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Incantation:
The Medium:
CODES
a. Symbolic Codes
The story takes place in a rural neighborhood, with a gloomy
Setting: night sky, because of the rain and thunderstorm.
The whole scene evoked a feeling of restlessness and urgency,
Mise en scene: because of how lightning and thunder as well as the rain poured
down heavily during the scene.
The actors were conveying fear and confusion as the mother
Acting: called out for help to them outside the house in front of the
porch.
The film's color was somber and dramatic, infused with very
Color: dimly lit lights. It was a fusion of crackling sudden bursts of
white colors because of the thunderstorm.
b. Technical Codes
The camerawork primarily focused on the overhead during the
sense with the mother, a wide shot in the beginning and moving
Camerawork: shots when the father and son were moving closer towards the
door.
The transitions are quick and fast. To showcase a sense of
Editing: emergency and the uneasiness the film wants to portray.
The music was compelling as it used the correct sound effects
Audio: for the thunderstorm, the rainstorm and the noise coming from
the television.
The light came from the front porch and the television, showing
Lighting: a typical middle-class Filipino family, and how it is showcased
in the film.
c. Written Codes
The subtitles cleverly portrayed hoe usually Filipinos text,
Printed language: with shortened words using numbers, which is usually termed as
“Jeje Typings”.
The dialogue ushered a unique way of showcasing the importance
of having your number as your identity. It cleverly presented
how each character has a specific identity based on their phone
Spoken language: number and how it was repeatedly emphasized, making it more
heavily implied. The way each sentence was prolonged because of
the phone numbers as names, became a vital part of how the
dialogue went for each character.
CONVENTIONS
The advertisement presented a unique way of still being
a. Form Conventions: informative yet captivating, a usual format for a lot of
Filipino advertisements.
The story was unique as the storyline showcased how the
characters gradually developed confusion to fear. The events
b. Story Conventions: also shaped how the audience felt regarding the story it wanted
to convey.
The theme revolved around thriller and drama, where the usual
c. Genre Conventions: dim lights, and emotional characters were present. It was unique
yet perceivable due to the classic elements it had.
The message of the film was about the support for sim
registration. The Sim registration’s primary goal is to prevent
scammers from scamming other people, that’s why the scenario and
the storyline in the film were about being wary.