BUS10012

Innovative Business Practice

Week 3

Creating Value with Empathy

CRICOS 00111D
TOID 3059
It’s Week 3 now!
Quick recap…
BUS10012 – Innovative Business Practice
Mission:
In this unit you will learn key What is BUS10012 about?
communication and teamwork skills that
will help you to excel not only in your
university studies but your current and
future work endeavours.
BUS10012 Innovative Business Practice is one of 3 core DNA subjects for the
business faculty which you will encounter during your studies.

BUS10012 aims to help you to develop your communication and teamwork

skills as you work on creating innovative business solutions that can make a
social impact.

There are two core narratives running through BUS10012:

- Introducing you to strengths-based science
- The creation of an Innovative business solution for a social problem using
Design Thinking
BUS10012 – Mission:

Innovative Business Practice

In this unit you will learn key communication
and teamwork skills that will help you to
excel not only in your university studies but
your current and future work endeavours.
Key topics Include:

Design Thinking and Tools – Empathy, Ideation, Prototyping and Testing,

Value Proposition Canvas, Persona’s, Journey maps
Strengths-based science and Social Skills
Discovering Teams – Strength-based approach
The Art of the Pitch – Crowdfunding pitching and campaigning

PORTFOLIO (Individual) ASSIGNMENT (Group)

P1: Social Problem Presentation (20%) A1: Crowdfunding Pitch Plan (20%)
Due – Week 4 Due – Week 8

P2: Brand You Presentation (30%) A2: Crowdfunding Pitch & Review Report (25%)
Due – Week 13 (i.e. Tuition Week 2) Due – Weeks 10 and 12

A3: Peer Evaluation (5%)

Due – Week 13 (i.e. Tuition Week 2)
Portfolio 1: Social Problem Presentation
Portfolio 1: Social Problem Presentation
In today’s Lecture, we will explore:

The first step of the Design Thinking Process - Empathise

What the Value Proposition Canvas is and how to use it
How Empathy Maps help you create Persona’s
How this all helps you with the Portfolio 1: Social Problem
Presentation
 Design Thinking and Portfolio 1

P1: Social Problem

Presentation
EMPATHISE
 Let’s answer the questions:

Jobs:
What are you trying to get done in work/life?

Gains:
What are the benefits that you are seeking?

Pains:
What are the obstacles/risks/pains associated
with the jobs identified?
Another tool which will help us is…
EMPATHY MAP
 Empathy Maps help us to create Personas

Source: Ferreira, B., Silva, W., Oliveira Jr, E.A. and Conte, T., 2015, May. Designing Personas with Empathy Map. In SEKE (Vol. 152)
Source: Ferreira, B., Silva, W., Oliveira Jr, E.A. and Conte, T., 2015, May. Designing Personas with Empathy Map. In SEKE (Vol. 152)
Source: Goodwin, Kim. "Perfecting your personas." Cooper Interaction Design Newsletter 19 (2001): 295-313.
Empathy helps us to frame…
Identifying a “How might we…..?” which will later be used
for….
 Example:
“What skills should a graduate possess in order to secure
employment in the future?”

The conclusions brought about

various design challenge questions
(problem statement) change as
they worked through their
discussions
Week 3 objectives

Empathizing and Understanding through:

Journey Maps
Customer Profile Map (Value Proposition Canvas)
Empathy Maps
 Creating Personas
 BUS10012
Innovative Business Practice
Next: Week 4
Social Capital

CRICOS 00111D
TOID 3059