Aerole Micah R.

Paredes
MBA21

VIEW TEMPLATE OF ANNIE’S CANDY MANUFATURING

CORPORATION
Opportunities and Threats (External Factors)
VARIABLE INDICATOR (Measurable) EXPLORE (Question Form) WORKABLES (5Ws and 1H)
EXTERNAL Market Population Group Which age group does Annie’s Candy Opportunity to create other line of
products is undesirable for? products
1. MARKET Opportunity to appeal to other age group

Market Development What need do they want to satisfy?
Market Availability Does customers willing to spend more
money for candies that meet their dietary
requirements?
Opportunity to develop wide array of
flavors
Opportunity to develop nutritious
products to cater health-conscious
consumers
Threats of new entrants
Threats of dental problems

2. COMPETITOR Current Competition Who is Annie’s Candy real competition? Opportunity to be creative and design new
concepts

Competitive Landscape What image do people have of your brand Opportunity to expand your credibility
vs your competitors? through product diversity and offerings
Do they offer regular discounts or Threats of losing your market
promotions? Threats of losing your brand image

Intensity of Rivalry How they sell products? Any strange Opportunity for online retail marketing
tactics? Potential to expand globally
3. SOCIO-CULTURAL Values differences Is there any value restriction the product
must be considering?
Consumer’s Education Level Does level of education in a society
affects the interests and sophistication of
consumers?
Opportunity to integrate customer values
and culture through product promotions
Make viral videos or fun facts about the
products online

Social Status What social status is more inclined in Decrease of clients/customers

purchasing these products?

Reference Groups Who usually is the reference group that Targeting opinion leaders and social
influence consumer’s buying decision? media influencer
4. TECHNOLOGY Technology for research development What are the current and future trends that Opportunity to satisfy the local tastes and
could affect our products? cultural flavors throughout the country
5. ENVIRONMENT Going Green Concept Do customers impose and share some
environmental beliefs and awareness?
Opportunity to create a positive image in
the industry
Plastic Waste Reduction What other ways can we adapt to help the
environment be plastic-free?
6. ECONOMY Resource Availability What factors might affect the product’s Opportunity to collaborate with our local
main source of ingredients? farmers for our production
Career Opportunities
7. POLITICAL/LEGAL Food Safety Policies Does it follow certain food standards? Threats of poisoning
INTERNAL

8. PRODUCTION/OPERATIONS Capacity Utilization What is the maximum amount that can be

produced

Effectiveness of production control

systems

Appropriate automation of production

processes
9. DISTRIBUTION Timeliness and Efficiency of Delivery
10. SALES AND MARKETING Extent of brand loyalty among customers

Evaluation of alternate distribution

channels

Effectiveness of market research to

identify customer segments and needs
11. HUMAN RESOURCES Levels of employee motivation and job
satisfaction

Effectiveness of procedures for recruiting,

training, and promoting all levels of
employees