the weakness lies in the lack of
creative and new paintings, which may limit their ability to differentiate and appeal to
customers seeking unique artwork.

Dependency on Printed UV Ink: Reliance on printed UV ink for their paintings may
compromise the authenticity and quality of the artwork, potentially leading to
customer dissatisfaction.

High Pricing: The pricing strategy, especially at the higher end, may limit accessibility
to a broader customer base and could be perceived as expensive compared to
competitors.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

4. COMPETITIVE ANALYSIS
4.1. OVERVIEW OF THE COMPETITOR

OPPORTUNITIES

Focus on Creativity and Originality: By emphasizing original artwork created using

traditional techniques and exploring innovative styles, we business can differentiate
itself from competitors and attract customers seeking unique and authentic
paintings.

Value Proposition: Highlighting the value proposition of your products, including

superior quality, creativity, and craftsmanship, can justify higher price points and
appeal to discerning customers.

Targeted Marketing: Implement targeted marketing strategies to reach specific

customer segments interested in original artwork, such as art enthusiasts, collectors,
and interior designers.

Educational Content: Provide educational content and storytelling about the artistic
process, techniques, and inspiration behind your paintings to engage customers and
build a connection with the brand.

Although our indirect competitors have achieved significant revenue and customer
satisfaction, their dependence on UV inks and lack of innovation present
opportunities for our business. We make a difference and position myself as a
supplier of original and authentic works of art at cheaper prices but with guaranteed
quality. By focusing on creativity, quality and targeted marketing, we can effectively
compete and attract customers looking for unique paint products.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

4. COMPETITIVE ANALYSIS
4.2 POSITIONING MAPS.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

5. SWOT

Personalised Shopping Experience: Offering a personalized

shopping experience on our website allows customers to
customize painting designs according to their preferences,
including materials, textures, and details. This
customization feature enhances customer engagement
and satisfaction.

Creativity and Innovation: Our commitment to creativity

STRENGTHS
and innovation, including regularly updating new paintings
and suggesting ideas to customers, differentiates our
business and keeps our offerings fresh and appealing.

Reasonable Prices: Providing paintings at reasonable

prices enhances affordability and accessibility for
customers, making our products attractive to a wider
audience.

Dependency on Online Platform: Relying solely on our

website for sales may limit our reach compared to
competitors who utilize multiple sales channels, such as e-
commerce platforms, social media, and physical stores.

Execution and Fulfillment Challenges: Implementing

personalized shopping experiences and managing
WEAKNESSES
customization options may present logistical challenges
and require efficient execution to meet customer
expectations.

Competition with Established Players: Competing with

established competitors who already have a strong online
presence and customer base may pose challenges in
gaining market share and visibility.
GROUP 6 - EXE101 CHECKPOINT 2: MARKET ANALYSIS

5. SWOT

Differentiation through Personalization: Leveraging our

personalized shopping experience as a unique selling
proposition can differentiate our business and attract
customers seeking customized artwork.

Expansion of Product Offerings: Diversifying our product

offerings beyond paintings, such as art prints, home decor
accessories, or art-related services, can broaden our
OPPORTUNITIES customer base and revenue streams.

Partnerships and Collaborations: Collaborating with artists,

designers, or influencers can enhance our brand
credibility, expand your reach, and introduce new creative
perspectives to our offerings.

International Market Expansion: Exploring opportunities to

expand into international markets through online
platforms or strategic partnerships can unlock new growth
avenues for our business.

Market Saturation: The painting products market may

become saturated with competitors offering similar
customization options and personalized experiences,
making it challenging to stand out.

Technological Disruptions: Rapid advancements in

technology, such as augmented reality (AR) or virtual reality
THREATS
(VR) applications in the art industry, could disrupt
traditional business models and customer preferences.

Economic Uncertainty: Economic downturns or

fluctuations in consumer spending habits could impact
discretionary purchases like art and home decor, affecting
your sales and revenue.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
1. STRUCTURE TEAM

ROLES AND RESPONSIBILITIES

-CEO (Chief Executive Officer):

The CEO is the head of the company and is responsible for leading all operations of
the company.
The CEO's functions include building and driving the company's overall strategy,
managing risk, shaping organisational culture, and representing the company to the
business community and the public.

