Muntinlupa National High School – Main

NBP Reservation, Poblacion, Muntinlupa City

Accountancy, Business and Management

Submitted By:

Loyola, Reylene Grace A.

Acido, Justine Yuri
Cabrera, Jelly Ann
Padero, Mark Angelohil
Bustillo, Rizaline
Capulong, Ernesto
Sumugod, Aeron
Gonzales, Sparky Jones
Reyes, Bryann Darrel
Gonzaga, Mark Ely
ICT-1203

Submitted to:

Mrs. Marivic Fernandez

Subject Teacher

February 15 2020
Executive Summary

Coronavirus disease (COVID-19) is an infectious disease caused by a newly

discovered coronavirus these days lots of people were going out despite of the (COVID-
19) and those people can’t assure their safety against the virus. People were wearing
facemask and face shield but it’s not enough to protect them against the virus because
we don’t even know what kind of surfaces are we touching. So our group decided to
engage in this industry to promote a high quality disinfectant spray and disinfectant
products. Apolymantiko the fine nature of the mist ensures it adheres to surfaces evenly
and envelopes objects uniformly. The spray will also come with a sanitizing agent that
keeps surfaces and objects germ- and contamination-free. Our business is intend to help
our customers to be safe against the virus using the Disinfectant misting spray along with
other new disinfectant products Alcohol and wipes etc. The purpose of our product is
targeted disinfection of inanimate surfaces to kill or irreversible inactivation of pathogens
to an extent which prevents subsequent infection transmission.

Apolymantiko organized as partnership which is owned and managed by Ms.

Reylene Grace A. Loyola. , Ms. Jelly Ann Cabrera, Ms. Rizaline Bustillo, Mr. Justine
Acido, Mr. Mark Angelohil Padero, Mr Ernesto Capulong, Mr. Aeron Sumugod, Mr.
Bryann Darrel Reyes. And Mr. Sparky Jones Gonzales along with Mr. Mark Ely Gonzaga.
Our vision is to be known as most admired Filipino Fast-Moving Consumer Goods
Company serving the needs of Muntinlupa City. Our mission is to help the customers’
needs against the virus and any bacteria whenever they inside our outside the house our
product will ensure their safety against the bad effect of the environment that exist this
year and the following years.

Apolymantiko key owners the Manager of Apolymantiko Ms. Reylene Grace A.

Loyola and his Assistant Manager is Mr. Justine Yuri Acido. We ensure that our products
and services will be budget friendly with the low price that can be offered with our
customers. Our employees will secure the Quality control, safety, and environmental of
our products and services.
 Apolymantiko offers its main product which is called the Disinfectant misting spray.
Our business location will be near at SM Muntinlupa Tunasan. We will establish near the
SM Tunasan due to its location and popularity of the place because lots of people were
passing everyday weekdays or weekend. And the location will be exact and fitted to our
budget. We aim to attain 20% market after 1 year of operation by means of providing
customers a Disinfectant products especially our disinfectant misting spray and serving
them with joy and gratitude. Apolymantiko target market are the households and hospitals
around Brgy. Tunasan Muntinlupa City.

Apolymantiko undergo in production process which is sterilizing all the equipment’s

that were going to use to make the disinfectants. The disinfectant misting spray
undergoes 5 trial before it will be use it is certified and safe to use. We use an
environmental friendly materials which can’t harm the health of our customers. Also in our
Disinfectant products we use a eco-friendly ingredients to ensure the safety of our
customers so we use a Isopropanol or Ethanol (Alcohol) are effective disinfectants when
used at a high enough concentration. Most cleaning products that contain alcohol have
at least a 70% solution, and hand sanitizers should contain at least 60% alcohol to be
effective. Also for the scent we use a lavender and mint for relaxing aroma of the
disinfectant although some ingredients is harmful we attain the formula by its perfect
measure so it can’t harm the skin of our customers. As we advertise, we used Social
Media such as facebook and instagram, and by distributing flyers. Our business is located
at Tunasan Muntinlupa near sm although it’s a little bit crowded we ensure the safety of
our customers and always regulate the mandatory of wearing a mask and face shield
especially the social distancing.

For our startup expenses our raw materials cost ₱1,500 for our supplies we
cost ₱1,150, Promotional Materials ₱2000, Contractors ₱5000, Equipment ₱19,500 and
and for other expenses it cost ₱350 which is total of ₱13,500 of startup expenses. For
our financial requirement it cost ₱200,650 total of requirements.
Table of Contents Page Number

