Muntinlupa National High School – Main

NBP Reservation, Poblacion, Muntinlupa City

Accountancy, Business and Management

Submitted By:

Loyola, Reylene Grace A.

Acido, Justine Yuri
Cabrera, Jelly Ann
Padero, Mark Angelohil
Bustillo, Rizaline
Capulong, Ernesto
Sumugod, Aeron
Gonzales, Sparky Jones
Reyes, Bryann Darrel
Gonzaga, Mark Ely
ICT-1203

Submitted to:

Mrs. Marivic Fernandez

Subject Teacher

February 15 2020
Executive Summary

Coronavirus disease (COVID-19) is an infectious disease caused by a newly

discovered coronavirus these days lots of people were going out despite of the (COVID-
19) and those people can’t assure their safety against the virus. People were wearing
facemask and face shield but it’s not enough to protect them against the virus because
we don’t even know what kind of surfaces are we touching. So our group decided to
engage in this industry to promote a high quality disinfectant spray and disinfectant
products. Apolymantiko the fine nature of the mist ensures it adheres to surfaces evenly
and envelopes objects uniformly. The spray will also come with a sanitizing agent that
keeps surfaces and objects germ- and contamination-free. Our business is intend to
help our customers to be safe against the virus using the Disinfectant misting spray
along with other new disinfectant products Alcohol and wipes etc. The purpose of our
product is targeted disinfection of inanimate surfaces to kill or irreversible inactivation of
pathogens to an extent which prevents subsequent infection transmission. 

Apolymantiko organized as partnership which is owned and managed by Ms.

Reylene Grace A. Loyola. , Ms. Jelly Ann Cabrera, Ms. Rizaline Bustillo, Mr. Justine
Acido, Mr. Mark Angelohil Padero, Mr Ernesto Capulong, Mr. Aeron Sumugod, Mr.
Bryann Darrel Reyes. And Mr. Sparky Jones Gonzales along with Mr. Mark Ely
Gonzaga. Our vision is to be known as most admired Filipino Fast-Moving Consumer
Goods Company serving the needs of Muntinlupa City. Our mission is to help the
customers’ needs against the virus and any bacteria whenever they inside our outside
the house our product will ensure their safety against the bad effect of the environment
that exist this year and the following years.

Apolymantiko key owners the Manager of Apolymantiko Ms. Reylene Grace A.

Loyola and his Assistant Manager is Mr. Justine Yuri Acido. We ensure that our
products and services will be budget friendly with the low price that can be offered with
our customers. Our employees will secure the Quality control, safety, and environmental
of our products and services.
 Apolymantiko offers its main product which is called the Disinfectant misting
spray. Our business location will be near at SM Muntinlupa Tunasan. We will establish
near the SM Tunasan due to its location and popularity of the place because lots of
people were passing everyday weekdays or weekend. And the location will be exact
and fitted to our budget. We aim to attain 20% market after 1 year of operation by
means of providing customers a Disinfectant products especially our disinfectant misting
spray and serving them with joy and gratitude. Apolymantiko target market are the
households and hospitals around Brgy. Tunasan Muntinlupa City.

Apolymantiko undergo in production process which is sterilizing all the

equipment’s that were going to use to make the disinfectants. The disinfectant misting
spray undergoes 5 trial before it will be use it is certified and safe to use. We use an
environmental friendly materials which can’t harm the health of our customers. Also in
our Disinfectant products we use a eco-friendly ingredients to ensure the safety of our
customers so we use a Isopropanol or Ethanol (Alcohol) are effective
disinfectants when used at a high enough concentration. Most cleaning products that
contain alcohol have at least a 70% solution, and hand sanitizers should contain at least
60% alcohol to be effective. Also for the scent we use a lavender and mint for relaxing
aroma of the disinfectant although some ingredients is harmful we attain the formula by
its perfect measure so it can’t harm the skin of our customers. As we advertise, we used
Social Media such as facebook and instagram, and by distributing flyers. Our business
is located at Tunasan Muntinlupa near sm although it’s a little bit crowded we ensure
the safety of our customers and always regulate the mandatory of wearing a mask and
face shield especially the social distancing.

For our startup expenses our raw materials cost ₱1,500 for our supplies we
cost ₱1,150, Promotional Materials ₱2000, Contractors ₱5000, Equipment ₱19,500
and and for other expenses it cost ₱350 which is total of ₱13,500 of startup expenses.
For our financial requirement it cost ₱200,650 total of requirements.
Table of Contents Page Number

