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    Jamie Johnson has over 5 years of experience in marketing and brand management in the luxury goods industry. She is currently a Brand Manager at Lux Brands, a £600M marketing firm focused on luxury brands, where she has delivered double digit growth for key brands and pioneered the use of digital marketing. Prior to this, she held roles as a Junior Brand Manager and intern while completing a fast-track graduate program. Johnson also holds a BA in English Literature from the University of Cambridge, graduating in the top 10% of her class.

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    A template to crack MBB case interview

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    Jamie-Johnson-Resume

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    Jamie Johnson has over 5 years of experience in marketing and brand management in the luxury goods industry. She is currently a Brand Manager at Lux Brands, a £600M marketing firm focused on luxury brands, where she has delivered double digit growth for key brands and pioneered the use of digital marketing. Prior to this, she held roles as a Junior Brand Manager and intern while completing a fast-track graduate program. Johnson also holds a BA in English Literature from the University of Cambridge, graduating in the top 10% of her class.

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    32 views1 page

    Luxury Brand Growth

    Uploaded by

    Rishi
    Jamie Johnson has over 5 years of experience in marketing and brand management in the luxury goods industry. She is currently a Brand Manager at Lux Brands, a £600M marketing firm focused on luxury brands, where she has delivered double digit growth for key brands and pioneered the use of digital marketing. Prior to this, she held roles as a Junior Brand Manager and intern while completing a fast-track graduate program. Johnson also holds a BA in English Literature from the University of Cambridge, graduating in the top 10% of her class.

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    JAMIE JOHNSON

    Phone: +44 1234 56789 - Email: jamie.johnson@googlemail.com

    PROFESSIONAL EXPERIENCE

    LUX BRANDS London, UK


    Fastest growing marketing firm focused on luxury brands, founded by ex CEO of L’Oréal in 2012, with sales of £600M
    Brand Manager Jan 2017 – Present
    Design and execute short and long-term brand strategy to grow perfume portfolio, creating iconic fragrances and
    leveraging all channels available. Managing 2 director reports
    • Delivered double digit growth on Perfumate, our top brand, for 2 consecutive years – 20% ahead of budget and
    market. Convinced CEO and Executive Committee of new brand marketing approach
    • Obtained record sell-in commitment and in-store support from all key retailers. Presented new launch of
    Perfumate to Heads of Procurement, a role normally played by Directors
    • Successfully relaunched Diamondpearl, delivering incremental 2.3% market share. Pioneered use of YouTube and
    Instagram. Launch was ranked in the top-5 for Lux Brands in 2017
    • Identified opportunity and led the effort to revamp recruitment process. Increased applications volume by 240%
    • Consistently rated as “1”(best rating possible), in top 5% of peer group

    Junior Brand Manager, Management Fast Track Programme Oct 2014 – Dec 2016
    Graduate programme aimed at training 5 future marketing leaders in every year group
    • Analysed weekly retail results to inform negotiations with retailer buying teams and achieve ambitious sell-in
    targets, using statistical analysis of sales data and advanced Excel modelling
    • Grew top 40 stores at +12% Year on Year with no extra marketing investment. Worked in store as much as
    possible to better understand daily challenges of a Beauty Consultant and how to overcome them
    • Promoted to Junior Brand Manager one year ahead of peers

    Intern, Assistant Brand Manager Jun 2014 – Sep 2014


    • Developed plan for a new brand with direction from the Marketing Manager and took ownership for all new
    launches, including launch dimensioning in a new market
    • Presented weekly sell-in analysis to inform the Marketing Director of brand performance
    • Offered a full-time position after internship

    EDUCATION

    UNIVERSITY OF CAMBRIDGE 2010 – 2014


    BA English Literature – High 2.1 (69%)
    • Graduated in the top 10% of the year
    • Awarded scholarship in for best final year dissertation for English Literature graduates
    • Elected Junior Common Room (JCR) treasurer, managing a £100k budget, overseeing the activities of 50+ students
    • Captained of university rugby team, played in 3 varsity matches
    • Founded a not-for-profit educational consultancy, now supporting 20 schools
    • Represented Cambridge in 5 international debating competitions, in front of audiences of 500+

    OAKHAM SCHOOL, ACADEMIC EXHIBITIONER 2002 – 2010


    International Baccalaureate: 41/45, including a grade of 7/7 in mathematics
    • 4% of IB participants worldwide achieved 40/45 or above in 2010
    • Sole student in year group of 150 admitted to Cambridge

    ADDITIONAL INFORMATION

    • Languages – Advanced Spanish, Conversational French and Italian


    • Photography - Keen photographer with a special interest in documentary and landscape photography
    • Rugby - Practice once a week in a team in Islington

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