ANTEGANO

3515 Buenos Aires, Sampaloc, Manila

Contact No. 0956 427 4679
Email: ceps.antegano@gmail.com

BUSINESS PROPONENTS
Abad, Kyle Audrey
Alcala, Andrae Gems
Angeles, Josh Daniel
Apolinar, Rovin Kyle
Datu, Deejay Clark De
Jesus, Jerson Jimeno,
Ma. Juliana Mendoza,
Anrev Sison, Anthony
Ubiadas, Miguel Lorenzo Alejo

Submitted to:
Ms. Danica B. Son, LPT

Grade 12- STEM402

S.Y. 2022- 2023
 TABLE OF CONTENTS

Chapter 1- Title Page ………………………………………………………………………… 1

Chapter 2- Table of Contents………………………………………………………………… 2

Chapter 3- Executive Summary…………………………………………………………….. 3

Chapter 4- Background of the Business Venture……………………………………….. 4

Mission ………………………………………………………………………………… 4
Vision …………………………………………………………………………………… 5
Products/Service Offering ……………………………………………………………. 5
Input-Process-Output …………………………………………………………………. 6
Product Positioning Map ……………………………………………………………… 7
Chapter 5- Marketing Strategies and Industry Analysis ………………………………. 9
Industry Analysis ……………………………………………………………………… 9
Marketing Strategies ………………………………………………………………… 15
Chapter 6- Management and Organizational Plan …………………………………….. 22
Organizational Structure ……………………………………………………………. 22

Chapter 7- Financial Plan………………………………………………………………….. 27

Chapter 8- Auxiliary Documents …………………………………………………………. 29

Chapter 9- Bibliography
 Chapter 3

Executive Summary

A. Plan and Objectives of the Business

CleanEarth Pest Solutions is an environmentally conscious company

situated in Manila, Philippines, owned by a group of nine individuals. The

company provides the community with its product, Antegano, which is a natural

ant repellent. The company prides itself on its commitment to minimizing its

environmental footprint while conducting business operations. It emphasizes the

provision of safe, non-toxic, and natural solutions for effectively managing ant

infestations and alleviating ant bite concerns.

B. Initial Capital Investment

The business will start with an initial capital investment of Php 45,000,

which will be sourced from a combination of bank loans acquired from BDO and

personal savings contributed by the business owners. Php 25,000 will be

obtained from BDO loan services, while the remaining Php 20,000 will come

from the personal savings of the business owners. This financial estimate aims

to cover the necessary expenses required to sustain the business's operations

for a period of 1-2 months.

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 Chapter 4

Background of the Business Venture

A. Description of the Company

CleanEarth Pest Solutions, established on April 4, 2023, endeavors to

provide natural and eco-friendly remedies to combat ant infestations. Its focus is

to create and promote organic ant repellents made from natural ingredients to

effectively prevent and reduce the dangers associated with ant infestations and

ant bites. These repellents are carefully formulated to ensure their safety for

both humans and the environment. The business proprietors possess a

profound understanding of the organic and natural products industry and are

deeply committed to sustainability and eco-friendliness. The team aims to

integrate their knowledge, passion, and expertise into their business operations,

thus promoting a sustainable lifestyle and environmental stewardship.

Consequently, the team has embarked on this entrepreneurial venture to

provide the market with an effective and sustainable alternative to chemical-

based ant repellents while pursuing their personal and environmental

objectives.

B. Mission and Vision

Mission

CleanEarth Pest Solutions seeks to offer environmentally safe insect

repellent solutions for the community to use, as a solution for ant infestation

while minimizing negative impacts on human health and the environment.

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 The company aims to promote environmentally and sustainably managed pest

management practices that ensure the welfare of the entire community.

Vision

CleanEarth Pest Solutions envisions a future where people can coexist with

nature by applying environmentally friendly and efficient solutions that do not harm

the environment or human health. The company wants to create a world where

responsible pest management practice is widely accepted.

