TECHNOPRENEURSHIP

101
MODULE 1.2: INTRODUCTION TO
TECHNOPRENEURSHIP (INNOVATION AND IDEAS)
INNOVATION FROM THE EXPERTS
1. “Innovation is taking two things that exist and putting them together
in a new way” – Tom Freston (Co-founder of MTV)
2. “What is the calculus of innovation? The calculus of innovation is
really quite simple: Knowledge drives motivation, innovation drives
productivity, productivity drives economic growth.” – William
Brody (Scientist)
3. “Creativity is thinking up new things. Innovation is doing new
things.” –Theoderre Levitt (Economist)
INNOVATION
• In technopreneurship, innovation means creating new products,
services, or processes, or improving existing ones in a way that adds
value for customers and gives a business a competitive advantage.
• Innovation can take various forms, including:
• New Products / Services
• Technology Use
• Business Models / Marketing
• Efficiency / Productivity
EXAMPLES OF INNOVATION
• 2010 – The iPad
• 2011 – Google’s Self Driving Car
• 2012 – Chevrolet Volt
• 2013 – Oculus Rift
• 2014 – Apple Pay
• 2015 – Tesla Model X
• 2016 – Amazon Go
• 2017 – CRISPR-Cas9
• 2018 – Waymo’s Autonomous Ride-hailing
• 2019 onwards
TYPES OF INNOVATION
1. Product Innovation
2. Process Innovation
3. Marketing Innovation
4. Organizational Innovation
5. Social and Sustainable Innovation
6. Open Innovation
Simple but NOTABLE innovations:

1. Ziploc Bags
Simple but NOTABLE innovations:

2. Post-it Notes
Simple but NOTABLE innovations:

3. Velcro
Simple but NOTABLE innovations:

4. Paper Clip
Simple but NOTABLE innovations:

5. Swivel Chair
Simple but NOTABLE innovations:

6. Safety Razor
Simple but NOTABLE innovations:

7. Wheel