A

WINTER PROJECT REPORT

ON
“A COMPARATIVE STUDY BETWEEN “FLIPKART” AND “AMAZON INDIA””

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE

DEGREE OF BACHELOR OF BUSINESS ASMINISTRATION

GUIDED BY SUBMITTED BY
MR. HIREN S. PATEL DIYA PATE- 49

(MARKETING)

SUBMITTED TO
SHREE UTTAR GUJARAT BBA COLLEGE,
BHATAR ROAD, SURAT.
AFFILIATED TO VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT
2022
 DECLARATION
I DIYA PATEL hereby declare that the project entitled “A COMPARATIVE STUDY
BETWEEN “FLIPKART” AND “AMAZON INDIA”” under the guidance of Mr. Hiren S.
Patel. Submitted in partial fulfilment of requirement for the award of degree of Bachelors of
business administration, it is my original work.

Place: Surat Diya Patel

Date: Sign
 ACKNOWLEDGEMENT

I am thankful to the Veer Narmad South Gujarat University for providing me this great
opportunity of doing “A COMPARATIVE STUDY BETWEEN “FLIPKART” AND
“AMAZON INDIA””. In preparation of this report by me, I feel great pleasure because it
gives me extensive practical knowledge in my career. I get idea about E-Commerce Industry
by this project.
I am thankful to Mr. HIREN.S.PATEL (Assistant Prof.) for guiding me during the project
and giving me his best support and wide knowledge to me for undertaking this project.
I am also thankful to the Institute’s library staff, computer lab staff and office staff for their
support in making of this report. Last but not least, I am thankful to all those people, who
have directly or indirectly provided their support to me.
 EXECUTIVE SUMMARY
INTERNET became more powerful and basic tools for every person's need and the way
people work by integrating various online management tools using internet, innovative
companies have set up the payment system for taking customer orders, facilitate making of
payments, customer service, collection of marketing data, and online feedback respectively.
These activities have collectively known as e-commerce or Internet commerce.

Online shopping made so easy for everyone with their product variations and simple way to
buy things. An attempt has been made to critically examine various corporate and business
level strategies of two big e-sellers and those are Flipkart and Amazon.

Comparison have been done considering e-commerce challenges, their business strategy
,funding, revenue generation, growth, pricing strategies, Shoppers’ online shopping
experience, value added differentiation, and product offerings. Both these big players made
their own mark in India, but who is going to be ultimate winner or be the top one is going to
be. A comparative study of Flipkart.com with one of the close competitor Amazon.com
delivers the information about the different strategies to succeed in e-commerce market and
different opportunities available in India.

This study is aimed at understand and estimate the consumer perception and factors affecting
their behavior for choosing e-commerce sites and recognize the work flow of Amazon and
Flipkart which are leading in India. Well, when it comes to e-commerce trading, Amazon is a
tool that neither online sellers nor online shoppers can ignore. 197 million people visit
Amazon.com monthly. Over 100 million users are registered on Amazon in India. Over 4.000
Amazon products are sold per minute. Amazon is offering 168 million products to its Indian
customers.218.000 sellers actively sell on Amazon India. Amazon Prime in India has 10
million users. Amazon India is the largest online smartphone channel with a 47% Market
Share. Amazon’s revenue in India for FY 2021 was Rs 11,028 crore, up from Rs 7,777 crore
in 2020.The Flipkart group is one of India’s leading digital commerce. Over 200 million
users are registered on Flipkart. 1 in every 5 visitors to Flipkart make a purchase. Flipkart
offering 150 million products to its customers. 100000 sellers actively sell on Flipkart.
Flipkart revenue for FY 2021 was Rs 42941 crore, up from Rs 34170 crore in 2020.

The study consider how many people doing online shopping by seeing their experience with
Amazon and Flipkart about their pricing factors, payment method, likewise how often people
shop online, on which occasions they make purchase, what kind of problem faced while
doing online shopping , which site they suggest others.

Comparison done on the basis of people had done online shopping from which site and what
they expecting in future. However 99% of peoples show interest in online shopping, on the
other hand, 1% of peoples has not done online shopping. Likely 32% of peoples prefer
Flipkart online site while making shopping online, 61.2% people uses amazon , and 6% of
peoples using others websites. 73.8% of peoples had better experience with Amazon and
26.2% of peoples with Flipkart.

