SET – 4

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Series : GBM/1 Code No. 34/1
¯Ö¸üßõÖÖ£Öá ÛúÖê›ü ÛúÖê ˆ¢Ö¸ü-¯Öã×ßÖÛúÖ Ûêú ´ÖãÜÖ-¯Öéšü
¸üÖê»Ö ®ÖÓ. ¯Ö¸ü †¾Ö¿µÖ ×»ÖÜÖë …
Roll No. Candidates must write the Code on
the title page of the answer-book.

• Ûéú¯ÖµÖÖ •ÖÖÑ“Ö Ûú¸ü »Öë ×Ûú ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ´ÖãצüŸÖ ¯Öéšü 4 Æïü …
• ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¤üÖ×Æü®Öê ÆüÖ£Ö Ûúß †Öê¸ü פü‹ ÝÖ‹ ÛúÖê›ü ®Ö´²Ö¸ü ÛúÖê ”ûÖ¡Ö ˆ¢Ö¸ü-¯Öã×ßÖÛúÖ Ûêú ´ÖãÜÖ-¯Öéšü ¯Ö¸ü ×»ÖÜÖë …
• Ûéú¯ÖµÖÖ •ÖÖÑ“Ö Ûú¸ü »Öë ×Ûú ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë 25 ¯ÖÏ¿®Ö Æïü …
• Ûéú¯ÖµÖÖ ¯ÖÏ¿®Ö ÛúÖ ˆ¢Ö¸ü ×»ÖÜÖ®ÖÖ ¿Öãºþ Ûú¸ü®Öê ÃÖê ¯ÖÆü»Öê, ¯ÖÏ¿®Ö ÛúÖ ÛÎú´ÖÖÓÛú †¾Ö¿µÖ ×»ÖÜÖë …
• ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ÛúÖê ¯ÖœÌü®Öê Ûêú ×»Ö‹ 15 ×´Ö®Ö™ü ÛúÖ ÃÖ´ÖµÖ ×¤üµÖÖ ÝÖµÖÖ Æîü … ¯ÖÏ¿®Ö-¯Ö¡Ö ÛúÖ ×¾ÖŸÖ¸üÞÖ ¯Öæ¾ÖÖÔÆËü®Ö ´Öë 10.15 ²Ö•Öê
×ÛúµÖÖ •ÖÖµÖêÝÖÖ … 10.15 ²Ö•Öê ÃÖê 10.30 ²Ö•Öê ŸÖÛú ”ûÖ¡Ö Ûêú¾Ö»Ö ¯ÖÏ¿®Ö-¯Ö¡Ö ÛúÖê ¯ÖœÌëüÝÖê †Öî¸ü ‡ÃÖ †¾Ö×¬Ö Ûêú ¤üÖî¸üÖ®Ö ¾Öê
ˆ¢Ö¸ü-¯Öã×ßÖÛúÖ ¯Ö¸ü ÛúÖê‡Ô ˆ¢Ö¸ü ®ÖÆüà ×»ÖÜÖëÝÖê …

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• Please check that this question paper contains 4 printed pages.
• Code number given on the right hand side of the question paper should be written on the

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title page of the answer-book by the candidate.
• Please check that this question paper contains 25 questions.
• Please write down the Serial Number of the question before attempting it.
a.
• 15 minute time has been allotted to read this question paper. The question paper will be
distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will read the
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question paper only and will not write any answer on the answer-book during this period.

•Ö®ÖÃÖÓ“ÖÖ¸ü ´ÖÖ¬µÖ´ÖÖë ÛúÖ †¬µÖµÖ®Ö

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MASS MEDIA STUDIES

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×®Ö¬ÖÖÔ׸üŸÖ ÃÖ´ÖµÖ : 3 ‘ÖÓ™êü †×¬ÖÛúŸÖ´Ö †ÓÛú : 80

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Time allowed : 3 hours Maximum Marks : 80

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ÃÖÖ´ÖÖ®µÖ ×®Ö¤ìü¿Ö :
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(i) ¯ÖÏ¿®Ö-¯Ö¡Ö ¯ÖÖÑ“Ö ÜÖÞ›üÖë †, ²Ö, ÃÖ, ¤ü ‹¾ÖÓ ‡ ´Öë ×¾Ö³ÖÖ×•ÖŸÖ Æîü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü …
(ii) ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú †ÓÛú ˆÃÖÛêú ÃÖÖ´Ö®Öê פü‹ ÝÖ‹ Æïü …
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(iii)¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü ÃÖÓ×õÖ¯ŸÖ †Öî¸ü ÃÖÖ¸üÝÖÙ³ÖŸÖ ÆüÖë …

