Five Stage DT Approach

Please close your lap tops and mobile phones

 Agenda

1. Reflections from Week 2

2. DT Tools
3. 5 stage Approach
Weekly Concept Checklist
Class Open Discussion-Individual
DT TOOLS

This week’s reading covers Ten DT tools .Let us reflect on them

5
Any Questions On the Concepts Outlined

6
Managing and Surviving Group Work

7
Weekly Concept Checklist
DT Tools

9
DT Tools

Visualization is about using images. It’s not about drawing; it’s about visual thinking. It
pushes us beyond using words or language alone. It is a way of unlocking a different part of
our brains that allows us to think nonverbally and that managers might not normally use.

Journey mapping (or experience mapping) is an ethnographic research method that focuses
on tracing the customer’s “journey” as he or she interacts with an organization while in the
process of receiving a service, with special attention to emotional highs and lows. Experience
mapping is used with the objective of identifying needs that customers are often unable to
articulate

Value chain analysis examines how an organization interacts with value chain partners to
produce, market, and distribute new offerings. Analysis of the value chain offers ways to
create better value for customers along the chain and uncovers important clues about
partners’ capabilities and intentions PAGE 10
DT Tools

Mind mapping is used to represent how ideas or other items are linked to a central idea and to
each other. Mind maps are used to generate, visualize, structure, and classify ideas to look for
patterns and insights that provide key design criteria.

Customer co-creation incorporates techniques that allow managers to engage a customer

while in the process of generating and developing new business ideas of mutual interest. They
are among the most value-enhancing, risk-reducing approaches to growth and innovation

Storytelling is exactly how it sounds: weaving together a story rather than just making a series
of points. It is a close relative of visualization—another way to make new ideas feel real and
compelling. Visual storytelling is actually the most compelling type of story. All good
presentations—whether analytical or design-oriented—tell a persuasive story.

PAGE 11
Group discussion
 Design Thinking Challenge-(DTc):

Take some time to think about a recent shopping experience that you went through. This could be when
you bought a new phone or car or something of value to you. It could be a visit to the doctor or a bank to
access a service. The experience should have a component of addressing a problem , for example you
needed a new car to travel in order to avoid public transport .
• How can you use some of the DT visual tools covered this week to illustrate your experience?
• Use your selected tool(eg.storybook ) to narrate your experience and bring this to this week's class to
share .
 

13
 Design Thinking Challenge-(DTc): Your Task

Choose one tool from your group ,discuss it and be prepared to share it with the rest of
the class

14
Class Open Discussion
 Assessment 1

DT FIVE STAGE MODEL

A NON-LINEAR PROCESS
16
EMPATHIZE

 Foundation of design thinking

 Collection of information that facilitates the best possible understanding of the users, their

needs, and the problems that underlie the development of that particular product

Observe Engage Immers

e

17
Design Thinking in Action
DTChallenge – Constructing an empathy Map

TC is a WSU student based at Parramatta 1PSQ. TC has spent the last year learning online
due to Covid restrictions. This year the university has changed its rules and now requires
students to come back to campus . The university has to develop an app which students like
TC can use to help them navigate challenges such as:

• what form of transport is he going to use to go Parramatta,

• which tutorials and which days should he choose ,

• what is he going to do about lunch and in-between snacks since there have been changes on
campus

• what can he be doing in between tutorials

PAGE 19
DTChallenge – Constructing an empathy Map

Your Task

• Using guidelines from the video on empathy map, you are required to design an empathy
map which the university can use to design the app to assist students like TC

• Discuss and interview each other in your group in order to find information/research that
will enable you to complete the four quadrants.

PAGE 20
Using Empathy Mapping

https://www.youtube.com/watch?v=QwF9a56WFWA

PAGE 21
BARRIERS TO EMPHATHY

1.HUMAN NATURE
Danger of staying
in comfort zone

Barriers to
emphathy
ORGANIZATIONAL TIME
INFLEXIBILITY CONSTRAINTS
Firms might be Limited time and
inflexible to engage pressure to
in the process complete process

22
DEFINE

 Gather great ideas to establish features, functions, and any other

elements that will allow them to solve the problems

 Unpack the problem to develop a problem statement, or a point of view (POV)

statement

23
Tools for Defining Problems

• Affinity Diagrams

• Empathy Mapping

• User -Persona Development

24
Affinity Diagrams

https://www.youtube.com/watch?v=Xgr4931mwF8

PAGE 25
User Persona development

https://www.youtube.com/watch?v=vZ578SqL1oA

PAGE 26
Design Thinking Challenge 1
Class Open Discussion-Individual
Design Thinking Challenge-Unpacking a Problem

Take some time to think about some common problems university students

face on campus. Let is look at parking ,students often spend a lot of time

driving around university car parks looking for free spots and in so doing

they waste a lot of time

29
Design Thinking Challenge-Unpacking a Problem

Your Task

• On face value the problem appears simple , but what is the actual problem, can

you identify different ways one could frame this problem

• How will your interpretation of the problem influence the solution that you

might come up with to address this problem?

• In your groups can you explore how you can map different ideas to answer the

questions outlined

30
Weekly Concept Checklist
IDEATE

The focus of ideation is to come up with many ideas as possible to address your

problem or opportunity. Consider all possibilities

Use ideation techniques to :

 to stimulate free thinking and to expand the problem space

 find the best way to either solve a problem or provide the elements

required to circumvent it.

32
Design Thinking in Action
 Group discussion
Can you join a separate group from the one you were part of
in last week’s tutorial
DT in Action Illustration -Case Study DT In Action
Weekly Concept Checklist
Module Review
38