0

Fail

No attempt, No submission, Absent

Criterion 1 No Attempt, No Submission
Criterion 1 description. Clear introduction and background for the
chosen organisation. Analysis of both the internal environment and
external environment (at both macro and micro level) of the selected
organisation, using appropriate tools/models/frameworks. -25%

Criterion 2 No Attempt, No Submission

Criterion 2 description. Description and evaluation of the
organisation’s competitive strategy in relation to its industry, using
appropriate tools/models/frameworks. - 20%

Criterion 3 No Attempt, No Submission

Criterion 3 description. Identification and discussion of the major
challenges for the organisation. Suggestion for strategic
recommendations to address the challenges, using appropriate
tools/models/frameworks. -30%

Criterion 4 No Attempt, No Submission

Criterion 4 description. Critical evaluation of the suggested
recommendations in terms of their suitability, acceptability, and
feasibility; using appropriate tools/models/frameworks. -15%
Criterion 5 No Attempt, No Submission
Criterion 5 description. Quality and quantity of references, using
appropriate in-text citations following the APA (7th edition)
referencing style. Structure: Assignment is formatted as a business
report and structured as specified in the Assignment Brief. - 10%
 2 3
(1-29) Fail
Unsatisfactory, Poor, Weak
Poor attempt to clearly introduce and
provide a background for the chosen
organisation. Poor attempt to analyse both
the internal environment and external
environment (at both macro and micro
level) of the organisation. No
tools/models/frameworks used for the
analysis.
Poor ability to describe and evaluate the
organisation’s competitive strategy in
relation to its industry. No
tools/models/frameworks used for the
analysis.
Poor attempt to identify and discuss of the
major challenges for the organisation and
suggest several strategic recommendations
to address the challenges. No
tools/models/frameworks used for the
analysis.
Poor ability in critically evaluating the
suggested recommendations in terms of
their suitability, acceptability, and
feasibility. No tools/models/frameworks
used for the analysis.
(30-39) Fail
Incomplete, Inadequate,
Limited
Inadequate attempt to clearly introduce
and provide a background for the
chosen organisation. Inadequate
attempt to analyse both the internal
environment and external environment
(at both macro and micro level) of the
organisation. No
tools/models/frameworks used for the
analysis.
Inadequate ability to describe and
evaluate the organisation’s competitive
strategy in relation to its industry. No
tools/models/frameworks used for the
analysis.
Inadequate attempt to identify and
discuss of the major challenges for the
organisation and suggest several
strategic recommendations to address
the challenges. No
tools/models/frameworks used for the
analysis.
Inadequate ability in critically
evaluating the suggested
recommendations in terms of their
suitability, acceptability, and
feasibility. No
tools/models/frameworks used for the
analysis.
4
(40-49) Pass
Acceptable, Basic, Satisfactory
Satisfactory attempt to clearly
introduce and provide a background
for the chosen organisation.
Satisfactory attempt to analyse both
the internal environment and external
environment (at both macro and micro
level) of the organisation. Some
tools/models/frameworks used for the
analysis.
Satisfactory ability to describe and
evaluate the organisation’s
competitive strategy in relation to its
industry. Some
tools/models/frameworks used for the
analysis.
Satisfactory attempt to identify and
discuss of the major challenges for the
organisation and suggest several
strategic recommendations to address
the challenges. Some
tools/models/frameworks used for the
analysis.
Satisfactory ability in critically
evaluating the suggested
recommendations in terms of their
suitability, acceptability, and
feasibility. Some
tools/models/frameworks used for the
analysis.
No consistent use of suitable APA
style in referencing and citation.
The reference list is weak and
incomplete. References do not
include a balanced mix of high
quality professional and academic
sources. Assignment not formatted
as a business report and not
structured as specified in the
Assignment brief.
Demonstrating inadequate skill to Demonstrating basic skill to
consistently use suitable APA style in consistently use suitable APA style in
referencing and citation. The reference referencing and citation. The reference
list is incomplete. References include a list is acceptable. References include a
limited mix of high quality professional satisfactory mix of high quality
and academic sources. Assignment professional and academic sources.
structured with some elements of a Assignment structured with some
business report and doesn't follow the more elements of a business report
structure specified in the Assignment and hardly follows the structure
brief. specified in the Assignment brief.
 5 6 7
(50-59) Pass (60-69) Merit (70-79) Distinction

