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  • Desi 301 Project 1 Presentation

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    The document provides context for a logo redesign project for an online retailer called Roots & Harvest that sells homesteading supplies. It outlines the limitations of the current logo and goals for a new simplified design that appeals to homestead professionals and can be more easily embroidered or printed. Inspiration keywords are provided along with proposed primary and secondary logo designs and mockups.

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    The document provides context for a logo redesign project for an online retailer called Roots & Harvest that sells homesteading supplies. It outlines the limitations of the current logo and goals for a new simplified design that appeals to homestead professionals and can be more easily embroidered or printed. Inspiration keywords are provided along with proposed primary and secondary logo designs and mockups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    50 views9 pages

    Desi 301 Project 1 Presentation

    Uploaded by

    api-734224227
    The document provides context for a logo redesign project for an online retailer called Roots & Harvest that sells homesteading supplies. It outlines the limitations of the current logo and goals for a new simplified design that appeals to homestead professionals and can be more easily embroidered or printed. Inspiration keywords are provided along with proposed primary and secondary logo designs and mockups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Project 1 Logo Redesign 1

    Roots & Harvest


    Lauren Williams

    March 19, 2024


    Project 1 Logo Redesign 2

    Context
    Online retailer selling homesteading supplies
    At the heart of our brand is a commitment to carefully
    crafted and selected products, alongside helpful advice
    and expert customer service.
    At Roots & Harvest, we bring clever tools and know-how
    to enable your homemade lifestyle.
    Project 1 Logo Redesign 3

    Current Logo
    Core Colors

    Taupe Brown Silver Birch Ash Gray Coral Red

    Accent Colors

    Goldenrod Yellow Midnight Blue Pale Cyan


    Project 1 Logo Redesign 4

    Limitations and Goals


    Limitations Goals
    Current logo is complicated and busy Simplify logo
    Hard to embroider or put on fabric Appeal to “homestead professionals”
    Difficult to put on pottery or wood Incorporate idea of growth
    Easier to embroider, woodburn, or
    stamp into pottery
    Project 1 Logo Redesign 5

    Inspiration
    Homestead
    Life style
    Self sufficient
    Growth
    Independent
    Expert
    Project 1 6

    Logo Redesign
    Primary Logos
    Project 1 Logo Redesign 7

    Logo Redesign
    Secondary Logos
    Project 1 Logo Redesign 8

    Mockups
    Project 1 Logo Redesign 9

    Mockups

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