PROCEDURE IN CREATING BUSINESS PLAN:
What are their strengths and
1. EXECUTIVE SUMMARY: What are the main steps you’ll take to achieve
success?
2. COMPANY OVERVIEW: Commence with a high-level introduction to the
business you're involved in, including indications of potential changes and
developments in the market. Incorporating data such as demographics and
highlighting influential factors adds depth. Progress to an overview of your
company's characteristics and the overall concept of the business.
3. PROBLEM & SOLUTION
A. THE PROBLEM
 Utilize this section to help your reader understand the unmet
need you've identified and how you're capable of addressing it.
 What issue are you resolving for the consumer?
 How significant is the issue?
 What existing solutions are available?
B. OUR SOLUTION: What actions can your business take to address
the problem?
4. MARKET ANALYSIS
A. MARKET SIZE & SEGMENTS
 Who comprises your target customer base?
 What is the size of the market for your business? (Describe
your projected customers in comparison to the total
population.)
 How can you expand the market or capture market share
from competitors? (Describe strategies to promote your
business and attract more customers.)
 How much are your target audience willing to pay for your
product/service?
B. COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING
 How much competition exists in the market?
 Who are your competitors?
weaknesses?
OUR COMPETITIVE ADVANTAGES:
 This section allows you to outline the identified opportunity and
explain how your business will attract and retain customers.
 Detail the unique features of your business and how they
distinguish you from competitors.
 How does your business solution surpass that of competitors?
5. PRODUCT OR SERVICE OFFERINGS
Provide additional details about the product or service you're
offering. Describe its benefits to the buyer and its unique
selling proposition.
6. MARKETING PLAN
 Illustrate how you'll engage with customers, foster repeat sales,
and cultivate a strong brand reputation.
 Elaborate on your marketing objectives and strategy here,
including the channels you'll utilize, anticipated costs, campaign
objectives, and overarching plan of action.
7. ORGANIZATION AND MANAGEMENT: Here you can discuss both the
legal structure of your business and provide insight into who will lead it. Use
the questions as guide
 Who is collaborating with you?
 What experience do they possess?
 What qualifications make your team capable of ensuring the
business's success?
 Who do you need to recruit?
8. FINANCING
 SOURCES OF FUNDING: This section will outline potential funding
sources such as loans, investors or business angels, personal savings,
government or private sector assistance, owner financing, etc.
9. USE OF FUNDING: This section will detail or break down the business
needs and expenses required to operate it.

10. OTHERS:Include additional requirements such as business permits,

pricing of items, materials, etc.
 Massage Therapy and Wellness

BUSINESS PLAN
"Tranquil Touch Massage Therapy"
 CONFIDENTIAL

Submitted by:

DATE PREPARED
MM/DD/YYYY

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 CONFIDENTIAL

TABLE OF CONTENTS

EXECUTIVE SUMMARY ............................................................................................................ 4

COMPANY OVERVIEW .............................................................................................................. 4
PROBLEM & SOLUTION............................................................................................................. 4
THE PROBLEM ..................................................................................................................................... 4
OUR SOLUTION ................................................................................................................................... 5
MARKET ANALYSIS ................................................................................................................... 5
MARKET SIZE & SEGMENTS ............................................................................................................ 5
COMPETITION ............................................................................................................................. 5
CURRENT ALTERNATIVES TARGET BUYERS ARE USING……………………………………...7
OUR COMPETITIVE ADVANTAGES ................................................................................................. 5
PRODUCT OR SERVICE OFFERINGS ....................................................................................... 6
PRODUCT OR SERVICE ...................................................................................................................... 6
MARKETING................................................................................................................................. 6
MARKETING PLAN ............................................................................................................................. 6
ORGANIZATION AND MANAGEMENT................................................................................... 6
MANAGEMENT AND TEAM:………………………………………………………………………10
FINANCING………………………………………………………………………………….....10
SOURCES OF FUNDING.................................................................................................................... 61
USE OF FUNDING .............................................................................................................................. 71

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 CONFIDENTIAL

EXECUTIVE SUMMARY
We aim to establish a successful massage therapy business by offering high-quality
services tailored to meet the diverse needs of our clientele, implementing effective
marketing strategies, and ensuring efficient management practices in promoting Good
Health and Well-being.

