Chamelia Haughton 1307219

UNIVERSITY OF TECHNOLOGY, JAMAICA

FACULTY OF BUSINESS AND MANAGEMENT

SCHOOL OF BUSINESS ADMINISTRATION

MID MODULE EXAM

TEST 1
DATE: JULY 2023 TIME: 1.5 hr.

COURSE: Operations Strategy CODE: POM 4001

GROUPS: BBA4/ EPBBA5

Students Name/ ID Number and Day of tutorial:

Chamelia Haughton 1307219 Monday 5-9pm ----------------------------------------------------------------

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Instructions: Students should download the examination and Answer all questions in the spaces
provided (typed). The completed examination should then be uploaded to the relevant area

Responses SHOULD NOT BE SAVED IN THE PDF format.

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1 Explain what is meant by Operation Strategy Performance Objective.

Operations Strategy Objectives plans, visions goals aspirations a company holds in order

to meet requirements stipulated by the executive body as well as

shareholders/stakeholders. This aspect of operations satisfies market requirements, these

include dependability, flexibility, cost, Speed and quality.

2 Explain what is meant by Operation Strategy Decision Areas

 Decisions required to be made by the operations managers. The factors involved

in this elements include

 capacity which entails the entire facility

 supply chain network which entails logistics and purchasing

 Technology the process of goods and services

 And the development and organization of the operations process.

In essence operations strategy decision areas are the main areas in which are needed to

enable the proper flow and development for the operations management team. These

decision areas shape the company’s resources.

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3 Explain with examples order winners are and order qualifiers.

Order winners are stand out factors that a product or service brings to the table. These are

factors which directly contributes to company’s winning in a business sector. Apple is a

order winner, why? The apple line of electronics are dependable and easy to use this is

well known by consumers who are in the market of purchasing the company’s line of

product therefore giving them a competitive stance within this market.

Order qualifiers are factors that while important may not be a major competitive

determinant of success. It is also noted that to be considered effective as an order

qualifier company must be rank at a specific level within their industry. To tie in with the

above stated example Samsung would be considered a qualifier it is a competitive stance

with Samsung and as such rated at a high level however Blackberry is would fall on the

lower end of this qualifying factors within this specific market.

4 Discuss the benefits of focused operations

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Clarity performance objectives- Operations strategy Managers are able to focus on few

performance objectives. This is due to the optics of possible discrimination of the target

segmentation is too specific. Allowing managers to set nonspecific objectives to achieve.

Developing appropriate resources – a narrow set of focused resources developed to meet

a narrow set of performance objectives required by the market.

Enhanced learning an improvement- A mixture of clear objectives with resources

organized to meet those objectives that can enhance an operations ability to manage its

learning and improvement of its processes.

5 State the factors influencing the location of sites.

Market factors include

 Required service level

 Suitability of site

 Image of location

Operations resources

 Land and facilities investment

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 Resource cost

 Resource availability

 Community factors

6. Explain what is meant by the term outsourcing.

Outsourcing is the act of garnering resources whether in equipment programs personnel in order

to fulfill or carry out the needs of a specific project or program.

END OF EXAMINATION