If_a_brand_had_a_reputation_for_unethical_labor_practices,_how_likely_wo

Serial_No Age Gender

uld_you_be_to_boycott_their_products?

1 25 1 5
2 21 1 4
3 25 1 4
4 22 1 5
5 25 1 4
6 20 1 4
7 18 1 5
8 18 1 4
9 22 1 5
10 21 1 5
11 20 0 4
12 20 0 5
13 20 0 3
14 23 0 5
15 20 0 5
16 21 0 4
17 19 0 4
18 24 0 3
19 21 0 4
20 24 0 5
21 22 1 2
22 23 1 5
23 21 1 5
24 18 1 4
25 23 1 3
26 19 1 4
27 18 1 5
28 24 1 3
29 22 1 4
30 19 1 5
31 25 0 5
32 25 0 5
33 25 0 2
34 22 0 5
35 22 0 4
36 22 0 4
37 22 0 4
38 23 0 5
39 23 0 5
40 20 0 5
41 22 1 3
42 21 1 4
43 20 1 5
44 22 1 4
45 20 1 5
46 21 1 4
47 21 1 4
48 19 1 3
49 21 1 1
50 22 1 4
51 23 0 5
52 23 0 5
53 22 0 5
54 24 0 5
55 18 0 1
56 24 0 4
57 24 0 5
58 18 0 3
59 23 0 5
60 19 0 5
61 25 1 3
62 23 1 4
63 22 1 4
64 18 1 4
65 21 1 3
66 20 1 4
67 20 1 4
68 24 1 5
69 22 1 5
70 21 1 5
71 19 0 4
72 23 0 4
73 19 0 2
74 25 0 2
75 19 0 2
76 18 0 5
77 25 0 5
78 25 0 5
79 22 0 3
80 24 0 3
To_what_extent_does_a_brand's_personality_or_values_align_with_your_ow
n_personality_or_values_when_considering_a_purchase?

2
4
2
3
4
3
5
1
3
4
5
4
5
3
2
4
4
3
4
5
4
3
3
5
3
3
1
5
2
3
2
3
4
3
4
2
2
2
3
2
3
4
2
3
5
2
4
5
1
4
3
2
4
5
3
3
4
2
4
5
5
4
3
2
4
5
2
2
2
3
3
3
2
5
3
4
5
2
3
2
c._How_much_would_you_be_willing_to_pay_as_a_premium_for_a_produc
t_from_a_brand_with_a_strong,_positive_image?
_(e.g.,_10%,_20%,_30%_more_than_a_similar_product_from_an_unknown_
brand)
5
4
3
4
4
4
4
4
5
2
5
4
3
4
5
4
4
5
4
5
4
2
2
1
4
3
5
5
3
5
3
3
3
3
3
3
3
4
5
5
5
5
3
2
4
4
3
2
4
5
4
5
4
4
5
4
3
3
1
3
3
3
3
3
5
3
3
3
4
5
5
4
5
3
2
1
4
5
3
4
a._How_much_more_would_you_be_willing_to_pay_for_a_product_that_is_
readily_available_compared_to_a_similar_product_that_is_frequently_out_of
_stock?_(e.g.,_5%,_10%,_15%_more)
2
2
2
1
1
1
1
1
1
1
2
1
2
1
2
1
1
1
1
1
1
1
2
1
3
1
1
1
2
1
2
2
1
2
3
2
1
1
1
2
1
1
1
2
1
1
2
2
1
1
2
1
2
1
1
2
1
2
1
1
1
2
1
1
1
1
2
1
1
1
2
2
2
2
2
1
1
1
2
2
If_a_product_you_wanted_was_temporarily_unavailable,_how_long_would_
you_be_willing_to_wait_for_it_to_become_available_again_before_consider
ing_an_alternative?_(e.g.,_1_week,_2_weeks,_1_month)
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
1
3
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
2
1
1
1
1
2
3
1
1
1
1
2
1
1
1
2
3
1
1
1
1
2
2
1
1
2
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
2
How_important_is_it_for_you_to_have_access_to_multiple_purchasing_cha
nnels_(online,_in-store,_etc.)_for_the_same_product?_(1_-
_Not_at_all_important_to_5_-_Extremely_important)
3
1
1
3
3
3
2
5
5
1
1
1
2
5
1
3
2
5
3
3
1
3
3
1
5
2
4
5
2
3
3
5
2
1
5
4
1
2
2
3
2
1
3
1
5
5
3
4
1
1
4
1
5
2
1
1
5
1
4
5
5
5
4
4
4
2
1
1
4
1
3
4
5
4
2
1
2
1
2
1
If_a_product_you_wanted_was_significantly_discounted_but_had_a_limited
_quantity_available,_how_likely_would_you_be_to_purchase_it_even_if_yo
u_didn't_need_it_immediately?_(1_-_Not_at_all_likely_to_5_-
_Extremely_likely)
4
5
5
4
5
3
4
5
3
4
4
4
4
4
5
4
4
5
4
5
4
3
4
4
4
4
5
5
4
4
4
4
4
4
3
3
4
4
5
4
5
4
4
5
4
4
4
4
5
4
5
4
4
4
4
3
4
3
4
4
4
5
4
5
3
3
4
5
3
4
4
4
4
4
4
4
4
3
3
3
How_much_more_would_you_be_willing_to_pay_for_a_product_with_supe
rior_quality_compared_to_a_lower-priced_but_lower-quality_alternative?
_(e.g.,_10%,_20%,_30%_more)
4
3
4
3
3
4
4
2
3
5
2
4
3
3
2
3
2
5
3
3
3
3
4
2
3
5
5
4
4
4
5
5
3
4
3
4
3
4
4
2
4
5
3
4
3
3
4
3
4
5
4
3
4
3
4
4
3
3
4
3
3
4
5
4
4
3
4
3
5
5
3
5
3
3
3
4
2
4
4
4
How_often_do_you_compare_prices_across_multiple_retailers_or_online_pl
atforms_before_making_a_purchase?_(1_-_Never_to_5_-_Always)

5
5
4
4
3
4
3
3
4
3
4
4
4
3
3
5
5
3
4
5
5
3
2
4
5
4
4
5
4
5
4
5
4
4
4
3
5
5
3
2
4
3
4
5
5
5
4
2
4
4
4
5
4
5
5
5
2
5
4
5
3
4
5
4
4
4
5
3
5
4
4
5
4
4
4
4
5
5
3
5