A STUDY ON CUSTOMER SATISFACTION

OF OTT PLATFORMS WITH SPECIAL

REFERENCE TO MANANTHAVADY
MUNICIPALITY ”

PROJECT REPORT

Submitted in partial fulfilment for the award of Degree of Bachelor

of Commerce of University of Calicut

Submitted by

SHALBIN SHAJI

REGISTER NUMBER:MDAVBCM066

Under the guidance of

Sri.VINEETHAN T

Associate Professor of Commerce

POST GRADUATE AND RESEARCH DEPARTMENT OF

COMMERCE
GOVT.COLLEGE, MADAPPALLY

UNIVERSITY OF CALICUT
2021-2024
 PG & RESEARCH DEPARTMENT OF COMMERCE

GOVT COLLEGE MADAPPALLY

CERTIFICATE

This is to certify that the report titled the “A STUDY ON

CUSTOMER SATISFACTION OF OTT PLATFORMS WITH SPECIAL
REFERENCE TO MANANTHAVADY MUNICIPALITY ”, is a bonafide
record of work done by SHALBIN SHAJI (REGISTER NO :
MDAVBCM066) as per the requirement for the award of degree
of “Bachelor of Commerce 2021-2024” of the University of Calicut. He is
allowed to submit this report.

Dr. BABU.P VINEETHAN T

Associate professor and HOD (Supervisor& guide)
Associate professor
 DECLARATION

I, SHALBIN SHAJI , hereby declare that Project Report entitled "A STUDY ON
CUSTOMER SATISFACTION OF OTT PLATFORMS WITH SPECIAL
REFERENCE TO MANANTHAVADY MUNICIPALITY “is a bonafide wark done by me
under the guidance and supervision of Sri: VINEETHAN.T. Associate Professor, Post-
Graduation and Research Department of Commerce, Govt. College Madappally. I also
declare that this project has not been submitted previously for the award of any academic
qualification or fellowship

PLACE:
DATE :. SHALBIN SHAJI
 ACKNOWLEDGEMENT

I would like to express my heart full thanks and gratefulness to all those people who have
cooperated with me for undertaking and accomplishing this project

First of all I am grateful to that almighty 'GOD' for this sustained blessing and my teachers of
their support throughout this project.

I would like to express my sincere thanks to Dr. BABU.P, Associate professor and HOD,
Department of Commerce, Govt. College Madappally, for his valuable support.
I acknowledge my sincere gratitude to my guide Sri VINEETHAN. T. Associate professor
in COMMERCE. Post Graduate and Research Department of Commerce, Govt. College
Madappally, Kerala. whose generous guidance. constant inspiration and vigilant supervision
afforded a firm basis to produce and present this study report.

Last but not least I wish to express thanks to my parents and my friends

SHALBIN SHAJI
 LIST OF CONTENTS

CHAPTER INDEX PAGE

NUMBER NUMBER

1 INTRODUCTION 1-5

2 REVIEW OF LITERATURE 6-11

3 THEORETICAL FRAMEWORK 12-23

4 DATA ANALYSIS AND INTERPRETATION 24-49

5 FINDINGS ,SUGGESTIONS AND CONCLUSIONS 50-52

BIBLIOGRAPHY & APPENDIX 53-61

 LIST OF TABLES

TABLE TITLE PAGE

NUMBER NUMBER
4.1 AGE GROUP 25
4.2 GENDER 26
4.3 OCCUPATIONAL STATUS 27
4.4 USERS OF OTT PLATFORMS 28
4.5 SUBSCRIBERS OF OTT PLATFORMS 29
4.6 NUMBER OF OTT CHANNELS SUBSCRIBED 30
4.7 PREFERENCE TOWARDS OTT PLATFORMS 31
4.8 USAGE PATTERN OF OTT PLATFORMS 32
4.9 MOST WATCHED CONTENTS ON OTT PLATFORM 33
4.10 PERIOD OF USING OTT PLATFORMS 34
4.11 CHOICE OF DEVICES TO WATCH OTT CONTENTS 35
4.12 FACTORS INFLUENCED FOR THE USE OF OTT PLATFORMS 36
4.13 SATISFACTION LEVEL OF OTT PLATFORMS 37-40
4.14 RECOMMENDATIONS OF OTT PLATFORMS 40
4.15 PREFERENCE OF OTT PLATFORMS OTHER THAN 41
THEATRE
4.16 OPINION ABOUT RELEASING MOVIES THROUGH OTT 42
4.17 RATING OF OTT PLATFORMS 43
4.18 PREFERRED TIME OF USAGE OF OTT PLATFORMS 44
4.19 OPINION ABOUT REDUCING THE NUMBER OF PEOPLE 45
VISITING CINEMA THEATRE AFTER INTRODUCTION OF
OTT PLATFORMS
4.20 LANGUAGE PREFERENCE OF WATCHING OTT CONTENTS 45
4.21 OPINION ABOUT OTT PROVIDERS ARE REASONABLY 47
PRICED
4.22 VARIOUS PROBLEMS FACED WHILE USING OTT 48
PLATFORMS
 LIST OF CHARTS

CHART TITLE PAGE

NUMBER NUMBER
4.1 AGE GROUP 25
4.2 GENDER 26
4.3 OCCUPATIONAL STATUS 27
4.4 USERS OF OTT PLATFORMS 28
4.5 SUBSCRIBERS OF OTT PLATFORMS 29
4.6 NUMBER OF OTT CHANNELS SUBSCRIBED 30
4.7 PREFERENCE TOWARDS OTT PLATFORMS 31
4.8 USAGE PATTERN OF OTT PLATFORMS 32
4.9 MOST WATCHED CONTENTS ON OTT PLATFORM 33
4.10 PERIOD OF USING OTT PLATFORMS 34
4.11 CHOICE OF DEVICES TO WATCH OTT CONTENTS 35
4.12 FACTORS INFLUENCED FOR THE USE OF OTT PLATFORMS 36
4.14 RECOMMENDATIONS OF OTT PLATFORMS 41
4.15 PREFERENCE OF OTT PLATFORMS OTHER THAN 42
THEATRE
4.17 RATING OF OTT PLATFORMS 43
4.18 PREFERRED TIME OF USAGE OF OTT PLATFORMS 44
4.20 LANGUAGE PREFERENCE OF WATCHING OTT CONTENTS 46
4.21 OPINION ABOUT OTT PROVIDERS ARE REASONABLY 47
PRICED
4.22 VARIOUS PROBLEMS FACED WHILE USING OTT 49
PLATFORMS