1. Company Summary
Industry Overview ………………………………………………………… 1

Company Description …………………………………………………… 2

Goals and Objectives …………………………………………………….. 2

Mission and Vision and Value Statement ………………………………. 3

Company Ownership ……………………………………………….......... 4

2. Product and Service Analysis

Product/Service Description …………………………………………… 5

Unique Feature of Product/Service…………………………………… 5

Product/service packaging…………………………………………… 6

3. Market Analysis

Research method ……………………………………………………… 7

Market Segmentation………………………………………………….. 8

Industry Analysis using PESTEL…………………………………….. 9

Market Analysis using SWOT……………………………………….. 11

Competitors Analysis………………………………………………… 12

Market Share Analysis………………………………………………. 14

4. Marketing Plan

Targeting Strategy…………………………………………………. 15

Positioning Strategy………………………………………………. 17

Product/service Strategy…………………………………………. 17

Pricing Strategy……………………………………………………. 18

Distribution Strategy………………………………………………. 18

Promotion and Advertising Strategy…………………………….. 18

Sales Forecast…………………………………………………….. 19

5. Organizational Plan

Organizational Chart………………………………………………. 21

Roles and Responsibilities of management team…………….. 22

6. Production and Operations Plan

Description of company’s operation……………………………. 23

Production Process………………………………………………. 25

Machinery/equipment/tools/ingredients etc………………….. 29

Physical Plant…………………………………………………….. 30

Location Map…………………………………………………….. 32
7. Financial Analysis

Start-up cost………………………………………………………….. 33

Projected Income Statement (3 years)……………………………. 34

Projected Balance Sheet (3 years)…………………………………. 35

Cash flow projection (3 years)………………………………………. 36

Break-even Analysis………………………………………………….. 37

8. Assessment of Risk and Exit Strategy…………………. 38

9. Time Table………………………………………………………. 40

10. Appendices……………………………………………… 41

Supporting documents

Computation for sales forecast

Expense Schedule

Salary Schedule

Machinery and equipment schedule

Resume
1. Company Summary
1.1 Industry Overview

Disinfectants: Enabling the Ultimate Hygienic Environment that Looks

Healthy and Feels Better The global Disinfectant Products market is forecasted to
reach USD 30.11 Billion by 2027, according to a new report by Reports and Data.
The market for disinfectant products is growing due to the increase in the number
of hospital-acquired infections, and also growth in contagious virus-related
diseases. The advancement in technology and awareness among the public has
led to an increase in the number of surgical operations, which in turn is driving the
demand for the market. Strict legislative guidelines, such as the Affordable Care
Act, have forced hospitals administrative to maintain clean facilities. The recent
outbreak of COVID-19 has led organizations to understand the necessity for
healthcare facility cleanliness and disinfection. The global spending on healthcare
is rising steadily. It was USD 7.8 trillion in 2017 or about 10% of GDP and USD
1,080 per capita. Development of alternatives of disinfectant are also challenging
the market growth. Innovative technologies are being developed as a substitute
to manual cleaning.

As the new Coronavirus disease (COVID-19) continue spreading Filipino families

and other aspects needs to be safety as the world become dangerous from the
virus people become more concern about their health environment as well their
family. Throughout the statement above the market of disinfectant product is
growing due to increasing number of hospital-acquired infections, and also growth
in contagious virus. So our group decided to engage in this industry the new
product called disinfectant misting spray and also our new products of
disinfectants to promote significance of Filipino everyday needs amidst COVID-
19 Virus.

1
1.2 Company Description

Apolymantiko is a manufacturer that provides high-quality and ecofriendly

disinfectant products and devices for disinfecting. We launched our business
last November 25 2020. Apolymantiko will be organized as partnership which
is own and manage by Ms. Reylene Grace A. Loyola , Ms. Jelly Ann Cabrera,
Ms. Rizaline Bustillo, Mr. Justine Acido, Mr. Mark Angelohil Padero, Mr
Ernesto Capulong, Mr. Aeron Sumugod, Mr. Bryann Darrel Reyes. And Mr.
Sparky Jones Gonzales along with Mr. Mark Ely Gonzaga. Our company can
be located at the Tunasan, Muntinlupa, 1774 Metro Manila, Also you can
contact our company at 09286924635 or you can email our company at our
gmail which is Apolymantiko@gmail.com and also you can visit our website
for further more information www.apolymantiko@gmail.com . Apolymantiko
target the citizens of Brgy. Tunasan Muntinlupa city and also the hospital
around Muntinlupa..

1.3 Goals and Objectives

Goals:
1. Increase efficiency of the business operation as a way to increase
productivity
2. Provide better customer service and improve employee training
3. To build enduring relationship with our clients and employee by creating
notable experiences professional care and products.

Objectives

1. To increase sales by 20% by year 2022.

2. To produce another branch worldwide by year 2025
3. Achieve sales goal of ₱190,000 during first year of operation.
4. Hire 6 new employees by December 2021

2
 Mission

Our mission is to serve the best products to our customers and Build the best
product, cause no unnecessary harm, use business to inspire and implement
solutions to the environmental crisis.

1.4 Mission/Vision/Value Statement

Mission Statement

“To ensure the safety of our employee and customers for better future”

Vision Statement

Apolymantiko will be the most admired Filipino Fast-Moving Consumer

Goods Company serving the needs of global consumers

Value Statement

We respect people, value diversity and are committed to equality. And we

strive for excellence through continuous improvement.

1.5 Company Ownership

Apolymantiko Company will start as a partnership owned by Reylene Grace

A. Loyola, Mark Angelohil Padero, Justine Yuri Acido, Ernesto Capulong, Sparky Jones
Gonzales, Jelly Ann Cabrera,Rizaline Bustillo, Bryann Darell Reyes, Mark Ely Gonzaga
and Aeron Sumugod. Owners will have a share of 20% in the starting capital of the
business. Reylene Grace Loyola and Rizaline Bustillo will focus on the production, Mark
Angelohil Padero will manage the marketing of products/services, Justine Yuri Acido will
handle the overall operations of the business. All partners earned their degree from the
Muntinlupa National High-School Main.

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As of November 25 2020

Name Title Number of Percentage of

Shares Ownership

Loyola, Reylene Grace A. Manager ₱16,500.00 16.5%

Assistant
Acido,Justine Yuri Manager ₱12,500.00 12.5%

Executive ₱12,500.00 12.5%

Padero, Mark Angelohil manager

Owner ₱12,500.00 12.5%

Cabrera, Jelly Ann

Owner ₱12,500.00 12.5%

Bustillo, Rizaline

Finance ₱12,500.00 12.5%

Gonzales, Sparky Jones

Staff
₱15,000.00 15%
Sumugod, Aeron
Staff
₱12,500.00 12.5%
Capulong, Ernesto

Reyes, Bryann Darrell Staff ₱12,500.00 12.5%

Staff
Gonzaga, Mark Ely ₱12,500.00 12.5%

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2. Product and Service Analysis

2.1 Product /Service Description

Apolymantiko offers different kinds of high-quality and eco-friendly disinfectants
and convenient devices that can used in disinfecting. In our disinfectant Apolymantiko
sanitizers, wipes, lotion and Alcohol we use eco-friendly materials like 3 1/2 ounces
distilled water, 12 ounces 95% ethyl alcohol, 1/2 teaspoon hydrogen peroxide, 30-45
drops essential oils the essential oils we use in our product are lavender and mint
scent for relaxing aroma, so that product will be eco-friendly and relaxing to use for
our customers. In our disinfectant misting spray we offer 1 year warranty for our
customers. Apolymantiko is worth for purchasing because it is very highly recommend
at any age with benefits of disinfectant it can protect you from 24 hours using the
disinfectant lotion, disinfectant lotion can help you to prevent 99.9% of virus and germs
also with our disinfectant misting spray that can help you to disinfect your things it is
convenient to use you can use either battery our can charge it too. Our aim is to
provide good customer service to create value for customers and to build and
reconnect a good relationship to capture value from them in return. We won’t just try
our best we are going to do our best in order to provide a good trustful products in
order to help our customers to eliminate and to prevent the spread of germs that may
cause illness.

