Virtual Art Exhibition App

(Creatopia)
Mohammad Imran Hakim
Creatopia is an art app designed to inspire and empower art enthusiasts of all levels to explore
their creative potential, connect with fellow artists, and showcase their work to a global audience.
This app aims to bridge the gap between traditional and digital art mediums, providing a versatile
platform for artists to create, collaborate, and engage with art lovers worldwide
 Why Creatopia ?

• The idea of Creatopia created from two terms which is creator

and eutopia.

• Creator refers to all art creators who contributes to the art

enthusiast as a form of inspiration in the art realm

• Eutopia refers to a "good place“ and ε ὖ (“good” or “well”) from

Greek. This means that it is ideally perfect place that there a is
complete contentment. It also a perfect place for society in
which people work well with each other and are happy
Project overview

The product:
The era of digital transformation makes
people realise that everything can be done
through virtual realm.

Preview of selected
A mobile app that function as a Virtual Art polished designs.
Exhibition Platform for those art enthusiast
who wants a freedom of access towards art
around the world.

Project duration:
Design project duration – 4 weeks
 Project overview
The problem:
• Art enthusiast face barriers to creating, sharing,
and monetizing their art due to the lack of
accessible and user-friendly digital tools, limited
opportunities to connect with art communities,
and difficulties in promoting and selling their work
online
• Nowadays, there are very few sites where artists
can showcase their creative work but still don’t get
the desired appreciation and feedback for their
creative work.
• Physical Art exhibitions had a lot of disadvantages
such as restricted availability and audience which
cause artists to transforming their approach to
virtual exhibitions to ensure their sustainability
(Samsuddin, 2022)
Here are the key factors of disadvantages :
o Individuals may perceive the environment as
congested, uninteresting, and immobile at times.
(Axelsen, 2006)
Example : Low attendance without big-name
speakers or the appropriate advertising
Impact : Leads results aren’t guaranteed able
regardless of the expense of the exhibiting
 The goal:

• To create a virtual exhibition • To provide design solution that • To create an immersive and
of art galleries for all the art enhance the user experience interactive art experience,
enthusiasts present all over in exploring art space within facilitate and enhancing
the world and let them the comfort of their home, collaborative aspect of the
explore and showcase offering a level of accessibility creative process among artists
different types of art forms of that traditional art spaces in real-time
local and international artist. often lack.
Project overview

My role: Responsibilities:
To conduct user experience research and User Research, Wireframing, Visual Design,
design a solution for our client’s app and Prototyping
website.
 ● User research
Understanding ● Personas

the user ● Problem statements

● User journey maps
User research: summary

In my user research, we were targeting art enthusiast, artist and worker in

the art industries who use online platform to view variety of art by different
artist around the world. The user intention may varies such as find a source
of inspiration, express their own art and intention to buy or sell art product.

My assumptions towards this research I am able to capture some ideas on

what is user perception and knowledge about virtual art exhibition. After the
interview, my assumptions change because there are people that still prefer
to the traditional way of physical exhibition and some of the tech savvy
having some issue using online platform due to several reason.
Goals of the interview Target participant Interview questions
characteristics
• Do you prefer physical or virtual art exhibition ?
• I want to understand • Ages 18–62 • Have you ever explore any virtual art exhibition ?
common challenges Can you describe your experience ?
people face when • Live in metropolitan or • What challenges or issues do you face when
trying to visit art suburban areas using virtual art exhibition platform? How do
exhibition. these challenges make you feel?
• People who likes to • How do you think these challenges could be
• I want to identify create art, selling or resolved?
frustrations people buying artwork and • Do you ever used app platform for virtual art
experience during the work or study related exhibition ?
process find art to art • What are some features that you want to see in an
resources online app like that?
• Include participants of • Are you interested in buying the artwork? Will it help
different genders if the app provides you with a platform for that?
• If there was an app like that which lets you explore
• Include participants the art and artists, would you really use it, and for
with disabilities what?
 User research: Summarizing user pain points

1 2 3 4 5
Pain point Pain point Pain point Pain point Pain point
I am familiar with I don’t know how to I had a bad AI generated art makes It is hard for me to
virtual art platform but market my artwork experience selling me concern about find artwork from
I don’t like the ads that online and still need to and buying artwork facing competition genuine artist for my
keeps appear on my depends on gallery online because there from machines as a teaching reference
screen. It makes me because I am not a is a lot of scammers traditional artist because It is hard to
lost interest to explore tech savvy person identify who are the
artwork. By analyze this pain By analyze this pain creators
By analyze this pain point, it guides me to point, it guides me to
By analyze this pain point, it guides me to build user trust and provide ethical By analyze this pain
point, it guides me to addressing the needs of ensuring a positive considerations, user point, it guides me to
enhancing user users who are not tech- engagement with the education, transparency, fostering a trustworthy
satisfaction by savvy for creating an virtual art app and responsible and authentic creative
providing ad free inclusive and user- implementation towards community
experience for users friendly experience the app
I leveraged a virtual art app to create an immersive and interactive art experience. The app allowed me to experiment
with various digital brushes, textures, and effects, giving me unprecedented creative control. What stood out the most
was the ability to work in a three-dimensional space, adding depth and dynamism to the artwork.

