The componential theory of creativity is a comprehensive model of the social and

psychological components necessary for an individual to produce creative

work. The theory is grounded in a definition of creativity as the production of ideas or
outcomes that are both novel and appropriate to some goal. (by Teresa Amabile in 1983) →
BALANCE BETWEEN INDIVIDUAL AND TEAM.

- Let people work on their own things for 20% of time, other 80% of time you
have to work on your project

3 elements of individual/team creativity:

+ Creativity skills
+ Expertise in a certain area that relevant
+ Task motivation

– CREATIVITY FEEDS INNOVATION –

the individual that feeds the organization

3 key ingredients for innovation: → keep on innovating to success

+ Resources (access to people with expertise, devices,...)
+ Organisational motivation (motivate other people to be creative,..)
+ Management practices (processes, procedures, policies, constructions,
rewards...)

The creativity of a person will be based on the issue itself, internal (motivated,
unmotivated, etc.) and external (are they in a supported environment, etc.) factors
- Aiming at efficiency will kill the place for creativity and can also kill the
organisation itself.
 Climate VS Culture

- Innovation culture is the work environment that leaders cultivate in order

to nurture unorthodox thinking and its application

- An innovative climate is a firm atmosphere that fosters and propagates

creative mechanisms to achieve its goals