Name: _____________________________________________________ Date: _______

Marketing vocabulary
1 2 3
P P S
4 5
P R O F I L E U P M A R K E T

O N T

D E U
6 7
U L T F O R E C A S T

C I R A
8
T F A T C
9 10
M E T L E A T
11 12
I C R E B R A N D M B A

X Y U P U R
13
C R A N G E A D G

L C I G E
14 15
R E S E A R C H S E G M E N T

N T
16
G O O D S

17
M A R K E T S H A R E

18
L I F E C Y
Across 15. A group of customers of
4. Description of a typical similar age, income level and
customer social group
5. Something expensive 16. Things people buy for
compared to other products of their own use
the same type 17. The percentage of sales a
7. How much a company company has
thinks it will sell in a period 18. Length of time people
11. Alter a product or service continue to buy a product
to change the way that people Down
think about it 1. The combination of
13. Set of products made by a products that a company has to
company offer
14. Information about what 2. Start selling goods or
consumers want or need services in a new market
C L E
3. A market filled so
completely that no more
products can be added
6. Length of time people
continue to buy a product
8. A programme of
advertising activities over a
period, with particular aims
9. Introduction of a product
to the market
10. How much a company
wants to sell in a period
12. An amount of money
available for advertising during
a particular period