The virtual art app also facilitated collaboration with other artists in real-time. We could simultaneously work on
different elements of the project, providing instant feedback and enhancing the collaborative aspect of the creative
process. This not only accelerated the production timeline but also enriched the final result with diverse perspectives.

Moreover, the app's virtual gallery feature enabled us to showcase the artwork to a global audience. Viewers could
explore the exhibition from the comfort of their homes, offering a level of accessibility that traditional art spaces often
lack. The positive reception and engagement metrics from this virtual exhibition were impressive and demonstrated the
potential of virtual art apps in reaching a broader audience.

Overall, the use of the virtual art app not only expanded the possibilities of my creative expression but also
transformed the way art is experienced and shared."
 Ad free advertisement
Minimizing advertisements in a virtual art app is crucial to ensure a seamless and
immersive experience for users. Here are some strategies to achieve this:
Subscription Model:
Implement a subscription-based model where users can pay a fee for an ad-free
experience. This not only provides a revenue stream for the app but also gives
users the option to support the platform and enjoy an uninterrupted art
experience.
Freemium Model:
Offer a free version of the app with limited features and occasional
advertisements. Users can then upgrade to a premium, ad-free version for a fee.
This model allows for a balance between reaching a wide user base and
generating revenue from those who value an ad-free experience.
Strategic Partnerships:
Explore strategic partnerships with art institutions, galleries, or sponsors who
might be interested in supporting the app without relying on traditional
advertising. This can involve collaborations that enhance the app's content or
features without disrupting the user experience with intrusive ads.
User-Supported Content:
Implement a system where users can contribute directly to the platform, either
through donations or by purchasing digital goods within the app. This
community-driven support can help offset the need for intrusive
advertisements.retention.
Native Advertising:
If advertisements are necessary, consider integrating them in a
non-intrusive, native format. Ensure that any sponsored content
aligns with the artistic nature of the app and enhances the user
experience rather than disrupting it.
Opt-In Advertisements:
Give users the option to opt-in for advertisements in exchange
for certain benefits, such as unlocking premium content, features,
or virtual goods. This ensures that users who prefer an ad-free
experience can choose to do so.
Limited and Relevant Ad Content:
If ads are present, limit their frequency and ensure they are
relevant to the art community. This reduces the likelihood of
users finding them intrusive or irrelevant to their interests.
Feedback and User Surveys:
Collect feedback from users regarding their tolerance for
advertisements and their preferences. Use this information to
make informed decisions about the type and frequency of ads
displayed.
By implementing these strategies, the virtual art app can strike a
balance between generating revenue and providing a high-
quality, ad-free experience for users, thus enhancing user
satisfaction and retention.
 Tech savvy issue
Addressing the needs of users who are not tech-savvy is crucial for creating an inclusive
and user-friendly experience. Here are some strategies to enhance the user experience for
individuals who may not be familiar with technology:
Simplified Design:
Keep the user interface simple and intuitive. Minimize clutter and unnecessary features to
reduce cognitive load. Use clear labels and easy-to-understand icons.
Guided Onboarding:
Provide a guided onboarding process with step-by-step instructions. Clearly explain how to
navigate the app, perform key actions, and access essential features. Consider
incorporating interactive tutorials or tooltips.
Clear Instructions:
Offer clear and concise instructions at critical points in the user journey. Use plain
language and avoid technical jargon. Provide tooltips or help icons that users can click for
additional guidance.
Visual Cues:
Use visual cues such as arrows, buttons, and color contrasts to guide users through the
app. Visual elements can help convey information more effectively than relying solely on
text.
Responsive Design:
Ensure that the app is responsive and works well on various devices, including those with
smaller screens. A responsive design accommodates users who may be accessing the app
on different devices.
User Feedback:
Implement user feedback mechanisms, such as confirmation messages or visual
indicators, to reassure users that their actions are being processed correctly. This
helps build confidence in using the app.
Accessible Typography:
Choose easily readable fonts, and ensure that the text is of sufficient size. Consider
offering options for users to customize the font size or adjust other display settings.
Personalized Assistance:
Integrate features like in-app chat support or a help center where users can find
answers to common questions. Consider offering personalized assistance through
chatbots or customer support for more complex issues.
Frequent Testing with Users:
Conduct usability testing with individuals who are not tech-savvy. Gather feedback
on their experience and identify pain points. Iterate the design based on this
feedback to continually improve the user experience.
Offline Functionality:
If applicable, incorporate offline functionality to accommodate users who may have
limited internet connectivity or prefer to use the app without a constant internet
connection.
Language Options:
Provide language options to cater to users who may be more comfortable in
languages other than the default. This is particularly important for global audiences.
By incorporating these strategies, you can create a more inclusive and user-friendly
experience for individuals who may not be tech-savvy, enhancing their ability to
navigate and enjoy the benefits of your app..
 Customer Support and Reporting:

