0-29% Fail

D1 Knowledge No attempt to clearly explain the

idea, its source or the value
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D1 Knowledge

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D1 Knowledge

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D1 Knowledge

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D1 Knowledge

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D2 Research

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D3 Evaluation Insert text describing

performance at this level for this
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D4 Communication Insert text describing
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D5 Referencing Insert text describing

performance at this level for this
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D6 Employability Insert text describing
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30-39% Fail
A minimal attempt to explain
the idea, its source or the value
proposition
40-49% Satisfactory
A fair explanation of the idea
itself, indicating where / how the
idea arose and including an
outline of the value proposition
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performance at this level for performance at this level for this
this criterion, drawing on criterion, drawing on wording
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performance at this level for performance at this level for this
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50-59% Good
A good explanation of the idea
itself, offering a sound and clear
summary of the origin and the
idea itself, indicating where /
how the idea arose and including
a clear overview of the value
proposition
60-69% Very Good
A very good explanation of the
idea itself, offering a succinct,
sound and clear summary of the
origin and the idea itself,
indicating where / how the idea
arose and including a
comprehemsive overview of the
value proposition
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performance at this level for this performance at this level for this
criterion, drawing on wording criterion, drawing on wording
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performance at this level for this performance at this level for this
criterion, drawing on wording criterion, drawing on wording
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performance at this level for this performance at this level for this
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70-79% Excellent
An excellent explanation of the
idea itself, offering a succinct,
sound and clear summary of
the origin and the idea itself,
indicating where / how the
idea arose and including a
comprehensive overview of
the value proposition
80-100% Exceptional
An outstandingly clear
explanation of the idea itself,
offering both depth and breadth
of explanation in regards to the
origin and the idea itself,
indicating where / how the idea
arose and the value proposition
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performance at this level for at this level for this criterion,
this criterion, drawing on drawing on wording from generic
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performance at this level for at this level for this criterion,
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 weighting
The idea, source of it,
Value proposition

8%
Marketing

8%
Financial

8%
Strategy

8%
'Others'' - suppliers &
people needed

8%
Secondary research -
breadth / depth / Mintel
& Passport v acad
articles. Primary
res - quality of survey,
data and analysis
10%
1- ability to use and
interpret research 2-
ability to use and
evaluate the results of
business analysis tools
such as TOWS, Porter's
5, etc 3- ability to show a
broad understanding of
whether the financials
signal real potential for
success or not

15%
1- create a well
structured report with
sections which flow well
and reach a clear
conclusion 2- good use
of all the academic
writing requirements
( paragraphs, well
contructed sentences,
good inclusion of
ref/diagrams/ etc) to
create and well written
and interesting report for
the reader

15%
Frequency and
technical correctness
of referencing within
Harvard system
10%
Self -reflection -self
evaluation- learning
about personal abilities
wrt entrepreneurial
mindset and
characteristics
10%