DISCUSSION

This research analyzes an advertisement using Pragmatic’s Theory discussed in the previous
chapter.

A. Speech Act Theory

The utilization of Speech Act Theory implicates the identification and the comprehension
towards the speaker action in terms of the language used in the text. Here are the different types
of Speech Act Theory,

1. Locutionary Acts
Locutionary art refers to the used of words or sentences in delivery certain point or
meanings.

Locutionary Acts Meanings

The overall meaning from this sentence asserts
that Australia’s offer something extraordinary or
simply word, attractions are nearby and easily
accessible. The statements convey the reader that
Australia provides remarkable experiences that
Australia, the best is in your backyard.
available to those who are in or near the country.
The “backyard” is a metaphorical expression that
emphasizing accessibility and enjoys
experiences without going too far.

This sentence acknowledges that at the end of

As summer holidays end, we could all do
with something to look forward too.
And no matter where you are, there is a
great Australian holiday waiting for you
the summer holiday, it would be beneficial for
everyone to have something to anticipate or to be
excited about in the future.
For this sentence, it is convey the reader that
regardless where the individuals are currently
 stayed, there are exceptional holiday available in
Australia. It also can be interpreted as the
. country that can be consider as the destination
for the next holiday adventure.

From epic adventures to beach breaks and For this sentence, it is highlighted that there are
secret city spots. bunch or diversity experiences available in
Australia. The suggestions offer wide options
including epic adventures, beach holiday, and
bunch of spots that remarkable. This sentence
emphasizes the richness and versatility of the
Australia tourism, catering different preferences
among the tourist or visitor.
Now it is time to plan a holiday here this For the closing sentences, it is suggest the reader
year. to set the time to start the holiday planning
within this year. This sentences consider the
traveler to select Australia as the destination for
the upcoming travel or holidays.

2. Illocutionary Acts
Illocutionary refers to action performed when utters something with specific purpose,
such as expressing desires, giving commands, conveying hopes, or making promises.

Illocutionary Acts Meanings

From epic adventures to beach breaks and This sentence aims to persuade the reader
secret city spots. by offering promises and commitments
regarding the various experiences that can
be enjoy. The offer unforgettable journey,
visits to beach tourism that provide several
places and atmosphere, as well as hidden
places that will delight the visitors when
 deciding to vacation in Australia.
Now it is time to plan a holiday here this This sentence provides advice or somewhat
year. indicated as a command to immediately
plan the holiday trip to Australia.

3. Perlocutionary Acts
Perlocutionary acts refer to the outcomes from the written texts that somehow influence
the thoughts, feelings, or actions after the recipient read it.

The Sentences Perlocutionary Acts

This sentence aims to evoke a sense of curiosity.
Why it is Australia and what does it mean the
Australia, the best is in your backyard.
word ‘backyard” as the ad’s tittle.

As summer holidays end, we could all do This one aims to create a sense of anticipation or
with something to look forward too. excitement toward the audience or the reader.

This part of the advertisement, aims to attack the

From epic adventures to beach breaks and imagination of the readers because it is
secret city spots. highlighting the range of experiences that
available in Australia.

Now it is time to plan a holiday here this The closing sentence aims to prompt the
year. audience to directly start to planning their
holiday within this year.
 B. Register Variation

Register variation refers to the language change that occurs depending on specific contexts or
situations. This encompasses the use of different vocabularies, sentences, structures, and style of
the text or the script.

Field : Tourism (Promoting holiday destination)

Tenor : Advertisement vs. Readers or Audience.

Mode : Text (Brochure, website, and social media).

The Analysis :

1. The text using several persuasive words, such as

- End, look forward too, waiting for you, and now it is time. These words convey the
sense of urgency and encourage taking immediate action.
- Great, epic, beach breaks, and secret city post. These words awake the excitement and
appeal the reader by emphasizing the quality and variety available in Australia.
- Holiday. This word directly appeals to the desire of reflection and enjoyment.
2. The visual is a piece of brochure and social media advertisement. Also for the language
tone, it is sounds persuasive and enticing.
C. Gricean Maxims and Conversational Implicature (Grice, 1975)
H. Paul Grice's theory proposes that conversation follows cooperative principles. Writers
adhere to these maxims (manner, quantity, quality, relation) to be relevant, truthful, and
informative.

Maxim of Quantity “Something to look forward to”

Explanation: The words "look forward to"
here do not mean that there is something
ahead that must be seen but it means that
there is we waiting for.
Maxim of Quality “Australia, The Best is in Your
Backyard”
Explanation: The sentence "Australia, The
 Best is in Your Backyard" has a pragmatic
meaning that depends on the context.
Literally, the sentence can be interpreted to
mean that the best things are in your
backyard in Australia.
However, in certain contexts, this sentence
can have a broader pragmatic meaning. For
example, the meaning is that Australia has
many attractions and beauty that local
people can enjoy without having to travel
far. This can refer to the rich natural,
cultural or tourist experiences available
around where a person lives in Australia.
Maxim of Relation “There is a Great Australian Holiday”
Explanation: This sentence means it is said
by someone who wants to invite someone
else to go on holiday, so it may be an offer
or invitation to go on holiday in Australia.
That's not to say there are any huge
holidays in Australia

Maxim of Manner “Talk to your local Travel Agent”

Explanation: In the context of the sentence
"Talk to your local travel," this principle
suggests that the speaker conveys the
message in a way that is appropriate and
appropriate to the context.

D. Relevance Theory (Sperber & Wilson, 1986)

Scenario: “Australia, The Best is in Your Backyard”
Analysis:
1. Cognitive effort: Readers need to interpret the message or meaning that the sentence
wants to convey. In this context, it may be necessary to understand that the sentence
"The Best" is a compliment to Australia and suggests that the best beauty or potential
is in that country.
2. Cognitive environment: You consider your mental context (background knowledge,
assumptions). This includes:
a. Their opinion – Do you think this is the best tourist attraction in Australia?
b. Shared experiences - Have you ever visit this place or do you have experience of
this place?
3. Enrichment: In the phrase “Australia, the Best is in Your Back Yard”, some possible
aspects of enrichment include:
a. Geographical Subtleties: The sentence implies that Australia has many
unexpected sights or beauties that local residents can access or enjoy.
b. Tourism: This sentence may refer to domestic tourism, encouraging people to
explore and appreciate the natural beauty and richness of Australia that
surrounds them.
4. Mutual manifestness: Both you (the hearer) and your friend (the speaker) recognize
that the message is relevant to your shared interests and contributes to your
understanding of their experience.