- CMO (Chief Marketing Officer):

Strategic Planning: Develops and implements strategic marketing plans to achieve
corporate objectives for products and services.
Brand Management: Manages and enhances the brand value by
orchestrating campaigns and ensuring consistent messaging across all platforms.
Campaign Management: Plans and executes integrated marketing
campaigns across multiple channels (online, social media, email,
traditional media, etc.).
Market Research: Conducts market research to identify market trends, competitor
offerings, demographic data, and customer needs to inform
marketing strategies.
Team Leadership: Manages the internal marketing team and coordinates with
external agencies and vendors.

-CFO (Chief Financial Officer):

The CFO is responsible for the company's finances and financial strategy.
CFO functions include financial resource management, financial forecasting, financial
risk management, and ensuring compliance with financial reporting regulations.
The CFO is often involved in the company's strategic and financial decision making
along with the CEO.

-CTO (Chief Technology Officer):

The CTO is responsible for the company's technology strategy and technology
product development.
The CTO's functions include shaping the direction of technology development,
managing research and development projects, and ensuring continuous innovation
in technology products and services.
The CTO is often the person who takes the lead in building and promoting
technology strategies consistent with the company's overall strategy.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
2.BUSINESS MODEL CANVAS:

2.1.Key partners:
-Artists and painters paint: Because most of the paintings expected to be sold in the
first period will be hand-drawn, artists are indispensable partners of The Creators.
Artists and painters are the creative force behind the paintings sold in the store.
-Paper samples and wooden frames are essential materials for creating and
presenting artwork.Building strong relationships with reliable suppliers ensures a
steady supply of materials and helps maintain consistent quality standards.
-Once the artwork is sold, especially for online sales, a reliable shipping service
provider is necessary to deliver the paintings to customers. The shipping service
provider ensures that the artwork reaches customers safely and on time, enhancing
customer satisfaction and trust in the store. Efficient shipping services also contribute
to a positive overall shopping experience, encouraging repeat purchases and
customer loyalty.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
2.BUSINESS MODEL CANVAS:

2.2.Key activities
-Creating diverse products:
Offering a diverse range of products is essential for attracting a broader customer
base and catering to varying tastes and preferences.
-Creating and managing a user-friendly website allows customers to browse and
purchase artwork conveniently from anywhere at any time. The website should
feature high-quality images of the artwork, detailed descriptions, intuitive navigation,
and secure payment options.
-This involves overseeing day-to-day activities such as inventory management, order
processing, customer service, and logistics to ensure efficient operations and
exceptional customer experiences. Additionally, effective financial management
involves budgeting, forecasting, monitoring expenses, managing cash flow, and
optimizing pricing strategies to maximize profitability and sustainability.
2.3 Value propositions:
Creators’ core values:
-Create paintings in a special and unique style: in an era with easy access for
customers to modern paintings, creating a unique, creative and competitive style is a
viable idea. can be highly appreciated. The Creators can hope to create their own
style.
-Commercial sales for customers to choose from: Along with the development of
digital technology, the commerce platform opens up a new way of buying and selling
to help sellers and buyers easily approach and sell. The creators can post their
paintings on this platform and customers can easily rate and buy the products.
Customer problem:
-Provide sizes and materials for customers to choose as desired: The unique feature
that The Creators brings helps customers to freely customize the frame they may
desire. From there, it brings satisfaction in the way of experiencing 3D creative
painting products
-Reasonable price: The price segment of these product lines is suitable for all
customer incomes. From there, it makes it easier for customers to access 3D creative
painting products
2.4.Customer segments:
-Young people from 18-30 years old: 3D creative painting product segment targets
customers who are young, interested in art but only at a simple, innovative and
unique level. more unique to the owners than modern paintings painted in a variety
of colors and materials.
-People who need to decorate their room or workplace: the main purpose of
decoration is the purpose for which most customers will choose The Creators' 3D
creation site. Modern spaces and offices of young start-ups will always be the subjects
who may want to own these paintings.
-Living mainly in Da Nang and wider: the main and first area that The Creators wants
to target is in Da Nang and further across Vietnam where demand can be found.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
3.DEMO WEBSITE
INDEX PAGE
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
3.DEMO WEBSITE
INDEX PAGE
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
4. MARKETING MIX (4P PRODUCT)

