Learning attitude Describing the structure of Attitude-Toward-Object Model Utilitarian function

Personal sources and attitudes, maintains that an attitude Attitude-Toward-Behavior Model Ego-defensive function
consists of 3 components: Theory of Reasoned Action
experiences Value-expressive function

Chapter 6
Personal factors
Consistency with behavior
Situational factors.
Theory of Trying to Consume
Cognitive Knowledge function
Attitude-Toward-The-Ad Model
Affective Attitude-Toward-Social-Media- Associate brands with worthy
Conative Posts Model. causes and events

ATTITUDES’
ATTITUDE THE TRI-COMPONENT MULTIATTRIBUTE
MOTIVATIONAL
FORMATION ATTITUDE MODEL MODELS FUNCTIONS

Consumers
Attitude
Formation
and Change

THE ELABORATION
COGNITIVE DISSONANCE CAUSALITY AND
LIKELIHOOD AND CONFLICT RESOLUTION
MODEL ATTRIBUTION

Cognitive dissonance:
Central route vs Consumers hold conflicting Self-perception attributions
Peripheral route thoughts about a belief or an Foot-in-the-door technique
attitude object. Attributions toward others
The Conative
Post-purchase dissonance: Attributions toward objects
Component
cognitive dissonance happens Analyzing self- attributions.
after a purchase.