1. Company Summary
Industry Overview ………………………………………………………… 1

Company Description …………………………………………………… 2

Goals and Objectives …………………………………………………….. 2

Mission and Vision and Value Statement ………………………………. 3

Company Ownership ……………………………………………….......... 4

2. Product and Service Analysis

Product/Service Description …………………………………………… 5

Unique Feature of Product/Service…………………………………… 5

Product/service packaging…………………………………………… 6

3. Market Analysis

Research method ……………………………………………………… 7

Market Segmentation………………………………………………….. 8

Industry Analysis using PESTEL…………………………………….. 9

Market Analysis using SWOT……………………………………….. 11

Competitors Analysis………………………………………………… 12

Market Share Analysis………………………………………………. 14

4. Marketing Plan

Targeting Strategy…………………………………………………. 15

Positioning Strategy………………………………………………. 17

Product/service Strategy…………………………………………. 17

Pricing Strategy……………………………………………………. 18

Distribution Strategy………………………………………………. 18

Promotion and Advertising Strategy…………………………….. 18

Sales Forecast…………………………………………………….. 19

5. Organizational Plan

Organizational Chart………………………………………………. 21

Roles and Responsibilities of management team…………….. 22

6. Production and Operations Plan

Description of company’s operation……………………………. 23

Production Process………………………………………………. 25

Machinery/equipment/tools/ingredients etc………………….. 29

Physical Plant…………………………………………………….. 30

Location Map…………………………………………………….. 32
7. Financial Analysis

Start-up cost………………………………………………………….. 33

Projected Income Statement (3 years)……………………………. 34

Projected Balance Sheet (3 years)…………………………………. 35

Cash flow projection (3 years)………………………………………. 36

Break-even Analysis………………………………………………….. 37

8. Assessment of Risk and Exit Strategy………………….

9. Time Table……………………………………………………….

10. Appendices

Supporting documents……………………………………………..

Computation for sales forecast……………………………………

Expense Schedule…………………………………………………

Salary Schedule……………………………………………………

Machinery and equipment schedule……………………………..

Resume……………………………………………………………..
1. Company Summary
1.1 Industry Overview

Disinfectants: Enabling the Ultimate Hygienic Environment that Looks

Healthy and Feels Better The global Disinfectant Products market is forecasted
to reach USD 30.11 Billion by 2027, according to a new report by Reports and
Data. The market for disinfectant products is growing due to the increase in the
number of hospital-acquired infections, and also growth in contagious virus-
related diseases. The advancement in technology and awareness among the
public has led to an increase in the number of surgical operations, which in turn
is driving the demand for the market. Strict legislative guidelines, such as the
Affordable Care Act, have forced hospitals administrative to maintain clean
facilities. The recent outbreak of COVID-19 has led organizations to understand
the necessity for healthcare facility cleanliness and disinfection. The global
spending on healthcare is rising steadily. It was USD 7.8 trillion in 2017 or about
10% of GDP and USD 1,080 per capita. Development of alternatives of
disinfectant are also challenging the market growth. Innovative technologies are
being developed as a substitute to manual cleaning.

As the new Coronavirus disease (COVID-19) continue spreading Filipino

families and other aspects needs to be safety as the world become dangerous
from the virus people become more concern about their health environment as
well their family. Throughout the statement above the market of disinfectant
product is growing due to increasing number of hospital-acquired infections, and
also growth in contagious virus. So our group decided to engage in this industry
the new product called disinfectant misting spray and also our new products of
disinfectants to promote significance of Filipino everyday needs amidst COVID-
19 Virus.

1
1.2 Company Description

Apolymantiko is a manufacturer that provides high-quality and ecofriendly

disinfectant products and devices for disinfecting. We launched our business
last November 25 2020. Apolymantiko will be organized as partnership
which is own and manage by Ms. Reylene Grace A. Loyola , Ms. Jelly Ann
Cabrera, Ms. Rizaline Bustillo, Mr. Justine Acido, Mr. Mark Angelohil
Padero, Mr Ernesto Capulong, Mr. Aeron Sumugod, Mr. Bryann Darrel
Reyes. And Mr. Sparky Jones Gonzales along with Mr. Mark Ely Gonzaga.
Our company can be located at the Tunasan, Muntinlupa, 1774 Metro
Manila, Also you can contact our company at 09286924635 or you can
email our company at our gmail which is Apolymantiko@gmail.com and also
you can visit our website for further more information
www.apolymantiko@gmail.com . Apolymantiko target the citizens of Brgy.
Tunasan Muntinlupa city and also the hospital around Muntinlupa..

1.3 Goals and Objectives

Goals:
1. Increase efficiency of the business operation as a way to increase
productivity
2. Provide better customer service and improve employee training
3. To build enduring relationship with our clients and employee by creating
notable experiences professional care and products.

Objectives

1. To increase sales by 20% by year 2022.

2. To produce another branch worldwide by year 2025
3. Achieve sales goal of ₱190,000 during first year of operation.
4. Hire 6 new employees by December 2021

Mission
2
 Our mission is to serve the best products to our customers and Build the
best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis.

1.4 Mission/Vision/Value Statement

Mission Statement

“To ensure the safety of our employee and customers for better future”

Vision Statement

Apolymantiko will be the most admired Filipino Fast-Moving Consumer

Goods Company serving the needs of global consumers

Value Statement

We respect people, value diversity and are committed to equality. And we

strive for excellence through continuous improvement.