Scammer issue Offer responsive customer support channels where users can report suspicious
activities or seek assistance. Clearly communicate how users can reach out for
support and assure them that their concerns will be addressed promptly.

Addressing the user experience for individuals who have had bad experiences with
Identity Verification:
scammers is crucial for building trust and ensuring a positive engagement with your virtual
Depending on the nature of the platform, consider implementing identity
art platform. Here are some strategies to enhance the user experience and instill
verification processes for both artists and buyers. This can add an extra layer of
confidence
security and authenticity.

Transparent Policies:
Community Guidelines:
Clearly communicate the platform's policies regarding transactions, user data, and security
Establish and enforce clear community guidelines that outline acceptable behavior
measures. Provide users with information on how their data is handled, and assure them
and content on the platform. This can help create a safe and respectful environment
of the measures in place to prevent fraudulent activities.
for users to engage with virtual art.

Secure Transactions:
Scam Prevention Tips:
Implement robust security features for financial transactions. Use reputable and secure
Provide users with proactive tips on how to avoid scams, such as not sharing
payment gateways, and make sure that users are aware of the security measures in place
personal information, using secure passwords, and being cautious with financial
to protect their financial information.
transactions. These tips can empower users to protect themselves online.

Education and Awareness:

Regular Security Audits:
Create educational materials or tutorials that guide users on how to identify potential
Conduct regular security audits of your platform to identify and address potential
scams and protect themselves online. Offer tips on recognizing trustworthy content and
vulnerabilities. Stay updated on the latest security practices and technologies to
distinguishing legitimate interactions from potential scams.
ensure a secure environment for users.

Verified Profiles and Artworks:

Continuous Communication:
Implement a verification system for artists and their artworks to establish credibility.
Regularly communicate with users about platform updates, security enhancements,
Verified profiles can help users identify legitimate artists, reducing the risk of encountering
and any measures taken to address potential issues. Transparency builds trust and
fraudulent or misrepresented content.
shows that the platform is committed to user safety.

User Reviews and Ratings:

By implementing these strategies, your virtual art platform can create a more secure
Integrate a user review and rating system for artists and artworks. This can provide
and trustworthy environment, addressing the concerns of users who have had
valuable feedback for other users and help build a community-driven trust mechanism.
negative experiences with scammers and fostering a positive user experience.
 Algorithmic Transparency:

Art generated AI Strive for transparency in the algorithms used for AI-generated art. Explain how
decisions are made, and ensure that the algorithms are fair, unbiased, and free from
discriminatory patterns.

The presence of AI-generated art in a virtual art app can introduce various challenges and
User Feedback and Input:
concerns. Addressing these issues involves a combination of ethical considerations, user
Solicit feedback from users regarding their experiences with AI-generated art.
education, transparency, and responsible implementation. Here are some strategies to
Actively incorporate user input into the development and refinement of AI features,
solve issues related to AI art in a virtual art app:
demonstrating responsiveness to user concerns.