(iv) ÜÖÞ›ü † ´Öë 8 †×ŸÖ »Ö‘Öã ˆ¢Ö¸ü ¾ÖÖ»Öê ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö 1 †ÓÛú ÛúÖ Æîü … ‡®Ö ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü †×¬ÖÛúŸÖ´Ö
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20 ¿Ö²¤üÖë ´Öë ×»Ö×ÜÖ‹ …

(v) ÜÖÞ›ü ²Ö ´Öë ¯ÖÏ¿®Ö ÃÖÓܵÖÖ 9 ÃÖê 13 ŸÖÛú »Ö‘Öã ˆ¢Ö¸ü I ¯ÖÏÛúÖ¸ü ¾ÖÖ»Öê ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö 3 †ÓÛú ÛúÖ Æîü … ‡®Ö
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¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü †×¬ÖÛúŸÖ´Ö 40 - 50 ¿Ö²¤üÖë ´Öë ×»Ö×ÜÖ‹ …

(vi) ÜÖÞ›ü ÃÖ ´Öë ¯ÖÏ¿®Ö ÃÖÓܵÖÖ 14 ÃÖê 19 ŸÖÛú »Ö‘Öã ˆ¢Ö¸ II ü¯ÖÏÛúÖ¸ü ¾ÖÖ»Öê ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö 4 †ÓÛú ÛúÖ Æîü …
‡®Ö ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü †×¬ÖÛúŸÖ´Ö 60 – 80 ¿Ö²¤üÖë ´Öë ×»Ö×ÜÖ‹ …
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 (vii) ÜÖÞ›ü ¤ü ´Öë ¯ÖÏ¿®Ö ÃÖÓܵÖÖ 20 ÃÖê 22 ŸÖÛú Ûêú ¤üß‘ÖÔ ˆ¢Ö¸ü ¯ÖÏÛúÖ¸ ¾ÖÖ»Öê ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö 5 †ÓÛú ÛúÖ Æîü …
‡®Ö ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü †×¬ÖÛúŸÖ´Ö 100 – 150 ¿Ö²¤üÖë ´Öë ×»Ö×ÜÖ‹ …
(viii) ÜÖÞ›ü ‡ ´Öë ¯ÖÏ¿®Ö ÃÖÓܵÖÖ 23 ÃÖê 25 ŸÖÛú Ûêú ×®Ö²Ö®¬ÖÖŸ´ÖÛú ˆ¢Ö¸ü ¯ÖÏÛúÖ¸ü ¾ÖÖ»Öê ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö 6 †ÓÛú
ÛúÖ Æîü … ‡®Ö ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü †×¬ÖÛúŸÖ´Ö 150 –200 ¿Ö²¤üÖë ´Öë ×»Ö×ÜÖ‹ …
General Instructions :
(i) The question paper is divided in Five Parts A, B, C, D and E. All questions are
compulsory.
(ii) Marks for each question are indicated against it.
(iii) Answers should be brief and to the point.
(iv) PART A has 8 Very Short Answer Type questions carrying 1 mark each. Answer to
each question should not exceed 20 words.
(v) Questions no. 9 to 13 in PART B are Short Answer Type I questions carrying 3
marks each. Answer to each question should be about 40 – 50 words.
(vi) Questions no. 14 to 19 in PART C are Short Answer Type II questions carrying 4
marks each. Answer to each question should be about 60 – 80 words.
(vii) Questions no. 20 to 22 in PART D are Long Answer Type questions carrying 5

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marks each. Answer to each question should be about 100 – 150 words.
(viii) Questions no. 23 to 25 in PART E are Essay Answer Type questions carrying 6

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marks each. Answer to each question should be about 150 – 200 words.

ÜÖÞ›ü – †
a.
PART – A

1. ´Ö»™üß´Öß×›üµÖÖ ŒµÖÖ Æîü ? 1

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What is Multimedia ?
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2. ×Ûú®Æüà ¤üÖê ¾Öî׿¾ÖÛú ÃÖ´ÖÖ“ÖÖ¸ü ÃÖ×´ÖןֵÖÖë Ûêú ®ÖÖ´Ö ²ÖŸÖÖ‡‹ … 1

Name any two Global News Agencies.
3. ‘¯ÖÏ“ÖÖ¸üÖŸ´ÖÛú (¯ÖÏÖê¯ÖêÝÖÞ›üÖ)’ ¿Ö²¤ü ÛúÖê ïÖ™ü Ûúßו֋ … 1
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Explain the term – Propaganda.

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4. 1970 Ûêú ¤ü¿ÖÛú Ûêú ×Ûú®Æüà ¤üÖê ¯ÖÏ´ÖãÜÖ Ûêú²Ö»Ö ®Öê™ü¾ÖÛÔú Ûêú ®ÖÖ´Ö ²ÖŸÖÖ‡‹ … 1
Name any two prominent cable networks of 1970’s.
a

5. ‘Œ»ÖÖˆ›ü Ûú´¯µÖæØ™üÝÖ’ ŒµÖÖ Æîü ? 1

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What is Cloud Computing ?