1.5 Company Ownership

Apolymantiko Company will start as a partnership owned by Reylene Grace

A. Loyola, Mark Angelohil Padero, Justine Yuri Acido, Ernesto Capulong, Sparky Jones
Gonzales, Jelly Ann Cabrera,Rizaline Bustillo, Bryann Darell Reyes, Mark Ely Gonzaga
and Aeron Sumugod. Owners will have a share of 20% in the starting capital of the
business. Reylene Grace Loyola and Rizaline Bustillo will focus on the production, Mark
Angelohil Padero will manage the marketing of products/services, Justine Yuri Acido will
handle the overall operations of the business. All partners earned their degree from the
Muntinlupa National High-School Main.

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As of November 25 2020

Name Title Number of Percentage of

Shares Ownership

Loyola, Reylene Grace A. Manager ₱16,500.00 16.5%

Assistant
Acido,Justine Yuri Manager ₱12,500.00 12.5%

Executive ₱12,500.00 12.5%

Padero, Mark Angelohil manager

Owner ₱12,500.00 12.5%

Cabrera, Jelly Ann

Owner ₱12,500.00 12.5%

Bustillo, Rizaline

Finance ₱12,500.00 12.5%

Gonzales, Sparky Jones

Staff
₱15,000.00 15%
Sumugod, Aeron
Staff
₱12,500.00 12.5%
Capulong, Ernesto

Reyes, Bryann Darrell Staff ₱12,500.00 12.5%

Staff
Gonzaga, Mark Ely ₱12,500.00 12.5%

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2. Product and Service Analysis

2.1 Product /Service Description

Apolymantiko offers different kinds of high-quality and eco-friendly disinfectants
and convenient devices that can used in disinfecting. In our disinfectant
Apolymantiko sanitizers, wipes, lotion and Alcohol we use eco-friendly materials like
3 1/2 ounces distilled water, 12 ounces 95% ethyl alcohol, 1/2 teaspoon hydrogen
peroxide, 30-45 drops essential oils the essential oils we use in our product are
lavender and mint scent for relaxing aroma, so that product will be eco-friendly and
relaxing to use for our customers. In our disinfectant misting spray we offer 1 year
warranty for our customers. Apolymantiko is worth for purchasing because it is very
highly recommend at any age with benefits of disinfectant it can protect you from 24
hours using the disinfectant lotion, disinfectant lotion can help you to prevent 99.9%
of virus and germs also with our disinfectant misting spray that can help you to
disinfect your things it is convenient to use you can use either battery our can charge
it too. Our aim is to provide good customer service to create value for customers
and to build and reconnect a good relationship to capture value from them in return.
We won’t just try our best we are going to do our best in order to provide a good
trustful products in order to help our customers to eliminate and to prevent the
spread of germs that may cause illness. 

2.2 Unique Feature of Product/Service

Disinfecting products is very important especially in our daily needs this

day. But our Disinfection products is much more capable in doing and preventing virus
and germs that cause illnesses. Among with the ingredients we sure that our ingredients
is eco-friendly with our customers so that they can use it with their babies it is to
convenient to use. When it comes to the disinfectant misting spray we design it as a
convenient and easy to carry and long lasting to use also you can use it with battery or
charge it, it also have Bluetooth so if the misting spray got lost their cellphone can easily
tract it. Also their cellphone can capable tract and know if the misting spray is running

5
out of disinfectant formula or running out of battery. Our future or possible customers
doesn’t have any negative feedback within our product because our product is good and
reliable to use.

2.3 Product/service packaging

In the packaging, the company provides a bottles for alcohol and lotion the
bottles has a different sizes each bottles contain 60 ml to 500 ml according to their
bottle sizes. Also it comes with a small and medium box for wipes. Also we use a large
box for packaging the device the disinfectant misting spray.
 6

3. Market Analysis

3.1 Research method

Our team decided to conduct a survey to know whether our product’s quality is
enough to meet the expectation of the possible customers.

During the research phase, the researchers provided various ways to test the
product in the market. The researchers conducted a survey to the residents in
 Barangay Tunasan Muntinlupa City. The researcher ask them if the product is worth
buying and if it has an incredible features and it will be effective that can satisfy their
needs. There are over 11,686 households residents in Baranagy Tunasan,
Muntinlupa City that can avail or buy the product which is Apolymantiko
Disinfectants. This product is very affordable in our target market, mostly Social
class of Working, Lower Middle, and Upper Middle class-Adults (30-60 years old)
Teens (13-24 years old) Kids (6-12 years old) and both female and male can avail
the product.

Some of the respondents agree of making some improvements by adding

more different scents in our disinfectants. And they also suggest if we make some
colognes too so we decided to make disinfectant colognes. And also improving our
disinfectant misting spray they disagree because it is worth buying or trying the
7
disinfectant misting spray. In terms of using and convenient of the products, the
respondents said that our product is worth buying because it is effective, eco-friendly
and convenient to use.