C. Products/Service Offered

Antegano, a dual-functional ant repellent, is an eco-friendly product that

effectively addresses ant infestation and ant bites. The product is made up of

natural ingredients, making it chemical-free, safe, and non-toxic for the

community. The product will be sold at affordable prices and will come in handy

sizes, which is ideal for customers. It is also children and eco-friendly. The

company will source its raw materials from trusted suppliers such as Crystalle V

Purified Drinking Water, NutriAsia, The Healthy Basket, Greenville Shop, and

RayBurn Organics. Antegano can be purchased through its physical store

located in Sampaloc, Manila, and through online services on the company's

official website and Lazada. To facilitate delivery, the company will establish a

partnership with J&T Express.

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 D. Products/ Services Features

The brand competitors of Antegano are Baygon, Raid, and Theodore’s

Anti Ant Spray. Baygon and Raid are synthetic ant repellents known for their

higher effectiveness in exterminating ants compared to Theodore's Anti Ant

Spray and Antegano. However, their effectiveness comes at the cost of potential

harm to children and pets due to the presence of harsh chemicals. These

chemicals can lead to skin irritation and respiratory discomfort. Moreover,

Baygon and Raid are priced higher compared to the other brands, making them

less cost-effective options.

On the other hand, Theodore's Anti Ant Spray offers a natural approach

to ant repellency. It contains all-natural ingredients which have demonstrated

efficacy in repelling ants. Theodore's Anti Ant Spray is non-toxic and safe for

use around children and pets, although its effectiveness in killing ants may be

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comparatively lower when compared to Baygon and Raid.

Antegano, however, provides a natural, safe, and effective alternative to

Baygon, Raid, and Theodore's Anti Ant Spray. Formulated with natural

ingredients, specifically oregano leaves, Antegano has been proven to be

effective in repelling ants. It poses no harm to children and pets, as it is non-

toxic. Additionally, Antegano is the most affordable option among the four

brands making it a suitable choice for budget-conscious consumers seeking an

effective and reasonably priced ant repellent.

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 Chapter 5

Marketing Strategies and Industry Analysis

A. Industry Description

Antegano CleanEarth Pest Solutions primarily operates and competes in

the manufacturing industry. Under this market, products such as aerosol, traps,

electric and coil insect killers, repellents for homes and gardens, and body

repellents are included. According to the Philippine Statistics Authority, the Value

of Production Index (VaPI) in the manufacturing industry increased by 12.7% in

November 2022, after an upwardly revised 13% in the previous month. This later

diminished to 10.1% in December 2022. In contrast to this however, the

Philippine manufacturing output rose the most in 10 months as the VaPI

increased to 15.4% in January 2023, an increase of 5.9% from 9.5% in

December 2022. Furthermore, the VaPI recorded a slightly slower annual growth

rate of 15.1%. The industry is forecasted to trend around 6% in 2024 and 5% in

2025 according to the Trading Economics’ econometric models. This growth

would mainly be driven by a progressing economy, an increase in consumer

confidence, and expanding product innovation within the industry. The industry

will utilize direct distribution channels for product distribution, including direct

online selling and retail stores.

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 B. Industry Analysis (SWOT, TOWS, PESTEL)

Table 1. Strengths, Weaknesses, Opportunities, and Threats of the Business

Strengths Weaknesses Opportunities Threats

(S) (W) (O) (T)

• Provides • Product has • Social media • Known

online service. limited brand and websites established

• Made from recognition can reach pest control

natural and large brand

ingredients. awareness. audiences. competitors.

• Dual functional. • Management • Increasing • Consumers

team has demand for may resist

inadequate natural natural

experience. products. products.

• Need to • Consumers • Potential

educate pursue
fluctuation in
consumers educational
the availability
about the information.
and pricing of
product’s
natural
benefits and
ingredients.
effectiveness.

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Strengths:

• Through online service, customers can conveniently access and purchase the

product anywhere in the Philippines.

• The natural and eco-friendly features of the product appeal to customers who

prioritize sustainability and seek non-toxic and safe alternatives.

• The product’s dual functionality provides added value and benefits to the

customers.