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6. »Öî®Ö ŸÖ£ÖÖ ›ü²»µÖæ ›ü²»µÖæ ›ü²»µÖæ ÛúÖê ¯ÖæÞÖÔ ºþ¯Ö ´Öë ×»Ö×ÜÖ‹ … 1
Write the full form of LAN and WWW.
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7. ×¾Ö–ÖÖ¯Ö®Ö ÛúÖê ¯Ö׸ü³ÖÖ×ÂÖŸÖ Ûúßו֋ … 1

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Define Advertising.

8. ‘†Öê †Öê ‹“Ö’ ŒµÖÖ Æîü ? 1

What is OOH ?
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PART – B

9. »ÖÖêÛú †Öî¸ü •Ö®Ö ÃÖÓÃÛéú×ŸÖ ´Öë †ÓŸÖ¸ü ïÖ™ü Ûúßו֋ … 3

What is the difference between folk and mass culture ?

10. ‘ÛúÖ»¯Ö×®ÖÛú ×±ú»´Ö ×¾Ö¿»ÖêÂÖÞÖ’ Ûêú ´ÖÖ¯Ö¤üÞ›üÖë ¯Ö¸ü ¯ÖÏÛúÖ¿Ö ›üÖ×»Ö‹ … 3

Explain the parameters of Fiction Film Analysis.

11. ‘¯ÖϾÖÖÆü †Öî¸ü ×®Ö¸ÓüŸÖ¸ü ¹ýÛúÖ¾Ö™ü’ (Flow and Continuous Interruption) ¯Ö¸ü ¸êü´ÖÞ›ü ×¾Ö×»ÖµÖ´Ö Ûêú ŒµÖÖ ×¾Ö“ÖÖ¸ü
£Öê ? 3
What were Raymond William’s views on Flow and Continuous Interruption ?

12. ŒµÖÖ ÛúÖ¸üÞÖ Æîü ×Ûú 1950-60 Ûêú ¤ü¿ÖÛú ÛúÖê †ÓŸÖ¸üÖÔ™ÒüßµÖ ×ÃÖ®Öê´ÖÖ ´Öë ¿ÖÖáÖßµÖ ¤ü¿ÖÛú Ûêú ºþ¯Ö ´Öë ´ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ? 3
Why is 1950-60s considered as a classical decade in International Cinema ?

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13. ‘†Öò»Ö ‡×Þ›üµÖÖ ¸êü×›üµÖÖê’ Ûúß ‘²ÖÖÊ ÃÖê¾ÖÖ†Öë’ ¯Ö¸ü ‹Ûú ×™ü¯¯ÖÞÖß ×»Ö×ÜÖ‹ … 3
Write a note on External Service of AIR.

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ÜÖÞ›ü – ÃÖ
a.
PART – C
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14. ®µÖæ•ÖÌ ¸üᯙ †Öî¸ü ®µÖæ•ÖÌ ²Öã»Öê×™ü®Ö ´Öë †ÓŸÖ¸ü ïÖ™ü Ûúßו֋ … 4
Differentiate between News Reels and News Bulletins
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15. ‘†Ö³ÖÖÃÖß ¯Ö¡ÖÛúÖ׸üŸÖÖ ´Öë ÛúÖê‡Ô †ÖÛúÂÖÔÞÖ ®ÖÆüà Æîü …’ ÛúÖ¸üÞÖ Ã¯Ö™ü Ûúßו֋ … 4
‘Virtual Journalism holds no charm.’ – Explain.
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16. Ûú£ÖÖ ×®Ö´ÖÖÔÞÖ Ûêú ÃÖ´²Ö®¬Ö ´Öë •Öê¸üÖê´Ö ²ÖÎæ´Ö¸ü Ûêú ŒµÖÖ ×¾Ö“ÖÖ¸ü £Öê ? 4
What were Jerome Brumer’s views on construction of Narrative ?
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17. ¾ÖÖ»™ü¸ü ×»Ö¯Ö´Öê®Ö Ûêú †®ÖãÃÖÖ¸ü, ÃÖæ“Ö®ÖÖ †Öî¸ü »ÖÖêÛúŸÖÓ¡Ö ´Öë ÃÖ´²Ö®¬ÖÖë ÛúÖê ïÖ™ü Ûúßו֋ … 4
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Explain the relationship between Information and Democracy according to Walter

Lipmann.
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18. ÃÖæ“Ö®ÖÖŸ´ÖÛú †Öî¸ü ÃÖÖ¾ÖÔ•Ö×®ÖÛú ÃÖê¾ÖÖ ×¾Ö–ÖÖ¯Ö®ÖÖë ´Öë †ÓŸÖ¸ü ïÖ™ü Ûúßו֋ … 4
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Differentiate between Informational and Public Service Advertising.