3.2 Market Segmentation

Geographic

 Apolymantiko targets the household in Barangay Tunasan,

Muntinlupa City.
 Apolymantiko is expected to be partner for supplying disinfectants in
hospitals around Muntinlupa City.
 Apolymantiko is expected to be in demand this year because lots of
people going out for their work despite of Covid-19 virus especially
to the citizens around Barangay Tunasan, Muntinlupa City.

Demographic

 Social class of Working, Lower Middle, Upper Middle class-Adults

(30-60 years old) Teens (13-24 years old) Kids (6-12 years old).
 Target are both genders single or married.
  Target occupation office workers, public health workers, public
servants, and students.
 Target citizens with income or allowance of Php 150 to Php 5000
and above.

Psychographic

 Suited for customers that concern with their health lifestyle.

 Suited for customers that is good saver and budget friendly.
 Suited for customers that enjoying going out and going everywhere
with the hobbies of travel goals and vacations.
 Suited for customers that values family bonds with their health.

Behavioural
8
 Citizen who are price sensitive in terms of spending for basic needs.
 Citizen that gives a pure loyalty for the brand.
 Citizen that finding lots of benefits in the products.

3.3 Industry Analysis using PESTEL

POLITICAL FACTORS

 Apolymantiko has a recognition of importance of clear regulations.

 Growing political focus and pressure on healthcare
 Apolymantiko will follow all the regulation and vicinity. Getting
business permit and pay taxes
 Apolymantiko will follow the health regulations and be secure with
the health protocols.

ECONOMIC FACTORS

 Inflation rate greatly affect how our business operate.

 Emerging as new economic paradigm
 Above average growth.
SOCIAL FACTORS

 Growing consumer power

 The safety and health of the society is continuously changing
because of COVID-19 VIRUS so mostly of the customers are
seeking for new and affordable disinfectants that is very effective
and highly recommended
 Changing consumer habits.

TECHNOLOGICAL FACTORS

 More sophisticated Testing methods

 Increased market connectivity
 Growing connectivity through social media with our customers

LEGAL FACTORS
9
 Apolymantiko regulatory frameworks in development
 Apolymantiko will retain all the right related to the business going
through the patented process

ENVIRONMENTAL FACTOR

 The environment are constantly changing because of the existing

COVID-19 virus and it surely will affect the business with high
demand because people nowadays hoarding disinfectants because
of the virus.
 3.4 Market Analysis using SWOT
10

Green Cross ALCOPLUS DETTOL PURELL BIOGENIC Apolymantiko

STRENGHT

Offers variety Strategic Offers variety Offers Strategic Cheaper price

of cleaning Location of cleaning variety of location Strategic
products Cheaper products cleaning cheaper location
Strategic price Friendly products price Friendly staff
Location employees Strategic High-quality of
location disinfectants
WEAKNESS

Some of Low quality All of their All of their Low quality Offer few
products are of products is products of variety of
expensive disinfectants expensive is highly disinfectants products
Only offers expensive Only offer
low variety one variety
of products of product.
 THREATS OPPORTUNITY Lots of Potential Demand for Foreign Offered with Potential for
people exposure the products people line in exposure
offered to buy are growing like this today’s Can boost
the products. and other product. trend appeal with
disinfectant high quality
seize on this products

Best quality They sell Best quality Best Cheaper Affordable ,

of products their product of products quality of product that convenient and
that is in the and materials materials they can sell budget friendly
available market with worldwide product near the with high
nationwide. cheap price that can market. quality of
be offer in products.
3.5 Competitors Analysis market

Dettol Biogenic Green Cross Apolymantiko

Target Market People who Biogenic 100,000 Social class of Working,

secure for their target moms people
in Lower Middle, Upper

health to buy age 30 to 49 upper socio- Middle class-Adults (30-

economic
their basic years old, of 60 years old) Teens (13-
households
needs. the C and 24 years old) Kids (6-12
with children
D market, years old).
under 17,
maybe renting Target are both genders
which we
or owns a believe will
single or married.
house, most provide a high- Target occupation office
likely living in value audience  workers, public health
urban and key to our workers, public
cities commercial servants, and students.
nationwide. partners and

On average a pharmacy
network,”
household
 size of about
five.
Product/Service Selling different Selling few Selling Selling different kinds of
strategies types of types of variety of disinfectants like lotion
cleaning products products. disinfectants and
products devices that are used to
disinfects
Pricing Strategies Dettol's 60-ml Affordable Greencross Li -Affordable Cost-based
antiseptic liquid price ranging mited will focus pricing

are available at from on setting the

list price, credit
less than Rs 60-100
terms,
100 and 60-ml pesos
payment
antiseptic liquid depending on
period and
with higher the product.
discounts.
concentration of
disinfectant is
priced as high
as Rs. 3000. 
Distribution Distributes all its Distributes all Distributes all i
strategies products its products its products
through its through its through its
common distribu common distri common distr
tion channel, bution channel ibution
channel
Promotion Dettol spends Biogenic Green Apolymantiko spends
strategies heavily on spends cross spends heavily on
advertisement promotion heavily on advertisement. It uses
through social advertisemen paid medias of
media t communication like
platforms radio Ads, TV ads and
print Ads as a part of
its marketing mix promot
ional strategy. on its
brand building.

