She played Rupa, a troubled aspiring actress; Devesh Sharma of Filmfare opined that her performance "filled with

angst and grit" was one of the best

in her career.[138] Amidst a significant campaign by Hindu nationalists to boycott the film due to Aamir Khan's political affiliations, Laal Singh
Chaddha failed to recoup its estimated production budget of ₹1.5 billion (US$19 million).[139][140] She received another Best Actress nomination at
Filmfare.[141]

Eager to work in the thriller genre, Kapoor Khan signed on for two such films: Jaane Jaan and The Buckingham Murders (both 2023).[142][143] She has
said that these projects would mark the beginning of a new phase in her career, in which she would focus more on artistic merit than stardom.[144] Her
roles in them marked a departure from the glamorous roles she had a reputation for portraying.[145] Jaane Jaan, a Netflix film adaptation of Higashino
Keigo’s novel The Devotion of Suspect X from filmmaker Sujoy Ghosh, starred her as a single mother involved in a murder.[146][147] The Hindu's Shilajit
Mitra commended her "brisk, unfussy performance" and appreciated her for playing "as part of a team, complementing instead of trying to commandeer
scenes".[148] In terms of global viewing hours, the film emerged as the most-watched Indian film on Netflix in 2023.[149] Hansal Mehta's The Buckingham
Murders starred her as a detective in a small town in Buckinghamshire, for which she modelled her character on Kate Winslet's role in Mare of
Easttown.[146] The film, shot predominantly in English, marked her first production venture.[146] It premiered at the 2023 BFI London Film Festival.[145]

Kapoor Khan will return to commercial cinema with the female-led comedy-drama Crew, about an aircrew, co-starring Tabu and Kriti Sanon.[146][150] She
will also reteam with Devgn and Shetty in the Cop Universe sequel Singham Again.[151]

Other work
Fashion and publication

Kapoor at an event for Globus in 2008

Alongside her acting work, Kapoor has established a career as a designer. During her five-year association with the retail chain Globus, Kapoor
became the first Indian actress to launch her own line of clothing for women; she described the collaboration as being "special" and "reflective of my
personal sense of style".[152] Her collection made its debut several months later in stores across India, and was well received.[153] Following the end of her
contract with Globus, she expressed a desire to work with a design house to release her clothing line internationally,[154] but later explained that those
plans were on hold.[155] In August 2018, Kapoor Khan collaborated with Lakmé Cosmetics to launch her own line of cosmetics.[156]

In 2009, Kapoor worked with nutritionist Rujuta Diwekar on Don't Lose Your Mind, Lose Your Weight, a book on the principles of healthy eating habits.
[157]
Published by Random House, the book was well received by critics, and sold 10,000 copies within its first twenty days.[157] A follow-up, Women and
The Weight Loss Tamasha, was released two years later. It addressed the weight loss concerns and eating habits of women in various parts of their
life, and featured Kapoor in a voice-over for the audiobook.[158] In 2013, Kapoor released her autobiographical memoir, The Style Diary of a Bollywood
Diva, which was criticised by Mint for its "too-breezy" writing.[159] Co-written alongside Rochelle Pinto, it became the first book to be launched under
the Shobhaa De imprint of Penguin Books—a set of series that included celebrity memoirs, guides and biographies.[160] Later that year, she collaborated
with Diwekar for the third time on The Indian Food Wisdom and The Art of Eating Right, a documentary film about nutrition.[161] In 2021, Kapoor Khan
released Pregnancy Bible (co-authored with Aditi Shah Bhimjani), which became a commercial success.[162]

Philanthropy
During her years in the film industry, Kapoor has been actively involved in promoting children's education and the safety of women.[163][164] In June 2010,
she took part in the international campaign 1GOAL Education for All,[165] and was appointed ambassador for the Shakti Campaign—a project launched
by NDTV to combat violence against women—in commemoration of the 100th anniversary of International Women's Day.[166] Two years later, Kapoor
Khan launched Channel V's anti-rape mobile app 'VithU'; she stated that with an increasing amount of violence against women in India, "[i]t [was]
important for actors to stand up for issues because they can reach out to a lot of people."[167]

In January 2014, Kapoor Khan began working with UNICEF to advocate the education of girls and increase quality based education in India.[168]
[169]
Speaking of her association, she expressed hope in creating places "where children feel safe and secure, and where interactive and creative tools
are used to ensure that children are happy and learning."[169] During the first year, Kapoor Khan visited schools in the states of Rajasthan
and Maharashtra where she interacted with students and participated in fundraising events hosted by the Kasturba Gandhi Balika