2.2 Unique Feature of Product/Service

Disinfecting products is very important especially in our daily needs this day.
But our Disinfection products is much more capable in doing and preventing virus and
germs that cause illnesses. Among with the ingredients we sure that our ingredients is
eco-friendly with our customers so that they can use it with their babies it is to convenient
to use. When it comes to the disinfectant misting spray we design it as a convenient and
easy to carry and long lasting to use also you can use it with battery or charge it, it also
have Bluetooth so if the misting spray got lost their cellphone can easily tract it. Also their
cellphone can capable tract and know if the misting spray is running out of disinfectant

5
formula or running out of battery. Our future or possible customers doesn’t have any
negative feedback within our product because our product is good and reliable to use.

2.3 Product/service packaging

In the packaging, the company provides a bottles for alcohol and lotion the
bottles has a different sizes each bottles contain 60 ml to 500 ml according to their
bottle sizes. Also it comes with a small and medium box for wipes. Also we use a large
box for packaging the device the disinfectant misting spray.

6
3. Market Analysis

3.1 Research method

Our team decided to conduct a survey to know whether our product’s quality is
enough to meet the expectation of the possible customers.

During the research phase, the researchers provided various ways to test the
product in the market. The researchers conducted a survey to the residents in
Barangay Tunasan Muntinlupa City. The researcher ask them if the product is worth
buying and if it has an incredible features and it will be effective that can satisfy their
needs. There are over 11,686 households residents in Baranagy Tunasan, Muntinlupa
City that can avail or buy the product which is Apolymantiko Disinfectants. This
product is very affordable in our target market, mostly Social class of Working, Lower
Middle, and Upper Middle class-Adults (30-60 years old) Teens (13-24 years old) Kids
(6-12 years old) and both female and male can avail the product.

Some of the respondents agree of making some improvements by adding

more different scents in our disinfectants. And they also suggest if we make some
colognes too so we decided to make disinfectant colognes. And also improving our

7
disinfectant misting spray they disagree because it is worth buying or trying the
disinfectant misting spray. In terms of using and convenient of the products, the
respondents said that our product is worth buying because it is effective, eco-friendly and
convenient to use.

3.2 Market Segmentation

Geographic

 Apolymantiko targets the household in Barangay Tunasan,

Muntinlupa City.
 Apolymantiko is expected to be partner for supplying disinfectants in
hospitals around Muntinlupa City.
 Apolymantiko is expected to be in demand this year because lots of
people going out for their work despite of Covid-19 virus especially to
the citizens around Barangay Tunasan, Muntinlupa City.

Demographic

 Social class of Working, Lower Middle, Upper Middle class-Adults (30-

60 years old) Teens (13-24 years old) Kids (6-12 years old).
 Target are both genders single or married.
 Target occupation office workers, public health workers, public
servants, and students.
 Target citizens with income or allowance of Php 150 to Php 5000 and
above.

Psychographic

 Suited for customers that concern with their health lifestyle.

 Suited for customers that is good saver and budget friendly.
 Suited for customers that enjoying going out and going everywhere
with the hobbies of travel goals and vacations.
 Suited for customers that values family bonds with their health.

8
 Behavioural

 Citizen who are price sensitive in terms of spending for basic needs.
 Citizen that gives a pure loyalty for the brand.
 Citizen that finding lots of benefits in the products.

3.3 Industry Analysis using PESTEL

POLITICAL FACTORS

 Apolymantiko has a recognition of importance of clear regulations.

 Growing political focus and pressure on healthcare
 Apolymantiko will follow all the regulation and vicinity. Getting
business permit and pay taxes
 Apolymantiko will follow the health regulations and be secure with the
health protocols.

ECONOMIC FACTORS

 Inflation rate greatly affect how our business operate.

 Emerging as new economic paradigm
 Above average growth.

SOCIAL FACTORS

 Growing consumer power

 The safety and health of the society is continuously changing because
of COVID-19 VIRUS so mostly of the customers are seeking for new
and affordable disinfectants that is very effective and highly
recommended
 Changing consumer habits.

TECHNOLOGICAL FACTORS

 More sophisticated Testing methods

 Increased market connectivity
 Growing connectivity through social media with our customers

9
LEGAL FACTORS

 Apolymantiko regulatory frameworks in development

 Apolymantiko will retain all the right related to the business going
through the patented process

ENVIRONMENTAL FACTOR

 The environment are constantly changing because of the existing

COVID-19 virus and it surely will affect the business with high demand
because people nowadays hoarding disinfectants because of the
virus.

10
 3.4 Market Analysis using SWOT

Green Cross ALCOPLUS DETTOL PURELL BIOGENIC Apolymantiko

Offers variety Strategic Offers variety Offers Strategic Cheaper price

of cleaning Location of cleaning variety of location Strategic
STRENGHT

products Cheaper products cleaning cheaper location

Strategic price Friendly products price Friendly staff
Location employees Strategic High-quality of
location disinfectants

Some of Low quality All of their All of their Low quality Offer few
WEAKNESS

products are of products is products of variety of

expensive disinfectants expensive is highly disinfectants products
Only offers expensive Only offer
low variety one variety
of products of product.
Lots of people Potential Demand for Foreign Offered with Potential for
OPPORTUNITY

offered to buy exposure the products people line in exposure

the products. are growing like this today’s Can boost
and other product. trend appeal with
disinfectant high quality
seize on this products