3.6 Market Share Analysis

13

 Number of prospects in the target market     5000 Families

 Frequency of purchase per year             20 times

 Total number of purchase per year           100,000 times

 Average payment per purchase              Php.150

 Projected total sales per year                15,000,000

 Percentage the firm can attain               20%

 The Firm’s Market Share                 3,000,000

     There are 11,686 households residents in Barangay Tunasan, Muntinlupa City, only
5,000 families have an allowance of Php 150.00 and afford to buy Apolymantiko
Disinfectants. Based on the survey, the average purchase per year is 20 times and the
prospective market is willing to buy at least Php 50.00 for disinfectants basic needs. The
firm would like to attain 20% market share.

Dettol Green cross

Biogenic Apolymantiko

14
Others

The graph above shows the market share of the existing firms in the Barangay
Tunasan, Muntinlupa City. Public Market got the highest market share of 30%. Green
Cross got 16%, followed by Biogenic with 15% market share. Others disinfectants
products got 10%. And the very competitive company Apolymantiko got 20% of market
share.
4. Marketing Plan

Introduction
Apolymantiko will offer its main product Disinfectant Misting Spray. The
unique characteristic and features of our product device that can capable of doing
Bluetooth connection that smartphone can manipulate and tract the disinfectant misting
spray and also it can manage too if the disinfectant misting spray is low battery. Also
you can use the device by charging it or using batteries. It is long lasting endurance that
can be used up to 24 hours. We also offer some products of lotions, alcohol and wipes
the ingredients and materials that are used in making the product is eco-friendly and no
harm for the health of our customers. The product is convenient budget friendly and
attainable by everyone due to its affordable price, Php50-Php150 depending in the
product that the customer will buy.

Our business location will be near at SM Tunasan, Muntinlupa City. We will

establish our business near at the SM supermall of Tunasan due to its location
popularity and also because of the COVID-19 people were going at the mall to buy their
basic needs and also with people passing by everyday approximately 1200 a day,
assuming to be 8400 a week with number of competitors. Also its location is near the
Beato-Cauilan Hospital so we can supply disinfectants to the hospital.

Apolymantiko aim to attain 20% market share after 2 years of operation by

means of providing customers their basic needs especially against the threat of COVID-
19 Virus. Giving them convenient and attainable service as well as ensuring their safety
against the threat of any germs and viruses.

4.1 Targeting Strategy

Apolymantiko targets the residents 15

around the vicinity of Barangay Tunasan,
Muntinlupa City with at least Php 150.00-Php.5000 as their daily income Customers
with occupation of office workers, public health workers, public servants, and students
both female and male that can access to a computer or any social media platforms.
Who are fond of basic needs and looking for a new presentation of a new product to
satisfy their daily needs especially in ensuring the safety of health of their families
around the area of Barangay Tunasan, Muntinlupa City.

Apolymantiko serves the customers who are very secure and picky with their
trustful brands that can ensure their family safety in the base of disinfectants. The
offering to their target market will be creating a unique disinfectants effective and
convenient to use.

Logical PTM of Apolymantiko Disinfectants

Age: Adults (30-60 years old) Teens (13-24 years old) Kids (6-12 years old).

Sex: Male/Female

Income: C, D, E

Civil Status: Single/Married

Occupation/Education: Elementary, High School, College, office workers, public health

workers, public servants,

Profession: Employed/Unemployed

Psychographics: Suited for customers that enjoying going out and going everywhere
with the hobbies of travel goals and vacations. Suited for customers that values family
bonds with their health.

Location: Urban

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Benefits Desired: Convenient and effective disinfectants with long lasting fragrance and
protection up to 24 hours. And device that comes up with Bluetooth and nano spray that
can help spread the disinfectant all around.
4.2 Positioning Strategy

It is the desire for Apolymantiko Company to be known in customer’s mind as

Company that provides good and high quality and convenient disinfectants and device
that can be used in disinfecting for an inexpensive price because Apolymantiko
disinfectants can be made to provide safety, cleanliness and healthy satisfaction to the
customer. Also Apolymantiko desires to be top most Muntinlupa high quality
disinfectants and to be most famous disinfectants manufacturer. Apolymantiko also
wants to be recognized nationwide as the top most high quality disinfectants and
hopefully leading to Customers loyalty.