Product:
This is an innovative 3D painting product that the company provides to the
market through an innovative, personalized shopping experience.
Includes factors such as quality, features, design, packaging, and after-sales
service. As stated previously in check 1 and check 2, we are trying to help
customers have a personalized shopping experience by creating a website
that helps customers be more proactive in choosing quality products. frame
materials as well as painting materials that customers want or we can find
materials and products that customers want according to their needs, if any.
The goal is to meet customers' needs and desires for new, more creative
products that can display and decorate living and working spaces according
to personal preferences.
Price:
The product price of creative 3D paintings will be divided into many small
services as well as prices for customers. The price for purchasing a pre-
made model will be different from the price for personalizing according
to customer needs, usually the product price will range from 500-5
million VND. Service time and product quality are important factors in
determining price. We will have several pricing strategies such as
competitive pricing, combination pricing strategy (here wholesale pricing)
and promotional pricing strategy.

Place:
This service is concentrated in Da Nang city - a large city in the Central
region. Website and social networking sites, e-commerce platforms will be
the place to help customers connect with us. And this form will be a safe
place to protect customer information.
The website will also always display details about the latest information as
well as the newest experiences. Stay up to date with important information
about availability, pricing, price comparisons between materials and
payment methods.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
4. MARKETING MIX (4P PRODUCT)

Promotion:

The website will display gift vouchers for the first customers to use our Services.
The more customers buy, the more incentives they get. When customers come
back to use the service for the second time, we will have a special offer as a way
to thank the customer. In addition to short-term promotions, we will have long-
term incentives for loyal customers who can have the best deals. Promotional
programs also create anticipation and excitement for customers. Make
customers have expectations and excitement about the benefits they will receive
if they use the service. Provide special offers and announcements to loyal
customers. Paid advertising on Facebook, Instagram and Google Ads to help
increase customer awareness of your website. This will attract more people to
know us. KOL and KOC are famous individuals with a large fan base. Their help
and presence can increase a site's legitimacy and sense of trust. When they see
a celebrity or someone who has used your services before giving advice,
customers may feel more secure and confident. Additionally, the site's huge
following opens up options to attract more potential customers and help it reach
a broader target demographic. With the ability to participate, share and
comment on this information, users can have fun and promote the site for free.
Customers are easily attracted to high-quality, visually appealing content. KOLs
and KOCs regularly write on the website about their experiences.

5. MEDIA MARKETING PLAN

The Creator's marketing plan is expected to last one years and be divided into
four important stages: Pre-Launch, Official Launch, Activate Consideration,
Advertising and marketing ,Operation and Development.Our goal in that year is
to build a solid and stable sales foundation with a variety of creative painting
products
Introduce options according to customers' preferences so they can experience
this new type of convenience.
It is indispensable to promote products widely to the public, enhance brand
recognition and create an online store with a high number of interested
customers and visitors.
Specific marketing activities will be carried out during each phase, including
campaigns, events and promotional efforts appropriate for each specific phase.
Throughout the implementation process, we will emphasise the core values of
the business to ensure the delivery of the set goals.
GROUP 6 - EXE101 CHECKPOINT 3: MANAGEMENT AND
MARKETING
5. MEDIA MARKETING PLAN

Feb 1 - Mar 31 Apr 1 - May Jun 1 - Sep 31 Oct 1 - Dec 31

TIMELINE & 2024 312024 2024 2024
PHASHING
Phase 1 Phase 2 Phase 3 Phase 4

Advertising and Operation and

Pre Launch Official Launch
marketing Development

Launched the
Sales and
sales channel
Offer ideas about Advertise revenue
of 3D creative
products and products on all parameters
paintings and
OBJECTIVE ways to create platforms and reached the set
completed the
3D creative initially dominate threshold and
process of
paintings the market advanced further
putting them
in the market
into business

Search keywords
Introducing this ''The New Line of
"creative 3D
unique line of “Create your Decorative
paintings" and
paintings and living space” or Painting'' and
KEY MESSAGES "new unique
making them “break out the ''The Age of
features
widely available decorative arts” Creativity in
appearing in
to the public Decorative Arts''
room decoration"

Promotion,
Marketing
Landing page Marketing, Promotion
Product variety
Exhibition

KEYACTIVITIES
Survey customers and get
opinionsSocial media content, Blog
SEO on website

x Paid ads & seeding