Summative assessment – 30% of module grade

Business Pitch
Assessment Guidance

Structure of presentation

The intention of this assessment is to give you real experience at ‘pitching’

your business idea (which many entrepreneurs need to do both when
forming useful contacts and when requesting funding).

You are asked to record your ‘business pitch’ which will be viewed by your
tutor AND peers. A Q&A session will follow and a certain percentage of
your marks will be allocated to your ability to answer the questions.

Your recording can be between 12 (min!) and 15 minutes(max!) in length.

5 to 8 minutes will be allocated for your Q&A.

Content of Pitch

1) Briefly but clearly explain your business idea, its origin and the value
proposition
2) What might be the best business model (and thus strategy) as far as
you can tell?
3) What marketing approach might be best?
4) What have you understood about the financials to date?
5) Which gaps in knowledge do you know you still have surrounding your
project?
6) How do you feel at this stage of the project? Consider also what you
have understood about yourself as a future entrepreneur so far…

Feedback
This will be offered verbally in class once the Q&A is over. Peers’
judgements will be taken into account but moderated by your tutor.

The standard feedback sandwich will be slightly modified to focus on:

What was done well?

Done less well?

What do you need to improve ie.

What gaps have appeared? How do these need to be filled?