4.3 Product/Service Strategy

The Disinfectant Misting spray and other products is a product that

Apolymantiko Company wants to explore in the market industry, the company created a
product logo so that the costumer can easily identify the product for sale. The
Apolymantiko Disnfectant Misting spray is made of machine pumping mechanism with
nano spray that helps the disinfectant spread further it also have a ultra violet ray that
can scan the germs within the area or the thing also it comes up with the Bluetooth that
can detect and tract the misting spray. The other products of Apolymantiko contains
herbs, essential oils, isopropyl alcohol and other moisturizer that good in our body that
can maintain up to 24 hours. The Apolymantiko is affordable for a costumer because it
is cheap depending to the variant of the product and the effectiveness is long lasting
with no any chemicals that can harm the health of the customers.
4.4 Pricing Strategy
The Apolymantiko Company will
17use cost-based pricing in setting prices for
the products and for Disinfectant Misting Spray. This strategy is based on the cost of
producing, distributing and promoting the product.
Apolymantiko disinfectants pricing varies from the cost of the ingredients
and materials that is needed to form and make the products product or in short it is a
cost-based strategy, the marketer are going to set our price in such a way that our
products has competitive advantage over other similar products. They will offer also a
quantity discounts and seasonal discounts as the business go up attract more buyers
but it doesn’t mean that they will lose their business thus it will make the product
purchased more lucrative (profitable). The price will constantly fell at only for Php50 for
medium size bottle and box of lotion, wipes, and alcohol Php60 for large bottle and box
of wipes, lotion, and alcohol and for the small size it will Php25. And Php150 for the
disinfectant Misting Spray.

4.5 Distribution Strategy

Apolymantiko Company located near the SM supermalls Tunasan,
Muntinlupa City it will be operate around 7:00 in the morning up to 10:00 pm daily from
Monday to Sunday. Apolymantiko will implement too in online selling to easily access
more people who wants to buy our product. Also we implement supplying Hospitals,
Malls and Pharmacy around Muntinlupa with our disinfectants also the barangay halls
and health centers. To attract our desired customers, we will also be displaying a logo
of Apolymantiko outside the store and in our online page and website. In this case, our
online page and store may catch the attention of our customers and raise their curiosity
so that they will either visit our store or order online to try our product.

4.6 Promotion and Advertising Strategy

Apolymantiko is a new Business company that make and supplies
Disinfectants that located near the SM supermalls Tunasan, Muntinlupa City. To make
our business more popular Apolymantiko spends heavily in making the website and
facebook page to promote our products we also make digital flyers and ads through
facebook that contains uses and guidelines of our product. , and information about the
business and product itself. In this days it is hard to distribute flyers because of the
spread of COVID-19 so we decide to make a digital small billboard that can promote our
18
products it will display with a permit in any malls and pharmacy. This is our path way to
promote our product easily and effectively.
 4.7 Sales Forecasts
CLASSIC
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
17,000

17,890

19,000

19,900

20,000

10,000

16,000

18,900

15,602

12,900

20,000

16,908
Per Boxes of

Total: Php: 204,100.00

Per Boxes of Misting spray

Apolymantiko Lotion
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
8,500

7,800

7,899

6,000

8,900

5,602

10,000

6,908
9,500

9,900

6,900

2,900
Total: Php: 90,809.00
bottles

Apolymantiko Ispropyl Alcohol

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
8,500

8,800

9,000

4,900

5,602

3,000

4,908
7,500

8,900

8,900

10,899

5,900
Per Boxes of

Total: Php 80,909.00

bottles

JAN FEB MAR APR MAY JUN

19 JUL AUG SEP OCT NOV DEC
 10,500

11,500

8,900

5,900

15,602

5,900

13,000

14,908
8,800

4,899

9,000

4,900
Per Boxes of

Apolymantiko Wet Wipes

bottles

Total: Php: 113,809.00

Total for Classic Misting Spray: Php 204,100.00

Total for Apolymantiko Disinfectant Lotion: Php 90,809.00
Total for Apolymantiko Ispropyl Alcohol: Php 80,909.00
Total for Apolymantiko Wet Wipes: Php 113,809.00
Total: Php 489,627.00

5. Organizational Plan
20
5.1 Organizational Chart
5.2 Roles and Responsibility of Management

The management team is the group of21individuals that operate at the higher
levels of an organization and have day-to-day responsibility for managing other
individuals and maintaining responsibility for key business functions. The management
initiates regular planning activities, including the production and regular updating of a
strategic plan to ensure that the agency maintains its focus on providing high quality
services to service users.

Owners:
Cabrera, Jelly Ann
Bustillo, Rizaline
 Responsible for the growth, stability, direction and daily operation of
the business.
 Meeting with service vendors or product suppliers to facilitate delivery.
Manager:
Loyola, Reylene Grace A.

 Supervise and lead a company's operations and employees.

 Planner

 Organizer

 Performing a range of tasks to ensure company productivity and efficiency

including implementing business strategies, evaluating company performances,
and supervising employees.
Assistant Manager:
Acido, Justine Yuri
 Helps a manager keep a company or store running smoothly by taking on some
managerial tasks, such as overseeing employees or providing customer
service. Assistant Managers can work in corporate or retail settings.
 Excellent communication and interpersonal skills.
 Strong customer service skills.
 Detail oriented and highly organized.

22
Executive Manager:
Padero, Mark Angelohil

 Defines the vision and goals of his department, or the entire company and

organization.