Best quality of They sell Best quality Best Cheaper Affordable ,

products that their product of products quality of product that convenient and
is available in the and materials materials they can sell budget friendly
THREATS

nationwide. market with worldwide product near the with high

cheap price that can market. quality of
be offer in products.
market

11
 3.5 Competitors Analysis

Dettol Biogenic Green Cross Apolymantiko

Target Market People who Biogenic 100,000 Social class of Working,

secure for their target moms people in upper Lower Middle, Upper
health to buy age 30 to 49 socio- Middle class-Adults (30-
economic
their basic years old, of 60 years old) Teens (13-
households
needs. the C and 24 years old) Kids (6-12
with children
D market, years old).
under 17,
maybe renting Target are both genders
which we
or owns a believe single or married.
will
house, most provide a high- Target occupation office
likely living in value audience workers, public health
urban and key to our workers, public servants,
cities commercial and students.
nationwide. partners and

On average a pharmacy
network,”
household
size of about
five.
Product/Service Selling different Selling few Selling variety Selling different kinds of
strategies types of cleaning types of of products. disinfectants like lotion
products products disinfectants and
devices that are used to
disinfects
Pricing Strategies Dettol's 60-ml Affordable Greencross Li -Affordable Cost-based
antiseptic liquid price ranging mited will focus pricing

are available at from on setting the

list price, credit
less than Rs 100 60-100
terms,
and 60-ml pesos
payment
antiseptic liquid depending on

12
 with higher the product. period and
concentration of discounts.

disinfectant is
priced as high as
Rs. 3000.
Distribution Distributes all its Distributes all Distributes all Distributes all its
strategies products its products its products products through its
through its through its through its common distribution
common distribu common distri common distri channel
tion channel, bution channel bution
channel

Promotion Dettol spends Biogenic Green Apolymantiko spends

strategies heavily on spends cross spends heavily on
advertisement promotion heavily on advertisement. It uses
through social advertisemen paid medias of
media t communication like radio
platforms Ads, TV ads and print
Ads as a part of
its marketing mix promot
ional strategy. on its
brand building.

13
3.6 Market Share Analysis

 Number of prospects in the target market 5000 Families

 Frequency of purchase per year 20 times

 Total number of purchase per year 100,000 times

 Average payment per purchase Php.150

 Projected total sales per year 15,000,000

 Percentage the firm can attain 20%

 The Firm’s Market Share 3,000,000

There are 11,686 households residents in Barangay Tunasan, Muntinlupa City, only
5,000 families have an allowance of Php 150.00 and afford to buy Apolymantiko
Disinfectants. Based on the survey, the average purchase per year is 20 times and the
prospective market is willing to buy at least Php 50.00 for disinfectants basic needs. The
firm would like to attain 20% market share.

Dettol

Green cross

Biogenic

Apolymantiko

Others

14
 The graph above shows the market share of the existing firms in the Barangay
Tunasan, Muntinlupa City. Public Market got the highest market share of 30%. Green
Cross got 16%, followed by Biogenic with 15% market share. Others disinfectants
products got 10%. And the very competitive company Apolymantiko got 20% of market
share.

4. Marketing Plan

Introduction
Apolymantiko will offer its main product Disinfectant Misting Spray. The
unique characteristic and features of our product device that can capable of doing
Bluetooth connection that smartphone can manipulate and tract the disinfectant misting
spray and also it can manage too if the disinfectant misting spray is low battery. Also you
can use the device by charging it or using batteries. It is long lasting endurance that can
be used up to 24 hours. We also offer some products of lotions, alcohol and wipes the
ingredients and materials that are used in making the product is eco-friendly and no harm
for the health of our customers. The product is convenient budget friendly and attainable
by everyone due to its affordable price, Php50-Php150 depending in the product that the
customer will buy.

Our business location will be near at SM Tunasan, Muntinlupa City. We will

establish our business near at the SM supermall of Tunasan due to its location popularity
and also because of the COVID-19 people were going at the mall to buy their basic needs
and also with people passing by everyday approximately 1200 a day, assuming to be
8400 a week with number of competitors. Also its location is near the Beato-Cauilan
Hospital so we can supply disinfectants to the hospital.

Apolymantiko aim to attain 20% market share after 2 years of operation by means
of providing customers their basic needs especially against the threat of COVID-19 Virus.
Giving them convenient and attainable service as well as ensuring their safety against the
threat of any germs and viruses.

15
 4.1 Targeting Strategy

Apolymantiko targets the residents around the vicinity of Barangay Tunasan,

Muntinlupa City with at least Php 150.00-Php.5000 as their daily income Customers with
occupation of office workers, public health workers, public servants, and students both
female and male that can access to a computer or any social media platforms. Who are
fond of basic needs and looking for a new presentation of a new product to satisfy their
daily needs especially in ensuring the safety of health of their families around the area of
Barangay Tunasan, Muntinlupa City.

Apolymantiko serves the customers who are very secure and picky with their
trustful brands that can ensure their family safety in the base of disinfectants. The offering
to their target market will be creating a unique disinfectants effective and convenient to
use.

Logical PTM of Apolymantiko Disinfectants

Age: Adults (30-60 years old) Teens (13-24 years old) Kids (6-12 years old).

Sex: Male/Female

Income: C, D, E

Civil Status: Single/Married

Occupation/Education: Elementary, High School, College, office workers, public health

workers, public servants,

Profession: Employed/Unemployed

Psychographics: Suited for customers that enjoying going out and going everywhere with
the hobbies of travel goals and vacations. Suited for customers that values family bonds
with their health.

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Location: Urban

Benefits Desired: Convenient and effective disinfectants with long lasting fragrance and
protection up to 24 hours. And device that comes up with Bluetooth and nano spray that
can help spread the disinfectant all around.

4.2 Positioning Strategy

It is the desire for Apolymantiko Company to be known in customer’s mind as

Company that provides good and high quality and convenient disinfectants and device
that can be used in disinfecting for an inexpensive price because Apolymantiko
disinfectants can be made to provide safety, cleanliness and healthy satisfaction to the
customer. Also Apolymantiko desires to be top most Muntinlupa high quality disinfectants
and to be most famous disinfectants manufacturer. Apolymantiko also wants to be
recognized nationwide as the top most high quality disinfectants and hopefully leading to
Customers loyalty.

