VOGUE LIMITED

GUEST
EXCLUSIVE
JISOO
STARS IN DIOR’S LADY 95.22

MODEL
BAG CAMPAIGN

ISSUE
BURGUNDY IRINA SHAYK GETS
WHAT SHE WANTS
EASYWAYS TO
STYLE IT

THE
GRAND
FASHION
 She’s 01
got the
LOOK Khy’s
Notes of
style
THE MAKEUP MOGULTALKS EXPANDING INTO
FASHION, MOTHERHOOD, AND MORE
A s the first of her family members to start a suc-
cessful brand (and become the second most-fol-
lowed woman on Instagram), Kylie Jenner is a testa-
ment to the power of business savvy in the age of the
internet. The reality star and beauty entrepreneur
beloved for her relatability and robust pout has al-
ways blazed her own trail, often with a handy assist
from her momager Kris, from launching lip kits at
the ripe age of 18 to defying all expectations and
becoming a widely-reported billionaire. Now,
she’s sort of charting new territory: designing
a clothing line—this time, all on her own.
(Jenner previously launched the fashion
brand Kendall & Kylie with her sister at
PacSun in 2013.) Her latest venture,
Khy, a riff on her nickname, is a
collection of affordable high-fash-
ion pieces that hopes to redefine
the modern wardrobe with inclu-
sive sizing and an accessible price
point, while offering a fresh take on
quiet luxury. Ahead of Khy’s offi-
cial launch, we talked with Jenner
about her eponymous label, trends
she avoids, and matching with her
daughter, Stormi.
“QUIET
LUXURY?”
Why did you decide to start a fashion line?
I felt like it was the perfect time [in my life]. I was having kids,
and it’s always been a dream of mine to have a fashion line,
especially one like this.
Is it different from or similar to helming a beauty brand?
You know what, it’s been really similar [so far]. For me, fashion
and beauty really go together. My makeup and hair are important
to every piece that I put on my body, and I really think it could
make or break a look. You can take a simple black dress or a sim-
ple faux leather mini to another level. I creative direct Kylie Cos-
metics, and I’ve been doing the same thing for Khy. I’ve learned
so much building brands, and I’ve never felt more confident than
I do now.
How did you get the nickname Khy?
I was actually called Kyles for the first half
of my life, and then somewhere during
my teenage years, it switched to Khy.
I think my friends gave that one to
me.
Your style at Paris Fashion Week
was something of a departure
from your usual looks. What
prompted the change?
I’m always changing my look. I like
to do themes. When I went to Par-
is, I wore a lot of beautiful dresses,
like [the] Bottega and [the] Schi-
aparelli, and people thought I was
changing my style. But I think my
real fans knew, oh no, she’s just
in Paris—she’s leaning in, she’s
having a moment. That’s what I’ve
been putting into Khy and the in-
spiration behind Khy the brand—
all of our drops are so different,
and I think people will be surprised
to see our next drop and all the
drops to come, because I am always
switching things up. I love trying
new things. But I can’t wait to go to
Paris again!
 VISU
BLACKPINK’S
JISOOAL
STARS IN DIOR’S LADY 95.22 BAG CAMPAIGN
DE bestTHE

SIG
B lackpink’s Jisoo is stepping into her latest role as the star of of
fashion
Dior’s campaign for their most recent bag, the Lady 95.22.
An ambassador for the brand since 2019, the global pop artist
was hailed as the “perfect personification” of the bag by Dior,
embodying the contemporary, sophisticated style.

N
The Lady 95.22 draws inspiration from Dior’s ever-iconic
Lady Dior, reinterpreting the bag’s classic lines to create
an ultra-contemporary, subtly curved silhouette that
celebrates Dior’s unique heritage. Bold and sophisti-
cated, the bag features the brand’s cannage pattern

TO
– an eternal Dior emblem – and two refined leather
handles that evoke Monsieur Dior’s lucky-charm
accessories with their punctuated “Dior” charms.
A crossbody strap allows the wearer to customize
their accessory, and the refined shape offers the
perfect balance between day and night.

OL
Photographed by Brigitte Lacombe, Jisoo per-
sonifies the essence of Dior in the Lady 95.22
campaign images. Both strong and sensitive, the
star poses in perfect harmony with the bag as
the spontaneous, intimate black-and-white shots
of the global icon unveil the purses’ powerful and
singular elegance.

This campaign marks not only a new chapter for Dior as they
unveil their Lady 95.22 but a new chapter for the global pop art-
ist as well as she steps into her new role as a fashion-focused
ambassador. The Lady 95.22 is an expression of the contem-
porary essence of Dior, paying homage to the classic roots of
the design but modernizing elements to guarantee a timeless
yet timely style.

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