Art gives you a “Third Eye”

(Art Blog)
Empathy Map Worksheet
Our customers need a better way to: Experience art, because: it brings a perspective towards life

Customer Avatar

Gender: All genders

Age: 18-50

Household income: Upper, upper middle.

Hobbies:

 people who like to sketch

 paint
 make 3D models
 travel
 experience new artforms
 visit art gallery and exhibitions

Marital status: Married or Unmarried.

Geographical location: Europe, South America, Asia, U.S.A

Other Demographics:

 people implementing sustainable practices

 people interested in online art exhibitions
 crazy about artwork
 eager to discover new artists
 interested in designing their own homes and workplace
  preferably speaking European languages and English

Empathy map

Thinking:
• do they have videos to understand how
artists make the art?
• want detailed information on painting
materials used
• searching for easy navigations to explore
different artists and their art
Seeing:
• a pleasant web design that people like.
• that it is easy to browse between categories.
• they can find not only artforms, but also an
option to buy them
• the intricacy and details in the art piece
• some easy DIY tutorials from the artists

Feeling:
• Feeling good about how fast the website
loads.
• Feels good about the clarity of the titles, this
makes searching easier.
• is the art piece value for money?
Doing:
• observing the pictures of the blog.
• looking for specific artforms
• looking for recommendations on using
various techniques for paintings

Take some notes here about how you plan to collect the information you will need for your empathy
map:

 E-mail
 Poll
 online surveys
 calls

How does the prospect find you? What is the first point of contact? Does she initiate it, or do you?

they find us through Facebook, Instagram, LinkedIn, Pinterest and through our website showing
posts on artwork.

What does the sales process look like today?

Anything you acknowledge should be fixed. We are working on the audience engagement. We are
going to make sure to include a call to action to the articles, build up a mailing list and work on some
free content that I can give away as a reward.

What kinds of web-findable content (blog, YouTube channel, podcast, etc.) are available to the
prospect so she can begin to educate herself about your product or service? What questions are
answered? How will that content be crafted to be both interesting and useful/relevant to the
prospect’s problems?

The primary web-findable is our blog where the audience can find all the information and content,
for free. For the in-depth promotions of exhibitions: We are planning to start a YouTube channel
with videos where people can see the new launch. The questions that can be answered are; how to
find and understand new techniques of painting. The content is crafted in a clear way with
systematic pictures, I also explain how to find substitutes of some exotic ingredients that are not
easy to find. We also offer important and specific information on the background of the artist. This
information is reliable because it is written after the authenticity checks.
What motivates the prospect to raise her hand for permission-based content, like an opt-in email
list? What makes taking that action irresistible for her?

We are going to create an artist community-connect program and launchpad so that people willing
to start their career as an artist can reach out to us by subscribing.

What does the prospect need to know in order to make an informed decision to buy?

They need to learn valuable information, for example if we are recommending a product; my review
will be absolutely honest and unbiased.

What does she need to believe and experience in order to be delighted to become a client or
customer?

They need to feel inspired by the content and feel that it is a reliable place to find the artworks.

What does the actual purchasing experience look like? What are the steps? How could that
process be made simpler and more enjoyable?

We have linked pages where people can buy the artwork. In addition, it easier using a professional
site such as Amazon to sell the artwork to reach out more audience. It will also be possible to
purchase the products directly from the blog using Pay pal.

What happens immediately after the purchase is made?

She will get an order confirmation and a download link to download her E-books.

How is the product or service delivered today? How could you make that experience more
satisfying for this avatar?

It will be delivered online very fast. They can write a review to share it with other possible buyers.

What is the plan for staying in touch with this new customer? For ensuring that she is having an
excellent experience with your product or service?

They will receive a survey, to rate the whole buying process and share any concerns.

How does a delighted customer find out how to refer you to others? What are the steps of that
experience?

It is effortless because, under each article, there are shareable buttons for sharing the content using
different social media channels.

You will be creating lots of “High Five” content throughout your content program, but if you have
any preliminary thoughts on pieces you know you will want to create, you can note them here:

Educate: We will get the audience to know us better. The testimonials will share valuable advice
based on genuine customer experiences.

Motivate: We will motivate her by showing her that she can also make some artwork through free
DIY tutorials. There is also an option to become recognised on our website as a verified artist, so
people can opt it as a permanent career path.

Challenge: We will inspire her to achieve more, by creating beautiful art pieces from different
cultures. I will challenge her to create her own artbook and take part in exhibitions.