Ethical Guidelines:
Fair Compensation and Recognition:
Establish clear ethical guidelines for the use of AI in art creation. Define the boundaries of
Address concerns related to compensation and recognition for artists, both human
acceptable practices, ensuring that AI-generated art aligns with ethical standards and does
and AI. Ensure that human artists are properly credited and compensated for their
not contribute to harm, bias, or misinformation.
work, and establish guidelines for ethical compensation practices in AI-generated
art.
Transparency and Disclosure:
Clearly disclose when art is generated by AI. Provide information about the role of AI in the
Community Engagement:
creative process, the algorithms used, and any data sources involved. Transparency builds
Foster a community dialogue about the role of AI in art. Create forums, discussions,
trust and allows users to make informed decisions about the art they engage with.
or events where users, artists, and developers can engage in conversations about
the ethical implications, challenges, and potential benefits of AI in the art world.
User Education:
Educate users about the capabilities and limitations of AI in art creation. Help them
Continuous Monitoring and Evaluation:
understand that AI is a tool that complements human creativity and does not replace the
Implement systems for continuous monitoring of AI-generated art for potential
unique qualities of human expression.
issues such as bias, inappropriate content, or ethical violations. Regularly evaluate
and update algorithms to address emerging challenges.
Collaboration Opportunities:
Encourage collaboration between human artists and AI tools. Highlight success stories
Legal and Compliance Standards:
where artists use AI as a tool to enhance their creative process, fostering a narrative of
Ensure that the virtual art app complies with relevant legal standards, including data
cooperation rather than competition.
privacy regulations and intellectual property laws. Establish clear terms of use and
guidelines for user-generated content, including AI-generated art.
Customization and Control:
Provide users with customization options to control the level of AI involvement in the art
By taking a proactive and responsible approach to the integration of AI in a virtual
creation process. This allows users to maintain a sense of agency over their creative
art app, you can help mitigate concerns and create an environment that values both
expression while still leveraging AI features if desired..
human and AI contributions to the artistic landscape..
 Interactive Q&A Sessions or Live Streams:

Genuine creators Facilitate interactive sessions where artists can engage with the audience through
live Q&A sessions, virtual studio tours, or live streaming of their creative process.
This real-time interaction can help users connect with artists on a personal level.

Finding genuine artists in a virtual art app is crucial for fostering a trustworthy and
Artist Statements and Descriptions:
authentic creative community. To address this issue, consider implementing the following
Require artists to provide detailed descriptions and statements about each artwork.
strategies:
This information can include the inspiration behind the piece, the artistic process,
and any relevant stories. A well-described artwork adds authenticity to the artist's
Artist Verification:
portfolio.
Introduce a rigorous artist verification process. Require artists to submit a portfolio,
personal information, and possibly even undergo a verification interview. A verified badge
Community Moderation:
can indicate to users that the artist is genuine.
Implement community moderation features to monitor and address any concerns
raised by users. Establish clear guidelines for acceptable behavior and content
User Reviews and Ratings:
within the virtual art app, and enforce them consistently.
Implement a user review and rating system for artists. Allow buyers and viewers to provide
feedback on the artists' work, professionalism, and overall experience. Positive reviews can
Education on Art Authentication:
build trust, while any concerns can be addressed transparently.
Educate users on how to authenticate and verify the authenticity of an artist's work.
Provide guidance on what to look for in a genuine artist, including their portfolio,
Curated Galleries or Featured Artists:
consistency, and any accolades or recognition.
Create curated galleries or highlight featured artists to showcase genuine and high-quality
work. Curatorial efforts can help users discover authentic artists and provide a sense of
Secure Payment and Transactions:
credibility.
Ensure that payment transactions are secure and transparent. Clearly communicate
the payment process, including any fees or commissions. A secure payment system
Transparent Artist Profiles:
adds an additional layer of trust.
Encourage artists to create comprehensive and transparent profiles. This may include
information about their background, artistic journey, influences, and the techniques they
Artist Community Engagement:
use. Transparent profiles can help users connect with the artist on a personal level.
Foster a sense of community among artists. Encourage them to engage with each
other and participate in community events. A vibrant and active artist community
Social Media Integration:
often indicates the presence of genuine and committed creators.
Allow artists to link their social media profiles to their virtual art app profiles. This provides
users with an opportunity to explore an artist's presence on other platforms, reinforcing
Reporting Mechanism:
their authenticity.
Implement a reporting mechanism for users to flag any suspicious or fraudulent
activity. Promptly investigate and address reported issues to maintain the integrity
of the virtual art app.
 Problem Statement : 5W

When does the problem occur?

WHO Who is experiencing the problem?
Alfred which is an art teacher WHEN Arnold gets frustrated when he
opens the app,

What is the problem? Why is the problem important?