4.3 Product/Service Strategy

The Disinfectant Misting spray and other products is a product that

Apolymantiko Company wants to explore in the market industry, the company created a
product logo so that the costumer can easily identify the product for sale. The
Apolymantiko Disnfectant Misting spray is made of machine pumping mechanism with
nano spray that helps the disinfectant spread further it also have a ultra violet ray that
can scan the germs within the area or the thing also it comes up with the Bluetooth that
can detect and tract the misting spray. The other products of Apolymantiko contains
herbs, essential oils, isopropyl alcohol and other moisturizer that good in our body that
can maintain up to 24 hours. The Apolymantiko is affordable for a costumer because it
is cheap depending to the variant of the product and the effectiveness is long lasting
with no any chemicals that can harm the health of the customers.

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4.4 Pricing Strategy
The Apolymantiko Company will use cost-based pricing in setting prices for
the products and for Disinfectant Misting Spray. This strategy is based on the cost of
producing, distributing and promoting the product.
Apolymantiko disinfectants pricing varies from the cost of the ingredients
and materials that is needed to form and make the products product or in short it is a cost-
based strategy, the marketer are going to set our price in such a way that our products
has competitive advantage over other similar products. They will offer also a quantity
discounts and seasonal discounts as the business go up attract more buyers but it doesn’t
mean that they will lose their business thus it will make the product purchased more
lucrative (profitable). The price will constantly fell at only for Php50 for medium size bottle
and box of lotion, wipes, and alcohol Php60 for large bottle and box of wipes, lotion, and
alcohol and for the small size it will Php25. And Php150 for the disinfectant Misting Spray.

4.5 Distribution Strategy

Apolymantiko Company located near the SM supermalls Tunasan,
Muntinlupa City it will be operate around 7:00 in the morning up to 10:00 pm daily from
Monday to Sunday. Apolymantiko will implement too in online selling to easily access
more people who wants to buy our product. Also we implement supplying Hospitals, Malls
and Pharmacy around Muntinlupa with our disinfectants also the barangay halls and
health centers. To attract our desired customers, we will also be displaying a logo of
Apolymantiko outside the store and in our online page and website. In this case, our online
page and store may catch the attention of our customers and raise their curiosity so that
they will either visit our store or order online to try our product.

4.6 Promotion and Advertising Strategy

Apolymantiko is a new Business company that make and supplies
Disinfectants that located near the SM supermalls Tunasan, Muntinlupa City. To make
our business more popular Apolymantiko spends heavily in making the website and
facebook page to promote our products we also make digital flyers and ads through
facebook that contains uses and guidelines of our product. , and information about the

18
 business and product itself. In this days it is hard to distribute flyers because of the spread
of COVID-19 so we decide to make a digital small billboard that can promote our products
it will display with a permit in any malls and pharmacy. This is our path way to promote
our product easily and effectively.

4.7 Sales Forecasts

CLASSIC
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Misting spray
Per Boxes of

17,000

17,890

19,000

19,900

20,000

10,000

16,000

18,900

15,602

12,900

20,000

16,908
Total: Php: 204,100.00

Apolymantiko Lotion
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Per Boxes of

10,000
bottles

9,500

8,500

7,800

9,900

6,900

7,899

6,000

8,900

5,602

2,900

6,908
Total: Php: 90,809.00

Apolymantiko Ispropyl Alcohol

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Per Boxes of

10,899
bottles

7,500

8,800

8,900

8,900

9,000

4,900

5,900

3,000

4,908
8,500

5,602

Total: Php 80,909.00

19
 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Per Boxes of

10,500

11,500

15,602

13,000

14,908
bottles

8,800

8,900

5,900

4,899

9,000

4,900

5,900
Apolymantiko Wet Wipes
Total: Php: 113,809.00

Total for Classic Misting Spray: Php 204,100.00

Total for Apolymantiko Disinfectant Lotion: Php 90,809.00
Total for Apolymantiko Ispropyl Alcohol: Php 80,909.00
Total for Apolymantiko Wet Wipes: Php 113,809.00
Total: Php 489,627.00

20
5. Organizational Plan

5.1 Organizational Chart

21
5.2 Roles and Responsibility of Management

The management team is the group of individuals that operate at the higher
levels of an organization and have day-to-day responsibility for managing other
individuals and maintaining responsibility for key business functions. The management
initiates regular planning activities, including the production and regular updating of a
strategic plan to ensure that the agency maintains its focus on providing high quality
services to service users.

Owners:
Cabrera, Jelly Ann
Bustillo, Rizaline
 Responsible for the growth, stability, direction and daily operation of the business.
 Meeting with service vendors or product suppliers to facilitate delivery.
Manager:
Loyola, Reylene Grace A.
 Supervise and lead a company's operations and employees.
 Planner
 Organizer
 Performing a range of tasks to ensure company productivity and efficiency
including implementing business strategies, evaluating company performances,
and supervising employees.
Assistant Manager:
Acido, Justine Yuri
 Helps a manager keep a company or store running smoothly by taking on some
managerial tasks, such as overseeing employees or providing customer
service. Assistant Managers can work in corporate or retail settings.
 Excellent communication and interpersonal skills.
 Strong customer service skills.
 Detail oriented and highly organized.

22
Executive Manager:
Padero, Mark Angelohil
 Defines the vision and goals of his department, or the entire company and
organization.
 He does this by implementing policies and procedures, and by establishing
budgets. also oversee personnel decisions, such as hiring and firing, and also
compensation
Finance:
Gonzales, Sparky Jones
 Responsible for acquiring funds for the firm, managing funds within the firm, and
planning for the expenditure of funds on various assets.
Staffs:
Sumugod, Aeron
Reyes, Bryann Darrel
Gonzaga, Mark Ely

 Serve the line managers of the organization in an advisory or support capacity by

providing them with information and advice.
 Strive hard to deliver their level best and achieve the assigned targets within the
stipulated time frame.
 Packaging the products
 Deliver the products.