Appropriate, Fair, Reasonable Commendable, Strong, Proficient, Very

Reasonable attempt to clearly introduce
and provide a background for the chosen
organisation. Reasonable attempt to
analyse both the internal environment
and external environment (at both macro
and micro level) of the organisation.
Good level of analysis/use of evidence.
Some but still limited
tools/models/frameworks used for the
analysis.
Competent,
Commendable Effective
attempt to clearly
introduce and provide a
background for the chosen
organisation. Commendable
attempt to analyse both the
internal environment and
external environment (at both
macro and micro level) of the
organisation. Good critical
analysis and use of evidence.
Good application of appropriate
tools/models/frameworks for the
analysis.
goodto clearly
Very good attempt
introduce and provide a
background for the chosen
organisation. Very good attempt
to analyse both the internal
environment and external
environment (at both macro and
micro level) of the organisation.
Very good critical analysis and
evaluative use of evidence.
Very good application of
appropriate
tools/models/frameworks for
the analysis.

Reasonable ability to describe and Commendable ability to
evaluate the organisation’s competitive describe and evaluate the
strategy in relation to its industry. Some organisation’s competitive
but still limited tools/models/frameworks strategy in relation to its
used for the analysis. industry. Good critical analysis
and use of evidence. Good
application of appropriate
tools/models/frameworks for the
Reasonable attempt to identify and Commendable attempt to
discuss of the major challenges for the identify and discuss of the major
organisation and suggest several strategic challenges for the organisation
recommendations to address the and suggest several strategic
challenges. Good level of analysis/use of recommendations to address the
evidence. Some but still limited challenges. Good critical
tools/models/frameworks used for the analysis and use of evidence.
analysis. Good application of appropriate
tools/models/frameworks for the
analysis.
Very good ability to describe
and evaluate the organisation’s
competitive strategy in relation
to its industry. Very good
critical analysis and evaluative
use of evidence. Very good
application of appropriate
tools/models/frameworks for
Very good attempt to identify
and discuss of the major
challenges for the organisation
and suggest several strategic
recommendations to address the
challenges. Very good critical
analysis and evaluative use of
evidence. Very good application
of appropriate
tools/models/frameworks for
the analysis.

Reasonable ability in critically evaluating Commendable ability in
the suggested recommendations in terms critically evaluating the
of their suitability, acceptability, and suggested recommendations in
feasibility. Some but still limited terms of their suitability,
tools/models/frameworks used for the acceptability, and feasibility.
analysis. Good critical analysis and use of
evidence. Good application of
appropriate
tools/models/frameworks for the
analysis.
Very good ability in critically
evaluating the suggested
recommendations in terms of
their suitability, acceptability,
and feasibility. Very good
critical analysis and evaluative
use of evidence. Very good
application of appropriate
tools/models/frameworks for
the analysis.
Demonstrating reasonable skill to Demonstrating effective skill to Demonstrating strong skill to
consistently use suitable APA style in consistently use suitable APA consistently use suitable APA
referencing and citation. The reference style in referencing and citation. style in referencing and citation.
list is fairly complete. References include The reference list is complete. The reference list is complete.
a reasonable mix of high quality References include an efective References include an stong
professional and academic sources. Some mix of high quality professional mix of high quality professional
key elements of a business report are and academic sources. and academic sources.
missing (e.g. executive summary, Assignment is generally Assignment is well-structured
contents page etc.) and mostly follows structured as a business report with all elements of a business
the structure specified in the Assignment (but one key element is missing, report and clearly follows the
brief. e.g. contents page, page structure specified in the
numbers etc.) and generally Assignment brief.
follows the structure specified
in the Assignment brief.
 8 9 10
(80-89) Distinction (90-99) Distinction (100) Distinction

