DETAILED LESSON PLAN

DLP No: 4 Learning Area: ENGLISH Grade Level: 6 Quarter: 3 Duration: 50 min
Codes:
Learning  Detect biases and propaganda devices used by speakers
Competency/ies: ENG6LC-IIIb-3.1.12

 Show tactfulness when communicating with others ENG6A-IIIa-17

Propaganda is a form of purposeful persuasion that attempts to influence the emotions,

attitudes, opinions, and actions of specified target audiences for ideological, political or
Key Concepts / commercial purposes through the controlled transmission of one-sided messages (which
Understandings to be may or may not be factual) via mass and direct media channels. - Richard Alen Nelson
Developed: The purpose of propaganda is to persuade (in order to benefit the sponsor).

Below are some propaganda devices:

- Emotional appeal - Plain-folks - Transfer
- Glittering generalities - Scientific approach - Name-calling
- Testimonials - Snob appeal - Euphemisms
- Bandwagon - Card stacking
1. Objectives
Knowledge Determine propaganda techniques as regularly applied by politicians, advertisers, radio
personalities and others who are interested in influencing human behavior.
Skills Create an ad utilizing any of the propaganda techniques.
Attitudes Show tactfulness in communicating with others.
Values Foster love for truth and honesty.
2. Content/Topic Determining biases and propaganda devices used by speakers
3. Learning Internet
Resources/Material powerpoint presentation
s/Equipment pictures, activity sheets, meta cards, scotch tape
4. Procedures
Introductory Activity Recall an experience when you convinced someone to do something or buy something or
(5minutes)
believe something. What was it? How did you convince them? Do you think you are good at
convincing people?

Group the pupils into 4 learning stations.

Activity
(10 minutes) Distribute the activity cards and have each group identify the persuasive
techniques(propaganda) used by matching the picture to its corresponding propaganda device.

Choose from the following devices:

1. Testimonials. Famous people or figures who will appear trustworthy speak to the
audience.
2. Loaded Language - uses words with strongly positive or negative meanings.
3. Scientific approach - using scientific jargon (i.e. numbers, statistics, data, etc)
4. Emotional appeal - appealing to the emotions of your audience.
5. Snob appeal: Giving the impression that people of wealth and prestige are on board.
6. Name-calling: Links person or idea to a negative symbol.
7. Bandwagon: The basic theme of this technique is that “everyone else is doing it, and
so should you.”

1. 2.

 Everyone is doing it! You

should too!!!
 3. 4.

5.

Publishing of Group Responses

Analysis
(5 minutes)  What did you feel while doing the activity?
 Were you able to classify the pictures correctly?
 What do you mean by propaganda?
 What are the different propaganda techniques or devices?
 Why should we examine advertisements, campaigns, various media forms in general for
propaganda?
 Out of the types of propaganda from the worksheet, which do you think is the most
effective and why?Which do you think may be used to disguise truth the easisest?
 In your opinion, is propaganda a negative tactic? Explain.

Abstraction The teacher discusses the following:

(10 minutes) Propaganda: “The spreading of ideas, information, or rumor for the purpose of helping or
injuring an institution, a cause, or a person; ideas, facts, or allegations spread
deliberately to further one's cause or to damage an opposing cause; also : a public
action having such an effect.”

Where to Find Propaganda

It can be found in news and journalism, advertising and public relations, and education -- and in
all aspects of daily life. It is present in politics and government, business, religious and non-profit
organizations, and in many forms of entertainment including music, TV shows, movies,
videogames and social media like YouTube, Facebook and Twitter.

Propaganda Devices:
1. Emotional Appeal (i.e. fear): Appealing to the emotions of your audience. For example, when
a propagandist warns members of her adience that disaster will result if they do not
follow a particular course of action, she is using fear appeal.
2. Glittering generalities: Seeks to make us approve and accept without examining evidence. It
includes phrases such as “We believe in”, “fight for”, and “live by virtue”. They
include words abut which we have deep-set ideas, such as civilization, Christianity,
good, proper, right, democracy, patriotism, motherhood, fatherhood, science,
medicine, health and love.
3. Testimonials: Famous people or figures who will appear trustworthy speak to the audience.
4. Bandwagon: The basic theme of bandwagon appeal is that “everyone else is doing it, and so
should you.”
5. Plain-folks: By using the plain-folks technique, speakers attempt to convince their audience
that they, and their ideas, are “of the people,”
 6. Scientific approach: Using scientifc jargon (I.e. numbers, statistics, data, etc) to convince your
audience.
7. Snob Appeal: Giving the impression that people of wealth and prestige are on board.
8. Card Stacking: Only presenting one side of the issue/situation.
9. Transfer: It is a device by which the propagandist carries over the authority, sanction, and
prestige of something we respect and revere to something he would have us
accept.
10. Name-calling: Links a person, or idea to a negative symbol
11. Euphemisms: The propagandists attempt to pacify the audience in order to make an
unpleasant reality more palatable. This is accomplished by using words that are
bland and euphemestic.