WHAT Finding artwork from different WHY Alfred is a non tech savvy and
artist as a resources for his he doesn’t have an exposure
student with phone apps or similar
technology.
Where does the problem show up?
WHERE The problem occur after alfred try
to use the virtual art app
Persona 1: Angeline

Problem statement:
Angeline is a content creator with the
niche of art who loves to create and
explore new art . She interested to buy
art pieces as part of her collection to
showcase her enthusiasm towards art
with her audience
Persona 2: Alfred
Problem statement:
Alfred is an art teacher who needs a
faster way to find an excellent quality of
arts by a renowned artist as a teaching
reference because public physical art
exhibition consume most of his time and
cost a certain amount of money

Hypothesis statement:
If Alfred uses the virtual art exhibition
app to explore variety of artwork from
renowned artist, then he can get a
source of reference for his students in a
faster and convenience way
User journey map
Persona:
Angeline Tan
Exploring virtual art
Exhibition app to get
art collection from a Image of user
reputable artist journey map
 Cost
- Provide a good accessibility

Value Proposition - Show the authenticity of the artw

artist
- Provide a secure security system
1. Describe your product's features and benefits. - Transparency on any cost related
- User review and ratings - Education on art
- Intuitive navigation
- Encourage collaboration among a
- Personalized artwork filters - Artist community engagement
- Personalized features
- Secure payment and verification - Guided onboarding
- Clear instruction in the app
- Transparent policy - Social media integration
- Background check
- Rate negotiation - Free version and premium subscription
- Artist verification

2. Explain the value of the product.

Accessibility Authenticity Security Cost Collaboration

- Intuitive navigation - Background check - Transparent policy - Free version and - Artist community
- Personalized features - Artist verification - Secure payment and premium engagement
- Clear instruction in the app - User review and ratings verification subscription - Education on art
- Guided onboarding - Social media integration

3. Connect these features and benefits with the needs of your users.
 Goal Statement
The Creatopia app will let users explore various types of artwork from genuine
and renowned artist, which will affect art teacher who needs to find artwork as
a teaching resources for the student by helping users save cost and prevent
time consuming due to visiting physical art exhibition. We will measure
effectiveness by tracking sign up, engagement and orders placed through the
app.
 Competitors Audit

Direct Competitors Indirect Competitors

 Deviant Art  Wix

 Society6  Tumblr
 Art Social
 Art Station
 Artsy
 Saatchi Art
 ● Paper wireframes
Starting ● Digital wireframes

the design ● Low-fidelity prototype

● Usability studies
Paper wireframes

[Your notes about goals

Image of paper
and thought process] wireframes including
five different
versions of the same
screen and one
image of the new,
refined version
Digital wireframes
Description of
the element
and its benefit
[Your notes about goals to the user
Insert first wireframe
and thought process] example that
demonstrates design
thinking aligned with
Description of
user research
the element
and its benefit
to the user
Digital wireframes
Description of
the element
and its benefit
[Your notes about goals to the user
Insert second
and thought process] wireframe example that
demonstrates design
thinking aligned with
Description of
user research
the element
and its benefit
to the user
Low-fidelity prototype

[Link to low-fidelity prototype and

Screenshot of
brief description of the user flow] prototype with
connections or
prototype GIF
Usability study: findings
Write a short introduction to the usability studies you conducted and your findings.

Round 1 findings Round 2 findings

1 Insert finding 1 Insert finding

2 Insert finding 2 Insert finding

3 Insert finding 3 Insert finding

 Refining ● Mockups
● High-fidelity prototype
the design ● Accessibility
Mockups
Before usability study After usability study

[Your notes about goals

and thought process]

Image of Image of
selected selected
screen before screen after
usability study usability study
Mockups
Before usability study After usability study

[Your notes about goals

and thought process]

Image of Image of
selected selected
screen before screen after
usability study usability study
Mockups

Main Main Main Main

mockup mockup mockup mockup
screen for screen for screen for screen for
display display display display
High-fidelity
prototype

[Link to high-fidelity
Screenshot of
prototype] prototype with
connections or
prototype GIF
Accessibility considerations

1 2 3

Insert one to two Insert one to two Insert one to two

sentence summaries sentence summaries sentence summaries
describing each describing each describing each
accessibility consideration accessibility consideration accessibility consideration
applied in your designs. applied in your designs. applied in your designs.
 Takeaways
Going forward
●
● Next steps
Takeaways

Impact: What I learned:

Insert one to two sentences summarizing Insert a few sentences summarizing what you
the impact of your designs. In the real world, learned throughout the project.
you’d include data like number of downloads
or sign ups, but since this is a course project,
you can include a positive quote from a peer
or study participant.
Next steps

1 2 3

Insert a few sentences Insert a few sentences Insert a few sentences

summarizing the summarizing the summarizing the
next steps you would take next steps you would take next steps you would take
with this project and why. with this project and why. with this project and why.
Let’s connect!

Insert a brief sentence or two about contacting you and/or reviewing more of your work.

Provide your contact information here. This might include your email address, phone number, and
website or link to other professional platforms.
Samsuddin, Muhammad. (2022). Factors Affecting Viewers' Satisfaction In Virtual Art Exhibition.
371-380. 10.15405/epms.2022.10.36.
Thank you!