Emerging Technologies in CPE

Emerging Trends in Business

Prepared by:
Engr. Stephanie Grace V. Cortes
Internet Sources:

https://www.toppr.com/guides/business-environment/emerging-
trends-in-business/
Emerging Trends in Business

• Network Marketing • Knowledge Process Outsourcing

• Franchising • Digital Economy
• Business Process Outsourcing • E-Commerce
• Aggregator • M-Commerce
1. Network Marketing

Network Marketing

It is basically a medium of marketing that manufacturers use to expand their

sales. Manufacturers use them when they have to deal with several distributors
to push out their products. Sometimes, these distributors might have sub-
distributors. As a result, this leads to a “network” of distributors that operate at
various levels of the distribution chain.
1. Network Marketing

Network Marketing

Manufacturers generally use network marketing in business structures that

require multi-level marketing. This is because such business models involve a
large network of distributors and sub-distributors.
1. Network Marketing
Advantages Disadvantages

• No limits on the size of the network • May end up under or over-stocking products
marketing structure • Difficult to control distribution and sales
• No need to rely on advertising to market
their goods
• Reduce expenses
• No need to spend a lot of money on storage
and distribution
• Earn an unlimited income from their
dealings with the company
2. Franchising

Franchising

It is an arrangement where franchisor (one party) grants or licenses some rights

and authorities to franchisee (another party). Franchising is a well-known
marketing strategy for business expansion.

Franchising is basically a right that manufacturers or businesses give to others.

This right allows the beneficiaries to sell the products or services of these
manufacturers or parent businesses.
2. Franchising
Features of Franchising

• Franchisor - grants permission to the franchise to use its intellectual

properties like patents and trademarks.
• Franchise in return pays a fee (i.e. royalty) to the franchisor and may even
have to share a part of his profits. On the contrary, the franchisor provides its
goods, services, and assistance to the franchise.
• Finally, both parties in a franchise sign a franchising agreement. This
agreement is basically a contract that states terms and conditions applicable
with respect to the franchise.
2. Franchising
Advantages to Franchisors
• Expand a business without incurring
additional costs on expansion
• Helps in building a brand name, increasing
goodwill and reaching more customers.
Advantages to Franchisees
• Start a business on a pre-established brand
name of the franchisor
• No need to spend money on training and
assistance
• Get exclusive rights to sell the franchisor’s
products within an area
• Get to know business techniques and trade
secrets of brands
2. Franchising
Disadvantages for Franchisors Disadvantages for Franchisees

• Do not possess direct control over the sale • Adhere to policies and conditions of the
of its products franchisor.
• May leak the franchisor’s secrets to rivals • Pay some royalty to the franchisor
3. Business Process Outsourcing

Business Process Outsourcing

Business Process Outsourcing, popularly known as BPO, is the business

strategy where one company hires another company to perform a certain task
for them, i.e. they outsource a certain job.
3. Business Process Outsourcing
Advantages Disadvantages

• Flexibility • Communication Problems

• Cost Effective • Different Time Zones
• Speed • Loss of Control
• Skilled Manpower
4. Aggregator

Aggregator

In this digital age, there are millions of websites and an unending flow of
information on the internet. So an aggregator provides the services of collecting
and compiling similar and important information on one website.

Aggregator is a website or application that consolidate homogeneous

information or content from the internet. This makes it easier for the end user to
navigate and find the required information from the web.
4. Aggregator

Types of Aggregators

1. Service Aggregators
2. Social Aggregators
3. News Aggregators
4. Video Aggregators
5. Shopping Aggregators
5. Knowledge Process Outsourcing (KPO)

Knowledge Process Outsourcing (KPO)

Knowledge Process Outsourcing (KPO) means information related business

task or knowledge-based processes such as research, analysis, consultancy or
any other high-level task are outsourced i.e. done by the workers of another
company or allocated to the subsidiary of the same organization.
5. Knowledge Process Outsourcing (KPO)
Advantages

• Cost-effectiveness
• Access to the best talent
• Focus
• Better Utilization of Resources
6. Digital Economy

Digital Economy

Digital economy is defined as an economy that focuses on digital technologies,

i.e. it is based on digital and computing technologies. It essentially covers all
business, economic, social, cultural etc. activities that are supported by the web
and other digital communication technologies.
6. Digital Economy

There are three main components of this economy, namely,

1. e-business
2. e-business infrastructure
3. e-commerce
6. Digital Economy
Merits of Digital Economy Demerits of Digital Economy

• Promotes Use of the Internet • Loss in Employment

• Rise in E-Commerce • Lack of Experts
• Digital Goods and Services • Heavy Investment
• Transparency
7. Electronic Commerce

Electronic Commerce

E-Commerce or Electronic Commerce means buying and selling of goods,

products, or services over the internet. E-commerce is also known as electronic
commerce or internet commerce. These services provided online over the
internet network. Transaction of money, funds, and data are also considered as
E-commerce.
7. Electronic Commerce
Types of E-Commerce Models

1. Business to Business
2. Business to Consumer
3. Consumer to Consumer
4. Consumer to Business
7. Electronic Commerce
8. M-Commerce
M-Commerce

Mobile commerce popularly known as m-commerce is actually just a subset of

e-commerce. The term itself was coined in 1997 by Kevin Duffy. It is
essentially a way of carrying thousands and millions of retail shops in your
pocket.

Very simply put M-commerce entails the e-commerce transactions done with a
mobile phone. So M-commerce is the use of mobile phones to conduct any type
of business transaction.
8. M-Commerce
Applications of M-commerce

• Mobile Banking
• Mobile Ticketing and Booking
• E-bills
• Auctions
• Stock Market Reports and even stock market trading
Emerging Technologies in CPE

THE END