Level: 6 Module: Strategic Management in Global Context

Assignment Code: LUBM304

Canvas Deadline: Tuesday 28th of November 2023

Contribution to module Assessment: 100% (Option One or Option Two)

Module Leader: Joy Meme

Learning outcomes.

Upon successful completion of this module, it is expected that the student would demonstrate:

Knowledge

K1. Understanding of the complexity of organisation’s current and future internal and external
environments
K2. A critical understanding of the origins and various approaches to strategy
K3. Understanding of the regional, cultural and institutional differences in how business is conducted
globally.
K4. Developing a strategic management plan to realise organisational objectives through monitoring,
measuring and managing resources to deliver the strategic management plan.
Skills:
S1. The ability to critically evaluate existing models and methodologies against observations of the
practices of real organisations
S2. The ability to develop a strategic management plan to realise organisational objectives
S3. The ability to monitor, measure and manage resources to deliver a strategic management plan
Assessment:

You are a senior Business consultant working for Armani Business Solutions (ABS) Limited, a business
consultancy firm. A company with diverse strategic business unit (SBUs) is planning to enter a country suitable
for their business and you have been commissioned as their consultant. You are to advice on the type of business
unit that would be suitable for a particular country. Your task is to produce a report on their behalf answering
the following questions:

1. Recommend a business and a country and provide an internal and external analysis explaining the
possible opportunities as well as threats your client could face within the market of your recommended
country and provide possible solutions. (20%)

2. Critically assess three modes of market-entry that could be suitable to your client. Out of the three
options, make a recommendation with justification as to the most appropriate one. (25%)

3. To what extent should the selected business unit be standardised or adapted for your chosen country.
Give a full justification for your ideas (10%)
4. Applying Porter’s generic strategy to explain how your client could gain competitive advantage by
adopting one of the generic strategies in your recommended market (20%)
5. Produce a strategic implementation plan and critically assess how your client could measure its success
in this market and how it could improve in the future (15%)

The remaining 10% of marks will be given for overall structure, presentation, synthesis and general use of wider
references

Requirement: Select option One or Two

Option One
You are required to produce a 3500 word REPORT
You are allowed a 10% plus or Minus dispensation of the word limit
The word count excludes the Executive summary, Content page, References and Appendices
.
Option Two
You are required to produce a 2000-word REPORT to cover all questions (1 to 5) and a 15-minute
presentation using a maximum of 10 annotated PowerPoint slides and present in class/online summarising
any three (3) of the above questions.
 Pass Fail
Section Marks 80-100 70-79 60-69 50-59 40-49 0-39

Internal 20% Outstanding and Effective Generally Limited in some Either Poor attempt:
and excellent rigorous effective respects but application totally inadequate
External application of application applicatio competent and/or in both
analysis internal and of internal n of application of analysis/insight application and
external factors and internal internal and is deficient in analysis/insight of
including external and external factors some significant internal and
opportunities, factors external including way in the external factors
threats and including factors opportunities, application of including
possible solutions opportuniti including threats and internal and opportunities,
es, threats opportuni possible external factors threats and
and ties, solutions including possible solutions.
possible threats analysis/insight. opportunities,
solutions and threats and
possible possible
solutions. solutions.
Market 25% Outstanding and Comprehen Generally Competent Inadequate in A poor attempt
Entry excellent analysis sive thorough critique; limited some respects; which is totally
options of the various rigorous critique of in some respects insufficient inadequate in all
market entry analysis of the of the various analysis of the aspects of the
modes and the various various market entry various market various market
justification of market market modes and entry modes and entry modes and
choice entry entry justification of justification of justification of
modes and modes choice choice choice
justification and
of choice justificatio
n of
choice
Adaptatio 10% Outstanding and Comprehen Generally Competent Inadequate in A poor attempt
n and excellent analysis sive thorough critique; limited some respects; which is totally
standardis of the Adaptation rigorous critique of in some respects insufficient inadequate in all
ation of and analysis of the of the analysis of the aspects of the
business standardisation of the Adaptatio Adaptation and Adaptation and Adaptation and
unit the business unit Adaptation n and standardisation standardisation standardisation of
and standardis of the business of the business the business unit
standardisat ation of unit unit
ion of the the
business business
unit unit

Porter’s 20% Outstanding and Critical Good level Acceptable level Inadequate in Wholly
Generic excellent analysis and of analysis of analysis of some respects; inadequate and
Strategy application of comprehen of Porter’s Porter’s generic partly generally
Porter’s generic sive generic strategies and appropriate inappropriate
strategies and application strategies explanation for analysis of analysis of
explanation for of Porter’s and choice of generic Porter’s generic Porter’s generic
choice of generic generic explanatio strategy strategies and strategies and
strategy strategies n for explanation for explanation for
and choice of choice of generic choice of generic
explanation generic strategy strategy
for choice strategy
of generic
strategy

3
Strategic 15% Outstanding and The work The work The work The work The work
plan and excellent demonstrat demonstr demonstrates demonstrates demonstrates
Measure Practical and es highly ates highly consistent and sufficient ability sufficient ability
ment of justified accomplishe proficient confident ability and and
success recommendations d Practical Practical to show understanding of understanding of
and action plan and justified and understanding of the Practical and the Practical and
which flow recommend justified Practical and justified justified
naturally from ations and recomme justified recommendation recommendations
findings with action plan ndations recommendation s and action plan and action plan
indicators of which flow and action s and action plan which flow which flow
success as well as naturally plan which flow naturally from naturally from
ways it could from which naturally from findings findings
improve in the findings flow findings Critical analysis Critical analysis of
future Critical naturally Acceptable level of the various the various
analysis of from of analysis of the indicators of indicators of
the various findings various success as well success as well as
indicators Good level indicators of as ways it could ways it could
of success of success as well improve in the improve in the
as well as analysis of as ways it could future future
ways it the improve in the
could various future
improve in indicators
the future of success
as well as
ways it
could
improve in
the future
Overall 10% Outstanding Excellent Good Acceptable Inadequate Poor selection;
structure, selection; selection; selection; selection; clear selection; unacceptable in
presentati Exceptional ability clear and generally and concise in unacceptable in many parts; poor
on to organise and concise; clear and parts; acceptable some parts; poor organisation and
referencin present work. very well- concise; organisation and organisation and presentation;
g, use of organised well- presentation; presentation in generally
academic and organised adequate. parts; partly inadequate.
ally presented; and inadequate.
rigorous comprehen presented
articles/m sive. ; generally
aterial, thorough.
grammar,
synthesis
including
Executive
summary
and
conclusio
n