Articulated, Excellent, Highly Superb, Outstanding, Extraordinary,

impressive
Excellent attempt to clearly Original
Outstanding attempt to
introduce and provide a background clearly introduce and
for the chosen organisation. provide a background for
Excellent attempt to analyse both the the chosen organisation.
internal environment and external Outstanding attempt to
environment (at both macro and analyse both the internal
micro level) of the organisation. environment and external
Excellent critical analysis and environment (at both
synthesis of evidence. Excellent macro and micro level) of
application of appropriate the organisation.
tools/models/frameworks for the Outstanding critical
analysis. analysis and synthesis of
evidence. Outstanding
application of appropriate
tools/models/frameworks
for the analysis.
Perfect, Publishable
Extraordinary attempt to
clearly introduce and
provide a background for
the chosen organisation.
Extraordinary attempt to
analyse both the internal
environment and external
environment (at both
macro and micro level) of
the organisation.
Extraordinary critical
analysis and synthesis of
evidence. Extraordinary
application of appropriate
tools/models/frameworks
for the analysis.

Excellent ability to describe and Outstanding ability to Extraordinary ability to

evaluate the organisation’s
competitive strategy in relation to its
industry. Excellent critical analysis
and synthesis of evidence. Excellent
application of appropriate
tools/models/frameworks for the
analysis.
Excellent attempt to identify and
discuss of the major challenges for
the organisation and suggest several
strategic recommendations to
address the challenges. Excellent
critical analysis and synthesis of
evidence. Excellent application of
appropriate
tools/models/frameworks for the
analysis.
describe and evaluate the describe and evaluate the
organisation’s organisation’s
competitive strategy in competitive strategy in
relation to its industry. relation to its industry.
Outstanding critical Extraordinary critical
analysis and synthesis of analysis and synthesis of
evidence. Outstanding evidence. Extraordinary
Outstanding attempt to Extraordinary attempt to
identify and discuss of the identify and discuss of the
major challenges for the major challenges for the
organisation and suggest organisation and suggest
several strategic several strategic
recommendations to recommendations to
address the challenges. address the challenges.
Outstanding critical Extraordinary critical
analysis and synthesis of analysis and synthesis of
evidence. Outstanding evidence. Extraordinary
application of appropriate application of appropriate
tools/models/frameworks tools/models/frameworks
for the analysis. for the analysis.

Excellent ability in critically Outstanding ability in Extraordinary ability in

evaluating the suggested critically evaluating the
recommendations in terms of their suggested
suitability, acceptability, and recommendations in
feasibility. Excellent critical analysis terms of their suitability,
and synthesis of evidence. Excellent acceptability, and
application of appropriate feasibility. Outstanding
tools/models/frameworks for the critical analysis and
analysis. synthesis of evidence.
Outstanding application
of appropriate
tools/models/frameworks
for the analysis.
critically evaluating the
suggested
recommendations in
terms of their suitability,
acceptability, and
feasibility. Extraordinary
critical analysis and
synthesis of evidence.
Extraordinary application
of appropriate
tools/models/frameworks
for the analysis.
Demonstrating excellent skill to
consistently use suitable APA style
in referencing and citation. The
reference list is complete.
References include an excellent mix
of high quality professional and
academic sources. Assignment is
exceptionally well-structured with
all elements of a business report and
fully follows the structure specified
in the Assignment brief.
Demonstrating
outstanding skill to
consistently use suitable
APA style in referencing
and citation. The
reference list is complete.
References include a
superb mix of high
quality professional and
academic sources.
Assignment is
exceptionally well-
structured with all
elements of a business
report and fully follows
the structure specified in
the Assignment brief.
Demonstrating perfect
skill to consistently use
suitable APA style in
referencing and
citation.The reference list
is complete. References
include a perfect mix of
high quality professional
and academic sources.
Assignment is
exceptionally well-
structured with all
elements of a business
report and fully follows
the structure specified in
the Assignment brief.
Work is professionally
presented and of
publishable quality.