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    shahanablue
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    The document discusses business objectives and stakeholder objectives. It defines objectives as specific targets to be achieved, and notes that objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). It provides an example of SMART objectives for SAUDIA airline. It also defines stakeholders as individuals or groups with an interest in a business due to being affected by its activities and decisions, categorizing stakeholders as internal or external. Finally, it mentions that the document will discuss the objectives of social enterprises, internal and external stakeholders, and the public sector.

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    IGCSE BUSINESS STUDIES SLIDE FOR CHAPTER 5

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    The document discusses business objectives and stakeholder objectives. It defines objectives as specific targets to be achieved, and notes that objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). It provides an example of SMART objectives for SAUDIA airline. It also defines stakeholders as individuals or groups with an interest in a business due to being affected by its activities and decisions, categorizing stakeholders as internal or external. Finally, it mentions that the document will discuss the objectives of social enterprises, internal and external stakeholders, and the public sector.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views9 pages

    Chapter 5 Slides

    Uploaded by

    shahanablue
    The document discusses business objectives and stakeholder objectives. It defines objectives as specific targets to be achieved, and notes that objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). It provides an example of SMART objectives for SAUDIA airline. It also defines stakeholders as individuals or groups with an interest in a business due to being affected by its activities and decisions, categorizing stakeholders as internal or external. Finally, it mentions that the document will discuss the objectives of social enterprises, internal and external stakeholders, and the public sector.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Chapter 5

    Business Objectives and


    Stakeholder objectives
    Objective: Statement of a specific target to be
    achieved.

    Objectives should be clear, effective and SMART.


    Example of SMART (SAUDIA)
    What are the business objectives?
    What are the business objectives?
    Objectives of Social Enterprises
    Stakeholder
    • Stakeholder: individual or group who has an interest in a business
    because they are affected by its activities and decisions.

    • Two types of stakeholders: Internal and External


    Objectives of Internal and External
    Stakeholders
    Objectives of Public Sector

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