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19. ‘ÝÖã¯ŸÖ ×¾Ö–ÖÖ¯Ö®Ö’ †Öî¸ü ‘”û¤Ëü´Ö ¯ÖÏ“ÖÖ¸ü’ (ÛÎúÖòÃÖ ¯ÖÏÖê´ÖÖê¿Ö®Ö) ¿Ö²¤üÖë Ûúß ¾µÖÖܵÖÖ Ûúßו֋ … 4
Explain the terms – Covert Advertising and Cross Promotion.

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 ÜÖÞ›ü – ¤ü
PART – D

20. ‘‡Ó™ü¸ü®Öê™ü ÃÖ³Öß •Ö®Ö-´ÖÖ¬µÖ´ÖÖë ÛúÖ ×´Ö»Ö®Ö-Ã£Ö»Ö Æîü …’ †Ö¬Öã×®ÖÛú-µÖãÝÖ Ûêú ÃÖÓ¤ü³ÖÔ ´Öë ‡ÃÖ Ûú£Ö®Ö ¯Ö¸ü ×¾Ö“ÖÖ¸ü Ûúßו֋ … 5
‘Internet is the meeting point of all the Mass Mediums.’ Explain the statement in the
Context of Modern Era.

21. ×®Ö´®Ö×»Ö×ÜÖŸÖ ¿Ö²¤üÖë ÛúÖ ×¾ÖßÖéŸÖ ¯Ö׸ü“ÖµÖ ¤üßו֋ : 5

¯ÖßŸÖ ¯Ö¡ÖÛúÖ׸üŸÖÖ, ÜÖÖê•Öß ¯Ö¡ÖÛúÖ׸üŸÖÖ, ¯Öê•Ö-3 ¯Ö¡ÖÛúÖ׸üŸÖÖ, “ÖêÛú-²ÖãÛú ¯Ö¡ÖÛúÖ׸üŸÖÖ †Öî¸ü ¯Ö׸ü׿Ö™ü ¯Ö¡ÖÛúÖ׸üŸÖÖ …
Explain the following terms – Yellow Journalism, Investigative Journalism, Page 3
Journalism, Cheque book Journalism and Supplement Journalism.

22. ×¾Ö–ÖÖ¯Ö®Ö Ûêú ×¾Ö׳֮®Ö ÛúÖµÖÖí ¯Ö¸ü ¯ÖÏÛúÖ¿Ö ›üÖ×»Ö‹ … 5

Explain the various functions of Advertising.

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ÜÖÞ›ü – ‡

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PART – E
a.
23. ×¾Ö׳֮®Ö ´Öß×›üµÖÖ ¯ÖϳÖÖ¾Ö ×ÃÖ¨üÖÓŸÖÖë Ûúß ¾µÖÖܵÖÖ ¤üßו֋ … 6
Explain the various Media Effect Theories.
di

24. ²ÖÖ•ÖÖ¸ü ×¾Ö³ÖÖ•Ö®Ö ŒµÖÖ Æîü ? ˆ×“ÖŸÖ ˆ¤üÖÆü¸üÞÖ ¤êüŸÖê Æãü‹ ‡ÃÖÛúß ¯ÖÏ×ÛÎúµÖÖ ÃÖ´Ö—ÖÖ‡‹ … 6
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What is Market Segmentation ? Explain the process with suitable examples.

25. ‹Ûú ´Ö»™üß´Öß×›üµÖÖ ¯Ö׸üµÖÖê•Ö®ÖÖ Ûêú ×®Ö´ÖÖÔÞÖ Ûêú ×»Ö‹ †Ö¾Ö¿µÖÛú ×¾Ö׳֮®Ö ÃÖÖò°™ü¾ÖêµÖÃÖÔ ÛúÖî®Ö-ÛúÖî®Ö ÃÖê Æïü ?
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†£Ö¾ÖÖ
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‹Ûú ´Ö»™üß´Öß×›üµÖÖ ¯Ö׸üµÖÖê•Ö®ÖÖ Ûêú ×®Ö´ÖÖÔÞÖ Ûêú ×»Ö‹ †Ö¾Ö¿µÖÛú ×¾Ö׳֮®Ö ÆüÖ›Ôü¾ÖêµÖÃÖÔ ÛúÖ ¯Ö׸ü“ÖµÖ ¤üßו֋ … 6
Explain the various softwares required to create a multimedia project.
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OR
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Explain the various hardwares required to create a multimedia project.

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___________
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