Create a Go-to-Market Plan

with Deirdre Breakenridge

Alpha Testing vs. Beta Testing

Alpha Testing Beta Testing (“soft launch”)

After a minimal viable product

Post alpha testing and prior to
Timing: (MVP) is established and three to
official product launch
six weeks

Internal company exerts who

expand features and functionality
Participants: Consumers and target market
of the product based on their
expertise

To assure accuracy before the

To learn the ease of use, preferred
beta testing phase and expand
Purpose: functionality and quality of the
the product features and
product
functionality

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