BUILDING

a presentation
 Key Aspects
when thinking about
building a presentation
THE MESSAGE’S

THE
MESSAGE

&
PURPOSE
Nancy Duarte, Resonate
 The Lay of The The
the Land Roadmap First Step
shows how things stand right is a visual map of how you will get begins the adventure to get
now, what the destination is and to the final destination and reach where you want to go
how you plan to get there. The the resolution. Set the audience
point is to get the audience on the right track
excited and on board as quickly
as possible by showing them the
entire process straight up. Tell a
story that relates directly to the
introduction. Better yet, start
with a story

The Almost The

Next Steps
is the middle section of the
presentation, where all the steps
are laid out one by one
there
is the catharsis where you look
back at how much has changed
and progressed since the first
step
Arrival
is the celebration of the end of
the journey. The audience should
feel like they have learned
something new and gained new
knowledge

TIP
The Explanation structure can be used for presentations by consultants
that want to teach new ways of doing things inside a company or
department. It could also perfectly fit in a sales meeting where a
presenter can explain their process of a masterful sales plan.
 The The The
Wind Up Hurdle Vision
is a quick summary of what’s presents the problem that needs presents a glimpse into the main
going on right now to presents to be solved. Relay the problem idea on how the problem can be
the facts in a way that is easy to with a story so that the emphasis solved
grasp and relatable to the is doubled
audience

The The The The

Options
is the moment when two different
options are laid out as
possibilities to solve the initial
problem. The idea is to give an
average option first, followed by
a great option second. If there
have already been tests and
Close
is the point where the ideal
option is presented as the best
and only option
Fine Print
tells the audience exactly how the
problem will be solved, the steps
that need to be taken and the
tasks to be resolved
Hook
is the uplifting conclusion to the
presentation which relays an
added bonus to the solution of
the problem

TIP
Use The Pitch presentation structure when you want to convince
experiments to prove these facts,
someone that your idea is the best for their problem. This structure also
then these are the story
works when a new startup is looking for new funding or sponsorship
opportunities
 One The Descending Rock
Fine Day Challange Crisis Bottom
is the uplifting conclusion to the
is a quick summary of what’s presents the problem that needs presents a glimpse into the main presentation which relays an
going on right now to presents to be solved. Relay the problem idea on how the problem can be added bonus to the solution of
the facts in a way that is easy to with a story so that the emphasis solved the problem
grasp and relatable to the is doubled
audience

The The The The

Discovery Rise Return Lesson
is the moment when two different is the point where the ideal tells the audience exactly how the is the uplifting conclusion to the
options are laid out as option is presented as the best problem will be solved, the steps presentation which relays an
possibilities to solve the initial and only option that need to be taken and the added bonus to the solution of
problem. The idea is to give an tasks to be resolved the problem
average option first, followed by
a great option second. If there
have already been tests and
experiments to prove these facts,
then these are the story