 He does this by implementing policies and procedures, and by establishing

budgets.  also oversee personnel decisions, such as hiring and firing, and also
compensation
Finance:
Gonzales, Sparky Jones
 Responsible for acquiring funds for the firm, managing funds within the firm, and
planning for the expenditure of funds on various assets.
Staffs:
Sumugod, Aeron
Reyes, Bryann Darrel
Gonzaga, Mark Ely

 Serve the line managers of the organization in an advisory or support capacity by

providing them with information and advice. 
  Strive hard to deliver their level best and achieve the assigned targets within the
stipulated time frame.
 Packaging the products
 Deliver the products.

6. Production and Operations Plan

6.1 Description of company’s operation

Apolymantiko is considered as a unique product in the market by which this

product is very affordable, effective and convenient. Apolymantiko Company store can
locate near the SM supermalls Tunasan, Muntinlupa City. We also operating an online
selling of the product through lazada and shoppee. To deliver our products through

23
online we calculate estimated shipping charges, then wrapping the box with our
packaging and printing the logo of our company with a pamphlet inside. Also before we
deliver the product to our loyal customers we also check the products if it is defective or
not. Speaking of COVID-19 we also disinfect the box before handling it with the
deliverer. In our face to face contact with the customers we secure the safety with
precautions the social distancing within the stores and mandatory wearing of face
shields and face masks. Before giving the product that customer purchased we disinfect
it first. Our company also offers Customer service to meet the expectations of the
customers so that they are satisfied with the outcome. These services are also available
to understand the queries of the customers and ensure that they enjoy a cost-effective
experience after purchasing any product from the respective company.
Customer wants, needs, desires, and preferences are internal influences that
drive purchasing decisions. So our company decides to make a video the demonstrating
the uses of our products especially the disinfectant misting spray customers this days
finding a better solution to exterminate the germs and virus in their everyday life so in
our promoting video or demonstrating video we also mention the benefits of our
products and the ingredients that we used in the making of our product. Because
customers make buying decisions based on their gender, age, location, education level,
and family, among many other factors. Our products is for everyone so at any age or
gender anyone can purchase with the price of our product is budget friendly effective
and convenient.

Apolymantiko products is budget friendly and everyone can afford it our price
varies from Php50 to Php150 depending on the size of the products unlike from other
products it is too expensive and less effective because our product disinfectants is 99%
tested the effectiveness against the harmful organisms. Only in cheaper price everyone
can afford high quality convenient disinfectants. For the quality of our products the
durability of the disinfectant misting spray is long lasting unlike from the other misting
spray our misting spray features Bluetooth tract, scanning and detecting also it is fast
charging also you can use a battery too. In our disinfectant it is 99% effective because
the 99% solution can kill the virus and the bacteria our disinfectant properties is stable
in both concentrated and diluted forms, Broad spectrum: should have a wide
 antimicrobial spectrum, Fast acting: should produce a rapid kill. Not affected by
environmental factors: should be active in the presence of organic matter sputum, and
compatible with soaps, detergents, and other chemicals encountered in use. The
relationship with our staff is grateful and competitive. Be a great customer. Think about
what you love about your customers and do the same for your suppliers. Timely
feedback and a good communication through our both suppliers and staffs. We are
good at making the best disinfectant like our tagline says we clean what others miss to
be more competitive we will do our best to make the best effective convenient
disinfectants nationwide.

6.2 Production Process

Ingredients/Materials that Step by Step Finished Product
are used Procedure
1. Apolymantiko Isopropyl
2. 3 1/2 ounces distilled Prepare all materials and Alcohol 99% Solution
water. ingredients. Get 1 bowl add
the 3 ½ ounces of distilled
3.
water then mix it with ½ dry
4. 12 ounces 99% herbs the herbs that we use
ethyl alcohol like Everclear. is for regulating the right
You can use other types amount of chemicals so
of alcohol, too. that it can’t harm the health.
So after mixing the two
1. 1/2 teaspoon ingredients mix the 12
hydrogen peroxide. ounces 99% ethyl alcohol it
is too high but the herbs will
the work for regulating it
1. 30-45 drops
after mixing it add the ½
essential oils as desired
hydrogen peroxide and
See Notes for
30.45 essential oils we use
recommended essential
lavender and mint.
oils.
Remember when mixing all
the chemical it must all be
½ of herbs dissolve.

