ASSIGNMENT 1

GT30003 STRATEGIC MANAGEMENT AND BUSINESS POLICY

SEMESTER 2 SESSION 2022/2023 /2024

INSTRUCTION
40%
▪ This assignment carries 100 marks which is 20% of the total marks for the course.

▪ You are required to work in a group of 4-5 members and within the SAME program in each group.

▪ Using a Font 11: Arial/Tahoma, 1.5 spacing and justify alignment, each group will produce an
8 -10 pages case analysis excluding reference.

▪ Submission of this assignment must be done on or before 9 May 2024. A link will be provided for the
purpose of submission.

▪ Plagiarism will not be tolerated. You are required to check your assignment through the ‘Turnitin’ or
other websites and attach the report to your project paper. If plagiarism is detected, marks would
be deducted as follows:

No. % Similarity % of Mark

Deduction
1 0 – 30 0
2 Above 30.1 100

▪ Use citation within the text of your paper.

➢ All sources must be appropriately cited both in the body of the text as well as in the reference
list at the end of the report, using American Psychological Association (APA) format.
Tables and figures, where provided, should be appropriately titled.

▪ You are advised to keep a copy of your submitted assignment for personal reference.

1
QUESTION

OBJECTIVE
The objective of this assignment is to develop student’s knowledge in understanding and applying concepts
in strategic management strategy.

Written Case Analysis

Choose an organization [company] and prepare a simple case based on the following:
Introduction
(a) Provide a simple introduction of the company. [5 marks]
(b) Analyze the goodness of the company vision. Is the vision statement clear, future, and market
oriented? [10 marks]
(c) Analyze the goodness of the company mission statement. Is the mission statement fulfilling a
characteristic of good mission statements? [10 marks]
(d) Identify the objectives of the company. Are all the objectives SMART = specific? Measurable?
Attainable? and Timely? Justify your judgment. [10 marks]
[35 marks]

Content
(a) Identify and explain two (2) major strategic decisions by the company. [2 marks]
(b) Judge how fit the strategies with the company vision and mission. [12 marks]
(c) Judge how effective and efficient the strategies in achieving the company’s objectives. [12 marks]
(d) Explain the problems and limitation of the current vision, mission, and objectives. [8 marks]
(e) Content Summary [6 marks]
[40 marks]
Conclusion and Suggestions
(a) Propose a better vision for the company. Justify. [6 marks]
(b) Propose a better mission statement for the company. Justify. [6 marks]
(c) How the new vision and mission statement achieves the competitive advantage compared
to its rival? Justify. [10 marks]
(d) Overall conclusion. [3 marks]
[25 marks]
TOTAL: 100 MARKS

GT30003 STRATEGIC MANAGEMENT AND BUSINESS POLICY (100 marks = 40%)
Excellent
Weight
Criteria
4 3
Introduction Very clear description of the
selected organization,
company vision and analysis,
company mission and
analysis, and company
objective and analysis
Content Includes major strategic
decisions, judge fitness,
effectiveness, and
efficiency of decisions,
identification of problems
and limitation and shows
strong analytic thinking
Conclusion and Conclusion, suggestions,
suggestions and justifications are
strong
Total
Attachment 1
ASSIGNMENT RUBRICS
Good Fair Poor Unsatisfactory Max
Marks
2 1 0
Clear description of the Moderate description of Poor description of the No description 35
selected organization, the selected organization, selected organization, was given
company vision and company vision and company vision and
analysis, company analysis, company mission analysis, company
mission and analysis, and and analysis, and mission and analysis, and
company objective and company objective and company objective and
analysis analysis analysis
Information on major Information on major Information on major No information. 40
strategic decisions, strategic decisions, strategic decisions,
judgment of fitness, judgment of fitness, judgment of fitness,
effectiveness, and effectiveness, and effectiveness, and
efficiency of decisions, efficiency of decisions, efficiency of decisions,
identification of problems identification of problems identification of problems
and limitation are, and limitation are not and limitation are mostly
is moderately strong, strong and not ‘copy and paste’ without
simple, and comprehensive. any effort to rewrite
comprehensive. information.
Conclusion, suggestions, Conclusion, suggestions, Conclusion, No information. 25
and justifications are and justifications are poor suggestions, and
moderately strong justifications are not
relevant
100
 Attachment 2

SAMPLE COVER PAGE

Labuan International Campus

Faculty of International Finance

GT30003
STRATEGIC MANAGEMENT & BUSINESS POLICY

GROUP ASSIGNMENT 1
(Type the Name of Company here)

PREPARED BY
NO NAME MATRIC NO PROGRAM
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PREPARED FOR:

SEMESTER 2, 2023/2024

(Submission Date)