This document discusses cultural influences on advertising and strategies for cultural adaptation. It introduces the topics of cultural adaptation in advertising and cultural dimensions frameworks. It then covers the importance of understanding the cultural characteristics of target audiences as well as using cultural symbolism and imagery appropriately. The document concludes with a reference section.
This document discusses cultural influences on advertising and strategies for cultural adaptation. It introduces the topics of cultural adaptation in advertising and cultural dimensions frameworks. It then covers the importance of understanding the cultural characteristics of target audiences as well as using cultural symbolism and imagery appropriately. The document concludes with a reference section.
This document discusses cultural influences on advertising and strategies for cultural adaptation. It introduces the topics of cultural adaptation in advertising and cultural dimensions frameworks. It then covers the importance of understanding the cultural characteristics of target audiences as well as using cultural symbolism and imagery appropriately. The document concludes with a reference section.