Professional Documents
Culture Documents
Advertising
When a company wants to increase the sales of a product, it will usually advertise. An advertisement
(6)………. us what products are available and it also (7)………. us to buy a particular product.
Today’s television advertisements (8)………. millions of people, but the first forms of advertising were
much more local. Market traders shouted out what they had for sale and large signs (9)……….
displayed outside shops. Modern advertising began about 150 years ago, (10)………. factories started
producing goods (11)………. large quantities. Before long, advertisements for a wide (12)………. of
products appeared in national newspapers.
Nowadays, we see many different (13)………. of advertisements. They can appear on the sides of
vehicles and on the clothes we wear as well as on television and radio. But the (14)………. of all
advertisements is the same. They try to (15)………. our attention and get us to buy a particular product.
16 On the first evening, the writer watched the sun set behind the mountains.
17 Ferries used to be the only way of crossing from one island to another.
18 It is necessary to reserve a place on a boat 24 hours before it leaves.
19 The boats hold up to five people.
20 The passengers in the boat saw some places where people no longer live.
21 The fisherman in the boat caught some fish for the passengers.
22 It is possible to see some of the original fishermen's huts in the museum.
23 The museum is open at weekends every day of the year.
24 There are fewer farms now than there were 30 years ago.
25 You need to change planes to fly from Oslo to the Lofoten Islands.
Restaurant Manager
Laura Davy has been the manager at Quinto’s restaurant since 2001. Quinto’s is a popular restaurant
and often has as many as 500 customers in one evening. It is a big business to run but Davy says she
can’t imagine doing anything else.
Restaurant work was not what she intended to do. She started studying music at university but then
left to work in a restaurant. ‘My family didn’t agree with my choice but it was very clear to me that was
what I wanted to do.’ She did a bit of everything and learnt quickly. She started training as a chef but
soon realized she was better at restaurant management.
Davy now divides her time between the restaurant floor and the office. She sometimes regrets
spending so much time in the office and misses being with customers. ‘I have to arrive at the office
very early. There are always a lot of kitchen supplies to order and bills to pay before meeting staff. If I
have a really busy day in the office, I leave around 7, just before people arrive in the restaurant.’
Davy manages about 140 staff and knows how important they are to the business. ‘I don’t have
happy customers without good staff.’ She sometimes employs the wrong people but believes that
making mistakes is the only way to learn. ‘I’ve succeeded in building up a good team.’ However, staff
sometimes leave Quito’s to work in other restaurants or travel abroad. Davy accepts that she cannot
always keep staff. ‘If they’ve already made their decision, there’s no point saying anything. But if they
come back at a later date, I’m happy to reemploy them.’
A WRITING
PART 1:
Your English friend wants to buy a new mobile phone but isn’t sure which one to get.
Write an email to your friend. In your email, you should
• offer to go shopping with your friend to help him/her choose a phone
• suggest a day to go.
• say where you will meet your friend.
Write 50-70 words on your answer sheet.
B PART 2:
C Write a 100-word passage to describe the summer in your country.