Questions:

1. What are the key aspects of creativity and innovation? (4P’s – People, Process,
Product, Place)

PERSON: The person is the entrepreneur or the intrapreneur. The person is at the center
of any creative endeavor. They use their skills, the environment (or press), their creative
abilities and their motivation, to create the product. Creative abilities of an individual are not
easy to measure. But they are measureable. SparcIt has devised a method based on
Divergent Thinking (DT) model to measure one’s creative abilities. SparcIt’s unique feature is the use of
open-ended exercises and automated scoring. Kirton Adaptive Index (KAI) is another assessment that
uses a set of questionnaires to gauge one’s preference. One’s preferences are measured from adaptor
to an innovator.

PROCESS: The Process refers to the procedure used by the Person to develop the
Product. Please note that, the Process refers to the thought process rather than the
methodology. It is the way the person thinks when s/he is attempting to solve a problem or
create a new solution. An ideal assessment for understanding your thinking profile is
Foursight Thinking Profile where one’s preferences are shown to be a Clarifier, Ideator, Developer and
Implementer. Of course, one can be in more than one group.

PRODUCT: Product is built by the Person and is the result of the creative Process. It is the
new innovation. Product is probably the least studied factor in the field of creativity. They are
generally looked at as the outcome of the Process and the Person. There is also a debate on
the exact definition of the creative product. Current consensus dictates that the Product has
to be both novel and useful. In order to determine that, each organization sets up their own consensual
model approach where judgments are passed based on a group of experts.

PRESS: Press represents the environment and the climate in which the Person operates
and functions in, to create the Product. It refers to conditions conducive/prohibitive for
creativity. The Press includes (but not limited to): organizational culture, resources and best
practices. Teresa Amabile’s KEYS currently owned by Center for Creative Leadership is an
ideal assessment for gauging your organization’s inner creativity and innovativeness. This assessment
can also be used for organizational restructuring if needed.

2. How the mind works? Find which part of the brain works for creativity.
 The brain works like a big computer. It processes information that it receives from the
senses and body, and sends messages back to the body. But the brain can do much more
than a machine can: humans think and experience emotions with their brain, and it is the
root of human intelligence.
 The mind is brilliantly designed to set up routine patterns for all our experience. This is
because it is a self-organizing system.
  The mind, therefore, has a natural behavior of its own. We can, however, intervene so that
this natural behavior is used more effectively for our purposes. ( De Bono’s Mechanism of
Mind)

Which part of the brain works for creativity?

 The Right Hemisphere of the brain- Responsible for control of the left side of the
body, and is the more artistic and creative side of the brain while
 Left Hemisphere- Responsible for control of the right side of the body, and is the more
academic and logical side of the brain.

3. Creative Problem Solving and Creative Decision Making.

 Creative problem solving (CPS) is a way of solving problems or identifying
opportunities when conventional thinking has failed. It encourages you to find fresh
perspectives and come up with innovative solutions, so that you can formulate a plan to
overcome obstacles and reach your goals.
 CPS asks you to separate your "divergent" and "convergent" thinking as a way to do
this. Divergent Thinking is the process of generating lots of potential solutions and
possibilities, otherwise known as brainstorming. And Convergent Thinking involves
evaluating those options and choosing the most promising one. However, using them
simultaneously can result in unbalanced or biased decisions and can stifle idea generation.

THE FOUR STEPS OF CPS LEARNER’S MODEL:

1. CLARIFY (Explore the Vision) - Identify your goal, desire or challenge. This is a
crucial first step because it's easy to assume, incorrectly, that you know what the problem
is.
 2. Ideate (Explore the Ideas) - Generate ideas that answer the challenge questions you
identified in step 1. It can be tempting to consider solutions that you've tried before, as our
minds tend to return to habitual thinking patterns that stop us from producing new ideas.
3. Develop (Formulate Solutions) - This is the convergent stage of CPS, where you
begin to focus on evaluating all of your possible options and come up with solutions.
4. Implement (Formulate a Plan) - Once you've chosen the best solution, it's time to
develop a plan of action. Start by identifying resources and actions that will allow you to
implement your chosen solution.

Creative Decision-Making

Creativity plays vital role in the process of decision making so role of creativity and decision can
be explained with the help of following points

1. It helps to generate scientific way and modern approach to solve organizational

problem. It helps to innovate new technology and new production system because
without creativity innovation is impossible.
2. It helps to collect more information and evaluate them from different mathematical
and statistical tools. It helps to scan internal and external environment.
3. It helps to allocate organizational resources properly and scientifically.

4. Intellectual Property Law

Intellectual property law deals with the rules for securing and enforcing legal rights to
inventions, designs, and artistic works. Just as the law protects ownership of personal property
and real estate, so too does it protect the exclusive control of intangible assets. The purpose of
these laws is to give an incentive for people to develop creative works that benefit society, by
ensuring they can profit from their works without fear of misappropriation by others.

Four Types of IP Protection for Businesses:

Patents - grants property rights on an invention, allowing the patent holder to exclude others
from making, selling, or using the invention.

Trademarks - is a word, phrase, symbol, or design that distinguishes the source of products
(trademarks) or services (service marks) of one business from its competitors.
 Trade Secrets - is a formula, process, device, or other business information that companies
keep private to give them a business advantage over their competitors.

Copyrights - protect original works of authorship, such as literary works, music, dramatic
works, pantomimes and choreographic works, sculptural, pictorial, and graphic works, sound recordings,
artistic works, architectural works, and computer software.

Sources:

https://medium.com/sparcit-blog/4ps-of-creativity-what-are-they-8e639423f5a1

https://brainmadesimple.com/left-and-right-hemispheres/

https://www.mindtools.com/pages/article/creative-problem-solving.htm

https://www.scribd.com/document/336772530/What-is-the-Role-of-Creativity-in-Decision-Making

https://www.upcounsel.com/intellectual-property-protection