1.

INTRODUCTION
Car rental businesses in the whole world growing
rapidly. While several individuals have already
entered and established themselves in the market,
there is still scope for others. Every company is
trying to provide better services and offers to get
more reservations and this is bringing
improvement and use of new automated
technologies in the market. Now rental companies
are focusing on customer support, training, sales
and marketing to stand out clearly and to
communicate better with the customers. This will
increase the customer footfalls and sales
(Chiarugi, 2019).
The aim of this research is to figure out how to
solve the problem of connecting our clients, which
is the renters and rental car owners with one
another. With the help of a car rental management
application, the management's workload will be
reduced, allowing them to focus on developing
business plans and new strategies for the
company's growth. It will also assist in the
elimination of various issues with manual
processes, such as human error when entering and
securing data, as well as difficulties in finding a
rental car for customers who want to hire a vehicle
and other issues. This will boost the customer
traffic and revenue.

The majority of car rental companies are doing

well, and some are working hard to improve their
services in any way that they can. All car rentals
that use cutting-edge techniques and technologies
to set themselves apart from the competition have
a bright future ahead of them. As a response, the
proponents proposed Rent A Coches, which
would be available to all renters and rental car
owners in Olongapo City. This will assist the
owners of rental car businesses in Olongapo City
in attracting more reservations. This will give the
customers a one-of-a-kind vehicle rental and
reservation experience.

2. RELATED LITERATURE
This section primarily presents the different
researches and other literature from both local and
foreign proponents, which focuses on several
aspects for a better comprehension of the study.
2.1 Advantage of Online Car Booking
Car rental software is a simple and efficient internet tool for booking car rentals. Car reservation software that can help
you expand your market, client base, and communications while increasing earnings. It is simple to set up and use for
any business or group.
Car rental software is a one-of-a-kind and cutting-edge program. With the help of car booking software, we can increase
revenue by expanding our reach to clients and successfully book cars at any time and from any location. Easy to use,
provide transparency, safe and secure booking, low cost travel, data management, affordability, quality of life, user-
friendly listing facility, discounting system, comfortable and compatible are some of the benefits of online car booking
software.

2.2 Factors Determining the Success of a Car Rental Service

The car rental business seems pretty straightforward at first glance. However, behind the seemingly simple process of
paying a company to use a car for a few days, a carefully devised business plan is in place. This level of sophistication is
critical for car rental companies to be profitable. The following are the factors determining the success of a car rental
service.

Location, demand for car rental services varies from place to place. Availability, car rental companies have to accurately
gauge the vehicle preferences of their would-be customers. Service, it begins when someone visits the company website
and starts the reservation process. Marketing, making people aware of your brand and what separates you from the rest
of the pack is how you build a customer base and – slowly but surely – establish your company as a worthy alternative
to more established entities in the car rental industry. Lastly, Clientele, the type of clientele you draw will determine the
level of success you see when combined with the first four.

2.3 Future Growth Opportunities for the Car Rental Industry

Car Rental Business in the whole world growing rapidly. While several players have already entered and established
themselves in the market, there is still scope for others. Every company is trying to provide better services and offers to
get more reservations and this is bringing improvement and use of new automated technologies in the market. Now
rental companies are focusing on customer support, training, sales and marketing to stand out clearly and to
communicate better with the customers. This will increase the customer footfalls and sales.
Most of the car rental businesses are doing well and some of them are working hard on every facet to improve their
services. We can expect a bright future for all car rentals who are implementing smart tricks and technologies to stand
out in the market. To provide better services and automate the business, many car rental companies are using car rental
management software. A software minimize the task for the management and they can concentrate on developing
business plans and new strategies for the development of the business.