6. Production and Operations Plan

6.1 Description of company’s operation

Apolymantiko is considered as a unique product in the market by which this

product is very affordable, effective and convenient. Apolymantiko Company store can
locate near the SM supermalls Tunasan, Muntinlupa City. We also operating an online
selling of the product through lazada and shoppee. To deliver our products through online
we calculate estimated shipping charges, then wrapping the box with our packaging and

23
printing the logo of our company with a pamphlet inside. Also before we deliver the
product to our loyal customers we also check the products if it is defective or not.
Speaking of COVID-19 we also disinfect the box before handling it with the deliverer. In
our face to face contact with the customers we secure the safety with precautions the
social distancing within the stores and mandatory wearing of face shields and face masks.
Before giving the product that customer purchased we disinfect it first. Our company also
offers Customer service to meet the expectations of the customers so that they are
satisfied with the outcome. These services are also available to understand the queries of
the customers and ensure that they enjoy a cost-effective experience after purchasing
any product from the respective company. Customer wants, needs, desires, and
preferences are internal influences that drive purchasing decisions. So our company
decides to make a video the demonstrating the uses of our products especially the
disinfectant misting spray customers this days finding a better solution to exterminate the
germs and virus in their everyday life so in our promoting video or demonstrating video
we also mention the benefits of our products and the ingredients that we used in the
making of our product. Because customers make buying decisions based on their gender,
age, location, education level, and family, among many other factors. Our products is for
everyone so at any age or gender anyone can purchase with the price of our product is
budget friendly effective and convenient.

Apolymantiko products is budget friendly and everyone can afford it our price
varies from Php50 to Php150 depending on the size of the products unlike from other
products it is too expensive and less effective because our product disinfectants is 99%
tested the effectiveness against the harmful organisms. Only in cheaper price everyone
can afford high quality convenient disinfectants. For the quality of our products the
durability of the disinfectant misting spray is long lasting unlike from the other misting
spray our misting spray features Bluetooth tract, scanning and detecting also it is fast
charging also you can use a battery too. In our disinfectant it is 99% effective because
the 99% solution can kill the virus and the bacteria our disinfectant properties is stable in
both concentrated and diluted forms, Broad spectrum: should have a wide antimicrobial
spectrum, Fast acting: should produce a rapid kill. Not affected by environmental factors:
should be active in the presence of organic matter sputum, and compatible with soaps,

24
 detergents, and other chemicals encountered in use. The relationship with our staff is
grateful and competitive. Be a great customer. Think about what you love
about your customers and do the same for your suppliers. Timely feedback and a good
communication through our both suppliers and staffs. We are good at making the best
disinfectant like our tagline says we clean what others miss to be more competitive we
will do our best to make the best effective convenient disinfectants nationwide.

6.2 Production Process

Ingredients/Materials that Step by Step Finished Product

are used Procedure
1. Apolymantiko Isopropyl
2. 3 1/2 ounces distilled water. Prepare all materials and Alcohol 99% Solution
ingredients. Get 1 bowl add
3.
the 3 ½ ounces of distilled
4. 12 ounces 99% water then mix it with ½ dry
ethyl alcohol like Everclear. herbs the herbs that we use
You can use other types is for regulating the right
of alcohol, too. amount of chemicals so that
it can’t harm the health. So
1. 1/2 teaspoon hydrogen after mixing the two
peroxide. ingredients mix the 12
ounces 99% ethyl alcohol it
is too high but the herbs will
1. 30-45 drops essential oils
the work for regulating it
as desired See Notes for
after mixing it add the ½
recommended essential
hydrogen peroxide and
oils.
30.45 essential oils we use
lavender and mint.
½ of herbs Remember when mixing all
the chemical it must all be
50ML Bottle dissolve.
60ML Bottle
70ML Bottle

25
Ingredients/Materials that Step by Step Finished Product
are used Procedure

Apolymantiko Disinfectant Lotion

4 teaspoon of Ceramides Ready a 1 bowl then
firstly add the 4
½ cups of Essential fatty teaspoon of ceramide
acids. then mix it with 4
teaspoons of glycerin
4 teaspoons of Glycerin, mix it well until it
glycols, and polyols. smoothen then set aside
it. Get another bowl and
2 ½ teaspoons of mix the 2 ½ teaspoons of
Hyaluronic acid hyaluronic acid with 3 ½
teaspoons of sodium
3 ½ teaspoons of Sodium pca set aside it. Mix the
PCA dry herbs with 95% cups
of ethyl alcohol. Next in
½ dry herbs
the bowl of ceramides
add all the ingredients
3/2 95% cups of ethyl alcohol
and mix it up until all the
ingredients will
smoothen. Then lastly
add it into the bottle.

26
Ingredients/Materials that Step by Step Finished Product
are used Procedure

First in one bowl mix the 3 Apolymantiko Disinfecting Wipes

3 ½ cups of Aloe ½ cups of Aloe
barbadensis (77.8%) barbadensis (77.8%) and 4
½ teaspoons of citric acid
4 ½ teaspoons of citric (77.8%), after mixing the
acid (77.8%), two ingredients mix the next
three ingredients ½
½ teaspoons of fragrance teaspoons of fragrance
(72.2%) (72.2%) ½ teaspoons of
sorbic acid
½ teaspoons of sorbic derivatives (63.0%) 5 ½
acid derivatives (63.0%) tocopherol
derivatives (63.0%) after
5 ½ tocopherol mixing the ingredients at the
derivatives (63.0%) last six ingredients mix it
well. After mixing the
½ glycerin (59.3%) ingredients add it on the pile
of polyester wool then let
1 ½ cups of the polyester wool soaked
phenoxyethanol (55.6%) with the mixture.