50ML Bottle
60ML Bottle
70ML Bottle
Ingredients/Materials that Step by Step Finished Product
are used Procedure
25
Apolymantiko Disinfectant Lotion
4 teaspoon of Ceramides Ready a 1 bowl then
firstly add the 4
½ cups of Essential fatty teaspoon of ceramide
acids. then mix it with 4
teaspoons of glycerin
4 teaspoons of Glycerin, mix it well until it
glycols, and polyols. smoothen then set
aside it. Get another
2 ½ teaspoons of bowl and mix the 2 ½
Hyaluronic acid teaspoons of hyaluronic
acid with 3 ½ teaspoons
3 ½ teaspoons of Sodium of sodium pca set aside
PCA it. Mix the dry herbs with
95% cups of ethyl
½ dry herbs
alcohol. Next in the bowl
of ceramides add all the
3/2 95% cups of ethyl
ingredients and mix it up
alcohol
until all the ingredients
will smoothen. Then
lastly add it into the
bottle.
Ingredients/Materials that Step by Step Finished Product
are used Procedure
26
 First in one bowl mix the 3 Apolymantiko Disinfecting Wipes
3 ½ cups of Aloe ½ cups of Aloe
barbadensis (77.8%) barbadensis (77.8%) and 4
½ teaspoons of citric acid
4 ½ teaspoons of citric (77.8%), after mixing the
acid (77.8%), two ingredients mix the next
three ingredients ½
½ teaspoons of fragrance teaspoons of fragrance
(72.2%) (72.2%) ½ teaspoons of
sorbic acid
½ teaspoons of sorbic derivatives (63.0%) 5 ½
acid derivatives (63.0%) tocopherol
derivatives (63.0%) after
5 ½ tocopherol mixing the ingredients at the
derivatives (63.0%) last six ingredients mix it
well. After mixing the
½ glycerin (59.3%) ingredients add it on the pile
of polyester wool then let
1 ½ cups of the polyester wool soaked
phenoxyethanol (55.6%) with the mixture.

½ disodium
cocoamphodiacetate
(53.7%)

½ teaspoons of propylene
glycol 
½ ethy alcohol
Polyester wool
Ingredients/Materials that Step by Step Finished Product
27
are used Procedure
 Apolymantiko Disinfectant
ultrasonic oscillation We use ultrasonic Misting Spray
technology oscillation technology for
our misting spray because
USB to decompose water
into nano atomized water, so

Metal spray container that the skin can instantly

absorb. It makes your skin
moist at anytime and
Wires
anywhere. Next we program it
as a Bluetooth device we
Bluetooth device
connect it with Bluetooth
finally we added a chip that
Nano spray straw can stimulate fast charging
and long lasting energy. Packaging of the product

Chip

6.3 Machinery/equipment/tools/ingredients etc

Equipment Quantity 28 Price Total
distilled water 10 75 750
ethyl alcohol  30 86 2,580
Hydrogen peroxide. 5 45 225
essential oils 5 12 60
herbs 7 10 70
Ceramides 8 144 1,152
Essential Fatty Acids 12 134 1,608

Glycerin 13 13 169
Hyaluronic acid 4 14 56
Sodium PCA 5 15 80
Ethyl Alcohol 5 50 250
Aloe barbadensis 6 100 600
Citric acid 7 234 1,638
Fragrance 9 12 108
Sorbic acid derivatives 10 30 300

Tocopherol 5 40 200
Phenoxyethenol 5 50 250
Disodium 5 60 300
Propylene 7 89 623
Polyester wool 9 80 720
Ultrasonic material 8 7688 61,504
USB PORT 13 356 4,628
Metal spray container 14 500 7,000

wires 14 200 2,800

chip 13 100 1,300
Nano spray straw 12 150 1,800
6.4 Physical Plant
TOP VIEW

Front View
30
6.5 Location Map 31
7. Financial Analysis
32
7.1 Start-up cost
Start Up Cost Amount
Purchase of raw materials 1,500

Supplies 1,150

Promotional Materials 2000

Contractors 5000

Total: 9,650

Current Assets

Cash 63,456
Non-Current Assets

Company Store 20,000

Equipment 19,500

Total non-current: 39,500

Total Start Up cost: 49,150

Capital: 112,606

7.2 Projected Income Statement (3 years)

Apolymantiko
Income Statement
For the Year Ended November 25, 2019-2022
2019 2020 2022
Sales 349,999 499,999 589,900
Less: Cost of Goods Sold
95,700 112,567.70 167,890.78
Gross Margin 254,299 387,431.3 422,009.22
Less: Pre-Operating
Expense 5,000 --------------- -----------
Less: Operating Expense

Legal Expense 2,000 2,000 2,000

Rent 26,000 26,000 26,000

Supplies 8,900 9,600 8,900

Salaries 100,700 115,700 133,700

Promotional 400 400 400

Uniform Expense 1,088 1,088 1,088

Utilities 6,700 6,700 6,700

Depreciation 2,415.67 2,415.67 2,415.67

Total Operating Expense

153,203.67 163,903.67 181,203.67

Net Profit 101,095.33 223,527.63 240,805.55

Income Tax (32%) 32,350.50 71,528.84 77,057.77
 Income After Tax 68,744.83 151,998.79 163.747.78

7.3 Projected Balance Sheet (3 years)

Apolymantiko
Balance Sheet
November 2019-2022
2019 2020 2022
Assets
Current:
Cash:
Inventory
(raw materials)
Supplies
Promotional Materials

Contractors
Total current assets:
7.4 Cash flow projection (3 years)
7.5 Break-even Analysis
8. Assessment of Risk and Exit Strategy
9. Time Table
APPENDICES