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Certainly! The Chaindrite Termite Commercial from Thailand has garnered attention for its unique and
humorous approach. Let’s delve into your questions:

1. Scene Choice:

The advertisement features a family dealing with an insect problem in their home. The insects
invading their space are human-sized, which immediately captures viewers’ curiosity and creates a
surreal and unexpected scenario.
By exaggerating the size of the bugs, the scene becomes memorable and stands out. It’s a clever
choice to showcase the product’s effectiveness against these larger-than-life pests.

2. Creative Techniques:

Over-dramatic Acting: The actors play their roles with exaggerated expressions and reactions,
adding humor and entertainment value.
Mockery by Insects: The human-sized bugs mock the family as they try ineffective bug sprays. This
anthropomorphism of insects injects humor and relatability.
Product Showcase: The commercial subtly highlights different product lines within the storyline,
emphasizing the versatility of Chaindrite.
Unexpected Twist: Viewers expect typical bug spray ads, but the twist of giant insects surprises and
engages them.

3. Purpose of the Advertisement:

The primary purpose is to promote Chaindrite Insecticide as an effective solution for insect
infestations.
It aims to create brand awareness, showcase product features, and encourage viewers to consider
Chaindrite when dealing with household pests.

4. Intended Audience and Success:

The intended audience includes homeowners, families, and individuals concerned about pest control.
The commercial’s success lies in its viral appeal. Its humor and unexpected elements led to
widespread sharing and discussion.
To further target the audience, adjustments could involve emphasizing the product’s safety, eco-
friendliness, or affordability.

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In summary, the Chaindrite Termite Commercial effectively combines humor, creativity, and product messaging to
engage viewers and leave a lasting impression.