COMPANY OVERVIEW

At Tranquil Touch Massage Therapy, we're entering the thriving wellness industry to provide
tailored massage services for stress relief, pain management, and relaxation, contributing to
Good Health and Well-being. With a focus on personalized treatments delivered by skilled
therapists, we aim to meet the growing demand for holistic health solutions in our community.
Our tranquil clinic space and commitment to customer satisfaction set us apart in delivering
exceptional service and fostering lasting client relationships.

PROBLEM & SOLUTION

THE PROBLEM

• Many individuals face stress, tension, and physical discomfort due to various factors.
• The lack of accessible and affordable massage therapy options in the area contributes to unmet
wellness needs.

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 CONFIDENTIAL

OUR SOLUTION

 Tranquil Touch will offer a range of massage services tailored to address specific wellness needs.
• Our skilled therapists will provide personalized treatments to alleviate stress, relieve tension, and
promote overall well-being.

MARKET ANALYSIS

MARKET SIZE & SEGMENTS

• Our target customer base includes individuals seeking relaxation, pain relief, and overall
wellness improvement.
• The local market for massage therapy services is growing, with a significant portion of
the population interested in holistic health solutions.
• By implementing targeted marketing strategies and offering competitive pricing, we aim
to capture market share from competitors and expand our customer base in support of Decent
Work and Economic Growth (SDG 8)

COMPETITION
• The local market features several massage therapy providers offering similar services.
• competitors' strengths include established reputations and diverse service offerings, while
weaknesses may include limited availability or higher pricing.

OUR COMPETITIVE ADVANTAGES

• Personalized treatments tailored to individual needs.

• Convenient scheduling options and flexible hours to accommodate diverse schedules.
• Emphasis on customer satisfaction and building long-term relationships.

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 CONFIDENTIAL

PRODUCT OR SERVICE OFFERINGS

PRODUCT OR SERVICE

Our massage therapy services include Swedish massage, deep tissue massage, hot stone therapy,
aromatherapy, and specialized treatments for specific conditions. Each session will be customized to
address the unique needs and preferences of our clients, promoting overall wellness and relaxation in
alignment with SDG 3.

(ATTACH PICTURE HERE)

MARKETING

MARKETING PLAN

We will engage with customers through various channels, including social media, local advertising, and
partnerships with wellness-focused businesses. Our marketing objectives include increasing brand
awareness, fostering repeat business through loyalty programs, and establishing a strong online presence.

ORGANIZATION AND MANAGEMENT

• Tranquil Touch will be led by [Founder/Owner Name], a certified massage therapist with 20
years of experience in the industry.
• Our team of skilled therapists possesses extensive training and expertise in various massage
techniques.
• As we grow, we may need to recruit additional therapists and administrative staff to support our
expanding operations.

FINANCING

SOURCES OF FUNDING

• Sources of funding may include personal savings, small business loans, and potential investors
interested in supporting our venture.
• Additional funding may be sought through government or private sector assistance programs.

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 CONFIDENTIAL

USE OF FUNDING

Funding will be allocated towards startup costs, including lease agreements, equipment purchase,
marketing expenses, and initial staff training. Ongoing operational expenses will also be covered to
ensure smooth business operations.

OTHERS
• Additional requirements include obtaining necessary business permits, sourcing materials and
supplies for therapy sessions, setting pricing structures for services, and ensuring compliance with
regulatory standards for health and safety.

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LEADER’S EVALUATION FORM
MEMBERS CONTRIBUTION/
PARTICIPATION TO THE
GROUP
(Indicate your (Write your member’s name
member’s name here) participation or
contribution/paricipation)
CONFIDENTIAL
Leader’s rating Teacher’s Rating
(Rate your member based
on his/her participation or
contribution)
4=Excellent
3=Very Satisfactory
2= Satisfactory
1=Needs improvement
0= no participation at all
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 CONFIDENTIAL

GROUP RATING
(to be fill-out by the subject teacher)

__________________________________
Name and Signature of the Group Leader

__________________________________
Subject Teacher

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CONFIDENTIAL

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