½ disodium
cocoamphodiacetate
(53.7%)

½ teaspoons of propylene
glycol
½ ethy alcohol
Polyester wool

27
Ingredients/Materials that Step by Step Finished Product
are used Procedure

Apolymantiko Disinfectant
ultrasonic oscillation We use ultrasonic Misting Spray
technology oscillation technology for
our misting spray because
USB to decompose water
into nano atomized water, so

Metal spray container that the skin can instantly

absorb. It makes your skin
moist at anytime and
Wires
anywhere. Next we program it
as a Bluetooth device we
Bluetooth device
connect it with Bluetooth
finally we added a chip that
Nano spray straw can stimulate fast charging
and long lasting energy. Packaging of the product

Chip

28
6.3 Machinery/equipment/tools/ingredients etc
Equipment Quantity Price Total
distilled water 10 75 750
ethyl alcohol 30 86 2,580
Hydrogen peroxide. 5 45 225
essential oils 5 12 60
herbs 7 10 70
Ceramides 8 144 1,152
Essential Fatty Acids 12 134 1,608

Glycerin 13 13 169
Hyaluronic acid 4 14 56
Sodium PCA 5 15 80
Ethyl Alcohol 5 50 250
Aloe barbadensis 6 100 600
Citric acid 7 234 1,638
Fragrance 9 12 108
Sorbic acid derivatives 10 30 300

Tocopherol 5 40 200
Phenoxyethenol 5 50 250
Disodium 5 60 300
Propylene 7 89 623
Polyester wool 9 80 720
Ultrasonic material 8 7688 61,504
USB PORT 13 356 4,628
Metal spray container 14 500 7,000

wires 14 200 2,800

chip 13 100 1,300
Nano spray straw 12 150 1,800

29
6.4 Physical Plant
TOP VIEW

Front View

30
31
6.5 Location Map

32
7. Financial Analysis

7.1 Start-up cost

Start Up Cost Amount
Purchase of raw materials 1,500

Supplies 1,150

Promotional Materials 2000

Contractors 5000

Total: 9,650

Current Assets

Cash 63,456
Non-Current Assets

Company Store 20,000

Equipment 19,500

Total non-current: 39,500

Total Start Up cost: 49,150

Capital: 112,606

33
 7.2 Projected Income Statement (3 years)

Apolymantiko
Income Statement
For the Year Ended November 25, 2019-2021
2019 2020 2021
Sales 349,999 499,999 589,900
Less: Cost of Goods Sold
95,700 112,567.70 167,890.78
Gross Margin 254,299 387,431.3 422,009.22
Less: Pre-Operating
Expense 5,000 --------------- -----------
Less: Operating Expense

Legal Expense 2,000 2,000 2,000

Rent 26,000 26,000 26,000

Supplies 8,900 9,600 8,900

Salaries 100,700 115,700 133,700

Promotional 400 400 400

Uniform Expense 1,088 1,088 1,088

Utilities 6,700 6,700 6,700

Depreciation 2,415.67 2,415.67 2,415.67

Total Operating Expense

153,203.67 163,903.67 181,203.67

Net Profit 101,095.33 223,527.63 240,805.55

Income Tax (32%) 32,350.50 71,528.84 77,057.77

Income After Tax 68,744.83 151,998.79 163.747.78

34
 7.3 Projected Balance Sheet (3 years)
Apolymantiko
Balance Sheet
November 2019-2021
2019 2020 2021
Assets
Current Assets:
Cash 118,820 160,880 220,901
Accounts Receivable 92,001 93,904 96,567
Prepaid Expenses 5,906 7,513 5,170

Inventory 989 10,601 11,985

Total Current Assets: 217,716 272,898 334,463

Property & Equipment 8,700 9,350 40,145

Goodwill 90,000 91,460 3,910
Total Assets: 316,416 373,708 378,518

Liabilities
Current Liabilities:
Accounts Payable 2,410 5,800 5,912
Accrued Expenses 1,570 2,541 1,662
Unearned Revenue 1,910 2,560 1,853
Total Current Liabilities: 5,890 10,901 9,427

Long-term debt 60,000 20,000 30,000

Other long-term liabilities 5,526 6,872 5,565
Total Liabilities: 71,416 37,773 44,992

Shareholder’s Equity
Equity Capital 290,000 290,000 290,000
Retained Earnings 3,790 14,265 35,340
Shareholder’s Equity 293,790 304,265 325,340
Total Liabilities & 365,206 342,038 370,332
Shareholder's Equity

35
7.4 Cash flow projection (3 years)
Apolymantiko
Cash Flow
November 2019-2021
2019 2020 2021
Operating Cash Flow
Net Earnings 101,095.33 223,527.63 240,805.55
Plus: Depreciation & Amortization 2,416 2,416 2,416

Less: Changes in Working Capital 1,890 1,702 775

Cash from Operations: 101,621 224,242 242,447

Investing Cash Flow

Investments in Property & 20,000 20,000 20,000
Equipment
Contractors 5000 5000 5000
Promotional Materials 2000 2000 2000
Cash from Investing: 27,000 27,000 27,000

Financing Cash Flow

Issuance (repayment) of debt 30,000 40,000 50,000
Issuance (repayment) of equity 145,000 -------- -------
Cash from Financing: 175,000 40,000 50,000

Net Increase (decrease) in Cash 256,621 399,242 437,447

Opening Cash Balance 145,890 167,971 181,210
Closing Cash Balance: 402,511 567,213 618,657

36
7.5 Break-even Analysis

Year 1: Total Fixed Cost

Breakeven Quantity (BEQ) =
Valuable Cost per Unit

(BEQ)= 153,203.67 / 150-50

(BEQ)= 153,203.67 / 100
(BEQ)= 1,532 units

Year 2: Total Fixed Cost

Breakeven Quantity (BEQ) =
Valuable Cost per Unit

(BEQ)= 163,903.67/ 150-50

(BEQ)= 163,903.67/ 100
(BEQ)= 1,639 units

Year 3:
Total Fixed Cost
Breakeven Quantity (BEQ) =
Valuable Cost per Unit

(BEQ)= 181,203.67/ 150-50

(BEQ)= 181,203.67/ 100
(BEQ)= 1,812 units

37
 8. Assessment of Risk and Exit Strategy
8.1 Assessment of Risk
Risk Consequences Impact
Staff Absence Disruption of company, Delay
product and delivery progress.