False and Misleading Information

As mentioned earlier, a propagandist counts on you to be led by your emotions and not by
your intelligence. Even if you wanted to think critically about a propagandist’s message, you
would not have much to go on beacuse propaganda is so strongly biased. That is, it favors one
point of view and ignores information that supports another point of view.
However, any persuasive message can be misleading, not just those containing the
propaganda techniques listed. Here are some signals that a persuasive message contains
misleading information.

 Presenting Opinions as Facts

Opinions are beliefs, judgments or claims that cannot be tested and proved true.
Watch out for opinions as if they were facts. For example, a news report may quote an
expert who says, “Space exploration is neceessary for the future of human survival. “
How could such a statement be proved? Opinions presented as facts and not supported
with evidence, can be misleading.

 Missing Information
A persuasive message may downplay or leave out negative information. For
example, car commercials often downplay the high price of the car. Instead, the
commercials focus on the comfort, design, speed and other positive features of the car.
Information on pricing is usually included in small print or announced very quickly at the
end of the commercial. As you watch TV, ask yourself, “What is missing? What facts or
points of view are not being included?”.

 The Moon Is Made of Green Cheese

While some persuasive messages may include misleading information, others
may present falsehoods as if they were true. This type of information may sound
perfectly logical, so it is much more dificult to detect than other propaganda
techniques. For example, a talk show guest promoting his diet book might say, “With
other plans, ninety percent of people gain back at least three-fourths of the weight
they lost. “This might sound convincing, but because it would be difficult to track down
these statistics, and because the speaker is trying to sell his own book, you should
have a few doubts.

Application Group Activity:

(8 minutes) Choose a type of persuasive device.
Come up with an advertisement. You may use any of the following:

1.) Misuse of statistics

2.) Name calling or stereotyping

3.) Plain Folks

4.) Snob Appeal

5.) Testimonial

6.) Loaded Words

5. Assessment Identify what type of propaganda is used in the following pictures/ads.

(8 minutes) A. Bandwagon D. Name-Calling G. Misuse of Statistics

B. Loaded Words E. Plain Folks H. Transfer

C. Testimonial F. Snob Appeal

1. 2. 3.

__________________ ___________________ _______________

4. 5.

______________________ ______________________

B. Complete the table by naming the appropriate propaganda device that matches the meaning
and example stated on the 2nd and 3rd column.

Propaganda Device Definition Example

1.
an attack on a person instead “My opponent is a “tree-
of an issue hugger.”

2.
You want to do this because Everyone is voting for Jim
“everyone” is doing it. Smith. Shouldn’t you be part
of the winning team?

3. Athletes in Gatorade
Using a famous person to commercials
endorse a product or idea Actress saying she uses the
hair color.
4.
People who use this product A presidential candidate is
or believe this idea are just seen eating at a McDonald’s
like you and me. restaurant.

5.
Using “good” labels that are American, patriotic, amazing,
unsupported by facts. beautiful
 Answer Key:

A. B.

1. Loaded Language 1. Name-calling

2. Testimonial 2. Bandwagon
3. Testimonial 3. Testimonial
4. Name Calling 4. Plain Folks
5. Bandwagon 5. Glittering Generalities

6. Assignment
(3 minutes) Watch TV or listen to RADIO ads and note 5 commercials. Log them below by category. Check
Reinforcing/ the last column if it contains misleading information.
Strengthening the 1-Emotional Appeal 6-Scientific Approach
Day’s Lesson 2 -Glittering Generalities 7- Snob Appeal
3-Testimonials 8- Card Stacking
4-Bandwagon 9- Transfer
5-Plain Folks 10- Name calling

Title of Show/Ad Target Product False &

Type(s) of
Watched/Listened, Audience Advertised Misleading
Devices Used
Time & Channel Information

7. Concluding Activity
(1 minute) Reflect on the quote:

Prepared by:

Name: ETHELINA L. LAURENTE School: PG Almendras Elementary School

Position/Designation: Master Teacher 1 Division: Danao City

Contact Number: 09778145194 Email address: telly_loro@yahoo.com