Objections Sales Objections About Price and

Budget
1. It's too expensive. 1. "I'd love to unpack [product's] features
and how it can help with the issue of
[prospect problem] you shared with me."

2. There's no money. 2. I understand. Allow me to explain our

3. We don't have any budget left.
4. I need to use this budget somewhere
else.
5. I don't want to get stuck in a contract.
Objections
6. We're already working with another
vendor.
7. I'm locked into a contract with a
competitor.
8. I can get a cheaper version somewhere
else.
9. I'm happy with your competitor.
Objections
10. I'm not authorized to sign off on this
11. "There's too much going on right now."
other offerings that may be a better fit
for your current growth levels and
budget."
3. "Let's schedule a follow-up call for when
you expect funding to return. When do
you think that may be?"
4. "We had a customer with a similar issue,
but by purchasing [product] they were
actually able to increase their ROI (return
on investment/ monetary value of an
investment versus its cost.) and assign
some of their new revenue to other parts
of the budget."
5. I understand. Let's talk about some
different contract terms and payment
schedules that I can offer you. Perhaps
these would be a better fit."
About the Competition
6. "Why did you choose [vendor]? What's
working well? What's not? Allow me to
explain how [product] is different."
7. "How is your relationship with
[competitor]? Perhaps I can offer a
discount to make up for the cost of
switching over to work with us."
8. What are the points of differentiation
between [product] and your other
option? What gives you the most value
and support?"
9. "That's great. What components of the
product or relationship are you most
satisfied with? I'd love to learn more and
see how we may compare."
About Authority or Ability to Buy
10. "Who is the right person to speak to
regarding this purchase? Can you
redirect me to them, please?"
11. “I understand. What are some of your
competing priorities? I'd love to schedule a
follow-up call for when your calendar clears

12. "I'm not responsible for making these
decisions."
Objections
13. I've never heard of your company.
14. It's just not important right now.
15. "I don't see what your product could do
for me."
16. "I don't understand your product."
17. "I've heard complaints about you from
[company].
18. "Your product is too complicated."
19. "Your product doesn't have X feature,
and we need it."
20. "X is just a fad."
Objections
21. Click
22. I'm busy right now.
23. "I'm not interested."
up."
12. "Hi [Name], thanks for letting me know
you're not the right person to discuss this
with. Who on your team handles these types
of decisions? Can you introduce me to
them?"
About Need and trust
13."We're a company that sells ad space on
behalf of publishers like yourself. I'd love to
speak with you about your revenue model
and see if we can help."
14. "Tell me more about that. What are your
current priorities?"
15. Interesting. Can you share what specific
challenges you're facing right now? Perhaps
[product] presents a solution we have yet to
discuss."
16. "What aspects of the product are
confusing to you? I'd love to connect you to a
customer success technician or product
engineer to help you better understand how
we can help you."
17. "Thanks for sharing that feedback with
me. I'll pass it along to [relevant department].
While we're here, would you be interested in
hearing a few tips for improving your average
invoicing turnaround time?"
18. "What features are confusing to you?
Remember, our customer service team will
be available 'round-the-clock to help with
implementation."
19. "Have you checked out [partner or
conjoining product]? It's a good fit with ours
and can be used alongside it to solve for Y."
20. "I understand why you may think that.
Let's schedule a time for me to walk through
how our product helped some other
businesses like yours find success with X —
and why it's here to stay."
Brush-Offs/ lack of time
21. "Sorry, looks like we got disconnected!
Do you have a few minutes?"
22."I don't want to take up too much of your
time. Can we have a quick chat about your
challenges with X and how [product] may
help?"
23. I understand. Can we schedule a time for
a follow-up call? In the meantime, I can send

24. " "Just send me some information."
25. "How did you get my information?"
over some resources so you can learn more."
24. "I'd be happy to send you some materials,
but I want to make sure that they're relevant
to you. What are you interested in learning
about?"
25. "I came across your / my website in my
research and believe that [product] would be
a great fit for you."