Weaknesses:

• The product may not be widely recognized or known in the market, thus

hindering customer trust.

• Without adequate experience, there may be a higher risk of making costly

mistakes.

• If customers are not aware of how Antegano differs from competitors, they

may be hesitant to purchase or switch from their current choices.

Opportunities:

• By strategically utilizing online platforms and websites, the company can

connect with potential customers, share product information, and market

products.

• The product can align with the market trend since more consumers are

seeking natural and eco-friendly solutions due to the potential health and

environmental hazards associated with chemical-based products.

• Consumers’ inclination towards seeking educational information creates an

opportunity for the product’s benefits to be known.

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Threats:

• There may be established brand competitors with a similar product which

have larger market shares and greater resources and have already

established customer loyalty.

• Some consumers may still prefer chemical-based solutions for pest control or

have skepticism about the effectiveness of natural alternatives.

• Fluctuations in supply and demand, environmental factors, or regulatory

changes can impact the availability and cost of Antegano’s natural

ingredients, which may affect the production costs.

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 TOWS Analysis

Table 2. TOWS Analysis of the Business Venture

STRENGTHS (S) WEAKNESSES (W)

S1. Online service. W1. Limited brand recognition

and awareness.
S2. Natural formulation. S3. Dual
W2. Inadequate experience.
functionality: ant repellent and
W3. Need to educate consumers
soothing ant bites.
about the benefits and effectiveness

of the product.

OPPORTUNITIES (O) S/O STRATEGIES W/O STRATEGIES

O1. Capability of social media and S1 O1 – Expanding customer based W1 O1 – Increasing brand

websites to reach large audiences. beyond physical store location by recognition and awareness through

O2. Increasing demand for natural utilizing social media and website. disseminating product information

products. S2 O2 – Emphasizing the across social media platforms and

O3. Consumer’s pursuit of business’s proficiency in the official website. W3 O3 –

educational information. developing effective and natural Publishing content on the

pest control solutions. advantages and efficacy of the

product on the company’s official

channels.

THREATS (T) S/T STRATEGIES W/T STRATEGIES

T1. Established pest control S3 T1 – Emphasizing the W2 T1 – Showcase customer

brand competitors. distinctiveness of the product by reviews on official social media

T2. Potential resistance from showcasing its dual functionality, accounts and websites to establish

customers towards natural highlighting its unique attributes trust and enhance credibility.

products. compared to similar offerings. W3 T2 – Create and publish

T3. Potential fluctuation in the S1 T3 – Establish informative content highlighting the

availability and pricing of natural relationships with multiple advantageous natural properties of

ingredients. suppliers of natural our product.

ingredients, preferably from

different regions or sources.

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 The table presented above illustrates the outcomes of the TOWS

analysis tool employed by the company. The utilization of this business action

tool is motivated by several significant factors. Firstly, it allows for a

comprehensive assessment of the external opportunities and threats specific to

the market, enabling the identification of emerging trends, market gaps, and

potential challenges that may confront the business. Secondly, the tool

facilitates an evaluation of the internal strengths and weaknesses of the

company, aiding in the recognition of distinctive attributes of the natural ant

repellents, such as their eco- friendliness, effectiveness, or organic

certifications, which can be effectively utilized to establish a competitive

advantage. Concurrently, it sheds light on any weaknesses or areas

necessitating improvement, including limited distribution channels or insufficient

brand awareness. Through the alignment of external opportunities with internal

strengths, the TOWS Analysis facilitates the formulation of strategic initiatives

and action plans that capitalize on prevailing market trends and bolster the

company's positioning.

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PESTEL Analysis

Table 3. PESTEL Analysis of the Business

Political (P) -A large portion of the product materials come from regional

vendors.

-Business insurance such as mayor’s permit, BIR, product

confirmation from DOH will be obtained first.

Economic (E) -Interest rate and exchange rate will draw significant investors and

customers.

-Business owners cutting off relations and underpaying staff will

have a negative impact on the company.