Operational Risk Technical problems and Impact the business in terms

physical damage that may of money, time and reputation
affect physical business

Security Fraud Risk Company details and private Identity theft and payment
documents will be hacked. fraud illustrate how this type of
risk is growing for businesses.

Financial Risk Involve credit extended to Lose money from consumer

customers or your own
company's debt load. Interest
rate fluctuations can also be a
threat.
Operation Risk Amount of competition in the Broken equipment inefficient
market storages and facilities.

Economic risk Due to Covid-19 virus less Financial Risk

people are going out

38
8.2 Exit Strategy

The owners of Apolymantiko Company will exit this endeavor after they have created
a flourishing business that could be sold for a substantial profit and/or as a franchise that
could serve rural communities across the country. It is the owners’ intention to run this
business until they are ready to retire or have decided to sell the business
and start another.

In the event the proposed plan is not successful the owners will implement necessary
measures to exit the business endeavor with minimal damage to the owners and
investors. All equipment and merchandise will be sold to cover any outstanding
debts. Any remaining debt will be paid by the owners in the form of monthly payments
until all debts are paid in full. Definitions of “successful” and time limits for achieving
milestones have been included in the owners’ partnership agreement.

The success of the business will be monitored monthly in the first year and quarterly in
subsequent years. The owners are aware that it usually takes new businesses three
years to start turning a profit and that the business could operate at a loss during that
time. The owners will keep this in mind when evaluating the state of the business, and
make adjustments when possible to keep the business running with a positive cash flow.

Acceptable loss has been determined; if the business exceeds this amount and is
unable to compensate the owners, we will begin the process of closing the business and
paying back debt.

39
9. Time Table

Apolymantiko GANTT
CHART
 40

APPENDICES
Supporting Documents
Survey Questionnaire
1. Do you use Disinfectants?

Yes

No

2. How often do you use Disinfectants?

Everyday

Once a week

Only when going on public places

Others _________

3. How much are you willing to spend for our apolymantikó Disinfectants ?

100php-200php

50php

4. Are you willing to but our Apolymantikó Disinfectant misting spray?

Yes

No

5. When are you willing to buy our products?

Everyday

Once a week

Once a month

Only when needed

 Apolymantiko

Disinfectant Company Tunasan, Muntinlupa, 1774 Metro Manila

Apolymantiko
 08/29/02
Loyola, Reylene
Muntinlupa
Victoria Emerald Muntinlupa

Loyola, Reylene

Victoria Emerald Muntinlupa

 Apolymantiko

Disinfectant Company

Tunasan, Muntinlupa, 1774 Metro Manila

 Sale Forecast

Per Bottle

Apolymantiko Isopropyl Alcohol

Months No. of Customers X Price Total

January 300 X 50 15,000

February 350 X 50 17,500

March 230 X 50 11,500

April 300 X 50 15,000

May 250 X 50 12,500

June 385 X 50 19,250

July 290 X 50 14,500

August 180 X 50 9,000

September 360 X 50 18,000

October 280 X 50 14,000

November 370 X 50 18,500

December 397 X 50 19,850

Total: 184,600.00
Per Bottle

Apolymantiko Lotion

Months No. of Customers X Price Total

January 310 X 50 15,500

February 340 X 50 17,000

March 350 X 50 17,500

April 360 X 50 18,000

May 370 X 50 18,500

June 385 X 50 19,250

July 390 X 50 19,500

August 380 X 50 19,000

September 400 X 50 20,000

October 460 X 50 23,000

November 470 X 50 23,500

December 497 X 50 24,850

Total: 212,100.00
Per Bottle

Apolymantiko Wipes

Months No. of Customers X Price Total

January 410 X 50 20,500

February 420 X 50 21,000

March 430 X 50 21,500

April 438 X 50 21,900

May 400 X 50 20,000

June 340 X 50 17,000

July 345 X 50 17,250

August 400 X 50 20,000

September 490 X 50 24,500

October 345 X 50 17,250

November 445 X 50 22,250

December 456 X 50 22,800

Total: 245,950.00
Per Box

Apolymantiko Disinfectant Misting Spray

Months No. of Customers X Price Total

January 510 X 50 25,500

February 420 X 50 21,000

March 430 X 50 21,500

April 538 X 50 26,900

May 400 X 50 20,000

June 340 X 50 17,000

July 545 X 50 27,250

August 400 X 50 20,000

September 590 X 50 29,500

October 545 X 50 27,250

November 445 X 50 22,250

December 556 X 50 27,800

Total: 285,950.00
 Total for Isopropyl Alcohol 184,600.00

Total for Lotion 212,100.00

Total for Wipes 245,950.00

Total for Misting Spray 285,950.00

Total: 928,600.00

Expense Schedule
RENT EXPENSE

2019 2020 2022

Month Deposit 2,000.00 47,000.00 47,000.00

Month Advance 3,000.00 7,000.00 40,000.00

5,000.00 54,000.00
Total:

Annual Rent Expense 54,000.00 40,000.00 47,000.00

 Utilities Expense

Month Total Annually

Meralco Bill 600 600 7,200.00

Maynilad Bill 500 500 6,000.00

Equipment Repair 1,000 1,000 12,000.00

Total: 25,000.00

Salary Schedule
Position Personnel Monthly Salary Annual Salary

Manager 1 5,000 60,000.00

Assistant Manager 1 4,000 48,000.00

Executive Manager 1 3,000 36,000.00

Finance 1 3,000 36,000.00

Staffs 5 3,600 43,200.00

Total: 223,200.00
Machinery and Equipment Schedule

2019 2020 2021

Opening Balance

Technology 40,000.00 20,000.00 10,000.00

Property Equipment 50,000.00 50,000.00 20,000.00

Total: 90,000.00 70,000.00 30,000.00

Capital Expenditures

Technology 200,000.00 50,000.00 40,000.00

Property Equipment 300,000.00 50,000.00 30,000.00

Total: 500,000.00 100,000.00 70,000.00

Resume