Flipkart is performing ok but not good enough. There are so many cases where people felt
that payment system might have been better than this. Either peoples face delay in delivery
with Flipkart. Amazon is performing good compare to Flipkart but there are many cases
where people face problem that Amazon is not providing offers to a customers, so Amazon
need to give some exclusive offers and discounts to a customer for customer loyalty.

The study consisted with all the work flows of major e-commerce players in India, Flipkart
and Amazon. How they are performing and how they are running perfectly in the competitive
world has been explained. The innovative thinking of them to reach more and more
consumers is appreciable. They increased their network as much as possible with ultimate
aim of reaching more and more customers. They made consumers work more easy and
comfortable. In this competitive market one has to be lead and rest will follow.
Index
Index no. Topic Page no.
1 Chapter 1:Research methodology 1

1.1 Introduction 2

1.2 Problem Statement 2

1.3 Objective of the research 2

1.4 Research Design 3

1.5 Sources of Data Collection 3

1.6 Data Collection Instrument 3

1.7 Sampling Plan 3

1.8 Data Analysis Tools and Techniques 4

1.9 Benefit of Study 4

1.10 Limitation of Study 4

2 Chapter 2: Literature Review 5

3 Chapter 3: Industry and Company Profile 12

3.1 E-Commerce Industry 13

3.2 Amazon Profile 17

3.3 Flipkart Profile 21

4 Chapter 4: Data Presentation and Analysis 28

5 Chapter 5: Findings 51

6 Chapter 6: Conclusion 53

7 Chapter 7: Suggestion 55

8 Chapter 8: Bibliography 57

9 Chapter 9: Annexure 60
 List of Tables
Sr. no Description Page no.
4.1 Tabular analysis of age wise classification 29

4.2 Tabular analysis of gender wise Classification 30

4.3 Tabular analysis of online shopping done wise classification 31

4.4 Tabular analysis of time period of online shopping 32

4.4.1 Tabular analysis of time period of online shopping by gender wise 33

4.5 Tabular analysis of online shopping site preference 34

4.5.1 Tabular analysis of online shopping site preference by gender wise 35

4.5.2 Tabular analysis of online shopping site preference by age wise 36

4.6 Tabular analysis of mode of payment 37

4.6.1 Tabular analysis of mode of payment gender wise 38

4.7 Tabular analysis of choosing online shopping site 39

4.8 Tabular analysis of purchase make on occasions 40

4.8.1 Tabular analysis of purchase make on occasions by gender wise 41

4.9 Tabular analysis of problem faced by respondents 42

4.10 Tabular analysis of experience rating with Amazon 43

4.10.1 Tabular analysis of rating according to experience by Male 44

4.10.2 Tabular analysis of rating according to experience by Female 45

4.11 Tabular analysis of experience rating with Flipkart 46

4.11.1 Tabular analysis of rating according to experience by Male 47

4.11.2 Tabular analysis of rating according to experience by Female 48

4.12 Tabular analysis of better site by experience 49

4.13 Tabular analysis of site suggest by people to their family and 50

friends
 List of Graphs
Sr. no Description Page no.
4.1 Graphical representation of age wise 29

4.2 Graphical representation of gender 30

4.3 Graphical representation of online shopping done wise 31

classification

4.4 Graphical representation of time period of shopping 32

4.4.1 Graphical representation of time period of online shopping by 33

gender wise

4.5 Graphical representation of online site people prefer most 34

4.5.1 Graphical representation of online shopping site preference by 35

gender wise

4.5.2 Graphical representation of online shopping site preference by age 36

wise

4.6 Graphical representation of mode of payment 37

4.6.1 Graphical representation of mode of payment gender wise 38

4.7 Graphical representation of people choosing online shopping site 39

4.8 Graphical representation of purchase make on occasions 40

4.8.1 Graphical representation of purchase make on occasions by gender 41

wise

4.9 Graphical representation of problem faced by respondents 42

4.10 Graphical representation of experience with Amazon 43

4.10.1 Graphical representation of rating according to experience by 44

Male

4.10.2 Graphical representation of rating according to experience by 45

female

4.11 Graphical representation of Experience with Flipkart 46

4.11.1 Graphical representation of rating according to experience by 47

Male
4.11.2 Graphical representation of rating according to experience by 48
Female

4.12 Graphical representation of better site by experience 49

4.13 Graphical representation of people will suggest online site 50