Social (S) -People living in densely populated areas and in places with

high ant population can access the company.

-Customers' preferences on the use of natural repellents allow

them to either switch to or return to the original ant repellent.

Technological -Utilizing internet and remaining updated is necessary.

(T) -Digital marketing is an essential marketing strategy.

Environmental -The rate of production may be impacted by changes in the

(E) environment and weather.

-Major environmental crises that are brought on by pollution may

disrupt supply chains or drive up the price of raw resources.

Legal (L) Residential Decree No. 1144 Regulating the Fertilizer and

Pesticide Industry in the Philippines.

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C. Target Market Profile, Pricing, Market Penetration, Advertising and
Promotion

Target Market Profile

Pricing

Market Penetration

Advertising and Promotion

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 Chapter 6

Management and Organizational Plan

A. Business Location, Start- up Needs, Product Development Flow

Business Location

Start- up Needs

Product Development Flow

B. Enterprise New Idea/Improvement, Ownership Status

Enterprise New Idea/Improvement

Ownership Status

C. Management Team

Chief Executive Officer - Anthony V. Sison

The Chief Executive Officer (CEO) of CleanEarth Pest Solutions, Mr. Anthony
Sison, bears the ultimate responsibility for developing, strategizing, executing, and
integrating the company's long-term goals and objectives. As the highest-ranking
executive, his primary duties encompass making critical decisions that impact the
company's direction, overseeing the overall operations and allocation of resources, and
serving as the public representative of the company to stakeholders and the broader
community. In this leadership role, Mr. Sison plays a crucial role in shaping the
company's strategic direction and ensuring its success in the competitive pest control
industry. His extensive experience and expertise in the field make him a valuable asset
to the company and its stakeholders.

Chief Operations Officer - Ma. Juliana S. Jimeno

As the Chief Operating Officer (COO) of CleanEarth Pest Solutions, Ms.

Juliana Jimeno is entrusted with the responsibility of supervising the day-to-day
administrative and operational activities of the company. As the second-in- command to
the CEO, the COO plays a critical role in executing the company's strategic plans and
objectives. One of the primary tasks of the COO is to ensure that the company's
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products meet the highest standards of quality to effectively address the needs and
preferences of consumers. This includes overseeing the production processes, quality
control measures, and product development strategies.

Financial Manager – Miguel Lorenzo Alejo D. Ubiadas

Mr. Miguel Ubiadas, the Financial Manager at CleanEarth Pest Solutions,

assumes a critical role in overseeing the financial operations of the company. His
primary responsibilities include managing various financial activities, analyzing the
company's financial performance, and providing recommendations and corrective
actions to address any identified weaknesses. In particular, Additionally, he is tasked
with overseeing the company's financial planning efforts, including investment decisions
and capital structure management. Through his knowlegde in financial management,
Mr. Ubiadas contributes to the overall financial well- being of CleanEarth Pest Solutions
and supports the company's financial sustainability and growth objectives.

Production Manager - Andrae Gems Alcala

Ms. Andrae Alcala assumes the pivotal position of Production Manager at

CleanEarth Pest Solutions, where she is entrusted with the primary responsibilities of
overseeing the company's manufacturing process and production operations. Her role
encompasses the development of comprehensive production plans and schedules,
resource allocation, and the enforcement of stringent quality standards to ensure
efficient and high-quality product manufacturing. Ms. Alcala collaborates closely with the
production team, providing supervision, guidance, and implementing strategies to
enhance productivity and drive cost reduction. Additionally, she assumes a critical role
in maintaining optimal inventory levels, monitoring production performance, and
furnishing periodic reports to the management team to facilitate informed decision-
making processes.

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Marketing Manager - Clark Deejay Datu

Mr. Clark Datu, as the Marketing Manager at CleanEarth Pest Solutions, is

tasked with a critical mission of driving growth and increasing sales through the
development of a comprehensive marketing plan. His primary objective is to promote
brand recognition, which can ultimately provide the company with a competitive
advantage in the market. Mr. Datu leads strategic marketing initiatives to enhance the
company's visibility, market positioning, and customer engagement. Through his
expertise in marketing management, Mr. Datu plays a pivotal role in advancing
CleanEarth Pest Solutions' market presence, expanding its customer base, and driving
revenue growth.

IT Manager – Kyle Audrey P. Abad

Mr. Kyle Abad, the IT Manager at CleanEarth Pest Solutions, assumes a

pivotal role in managing the company's technological requirements and driving research
and development initiatives. As the head of technology, Mr. Abad is responsible for
identifying and implementing innovative solutions to enhance the efficiency and
effectiveness of the company's production processes.

Customer Service Manager – Jerson N. De Jesus

Mr. Jerson De Jesus, as the Customer Service Representative at CleanEarth

Pest Solutions, assumes the crucial responsibility of ensuring customer satisfaction and
fostering positive relationships between the business and its clientele. This involves the
efficient handling of customer inquiries, concerns, and complaints in a timely and
professional manner. Additionally, he is tasked with the accurate dissemination of
information pertaining to the company's products or services, as well as assisting
customers with order placement, shipment tracking, and the resolution of any arising
issues.

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Sales Manager – Rovin Kyle R. Apolinar

Mr. Rovin Apolinar assumes the integral position of Sales Manager, entrusted
with the responsibility of leading and managing the sales team within the organization.
His multifaceted role encompasses setting precise sales targets, formulating effective
sales strategies, and overseeing the complete sales process from initial prospecting to
final deal closure. Moreover, Mr. Apolinar assumes a vital role in establishing and
nurturing client relationships, diligently monitoring sales performance, and offering
invaluable guidance and support to the sales team to ensure the attainment of sales
objectives.

Human Resources Manager – Anrev Josh F. Mendoza

Mr. Anrev Mendoza assumes the crucial position of Human Resources (HR)
Manager, playing a pivotal role in the organization's workforce management and
development. With a focus on optimizing human capital, his key responsibilities
encompass the supervision and coordination of recruitment and staffing processes,
ensuring the efficient onboarding and offboarding of employees, and effectively
managing employee relations and conflict resolution. Additionally, as an HR Manager,
he assumes a significant role in performance management, conducting comprehensive
performance evaluations, and coordinating training and development programs to
cultivate employee growth and propel the overall performance of the organization.

Supply Chain Manager – Josh Daniel C. Angeles

Mr. Josh Angeles assumes the significant position of Supply Chain Manager,
assuming a pivotal role in supervising the comprehensive end-to-end supply chain
activities within the organization. His diverse range of responsibilities encompasses the
management of supplier relationships, the optimization of logistics and distribution
processes, and the facilitation of the timely and cost- effective flow of materials and
products. Furthermore, Mr. Angeles bears the responsibility of demand planning,
inventory management, and the mitigation of risks within the supply chain, all aimed at
augmenting overall operational efficiency and meeting customer demands.

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D. Organizational Structure

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 Chapter 7

Financial Plan

A. Financial Projection

B. Income Statement, Balance Sheet

Income Statement
CleanEarth Pest Solutions has formulated a financial plan for the next five

years, spanning from 2023 to 2027. The plan details the projected financial

performance of the company during this period. In the first year, CleanEarth Pest

Solutions anticipates generating Php 379,728 in revenue. Over the course of five

years, this revenue is projected to grow steadily, reaching Php 1,027,239.66 by the end

of the fifth year. To facilitate company growth, CleanEarth Pest Solutions has decided

to forego commissioning advertisements in order to allocate funds more efficiently.

This strategic decision aims to prioritize financial resources for the overall expansion

and development of the company. However, it is important to note that the income

statement outlined in the financial plan is subject to potential modifications as the

business environment evolves and market conditions fluctuate. CleanEarth Pest

Solutions will remain proactive in adapting its financial strategies accordingly.

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CleanEarth Pest Solutions Date Prepared: 05/01/2023

Income Statement Start Year: 2023

For the year ended December 31, 2023 End Year: 2027

Balance Sheet

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